Coca cola ppt

1. 1. PRESENTATION ON PREPARED BY: ANWAR HUSSAIN M.B.A 1st year
2. 2. Coca-cola is a cola (a type of carbonated soft drink)Sold in stores, restaurants and
vending machines.It is produced by The Coca Cola Company (United States).The Coca-
Cola Company offer nearly 400 brands in over 200countries or territories, which shows
its recognisation.The Coca Cola Company (TCCC) only produces concentratesyrup
which is then sold to various bottlers throughout theworld who hold a Coca-Cola
franchise.
3. 3. Type Soft drinkManufacture The coca-cola companyCountry of United
StatesoriginIntroduced 1886Color Caramel E-150dFlavor cola, cola cherry, cola vanilla,
cola green tea, cola lemon, cola orange, and colaRelated products Pepsi, RC cola, Cola
turka, zam zam cola, virgin cola, parsi cola, evoca cola, afri cola..,Website www.coca-
cola.com
4. 4. COMPANY PROFILE ORIGINThe first Coca-Cola recipe wasinvented in Covington,
Georgia, byJOHN STITH PEMBERTON,originally as a coca wine called “Pemberton’s
French Wine Coca in1885.The first sale were made at Jacob’spharmacy in Atlanta,
Georgia, on may8, 1886, and for first eight month onlynine drink were sold each day.
John PembertonIt incorporated in1892 as Coca-ColaCompany (the current corporation).
5. 5. AchievementsInterbrand’s global brands score card for2011 ranked coca cola the No:
1 brand in the world brand estimated its brand value at $78.861 billion. Coca cola
currently offers nearly 400 brands in over 200 countries or territories and coca cola
products “at rate of over 1.7 billion serving each and every day”. That’s a lot of coke
6. 6. Coca Cola - missio To Refresh the World.To inspire Moments of Optimism. To
Create Value and Make a Difference. The Coca- Cola Promise says, quite simply,
that“The Coca- Cola Company exists to benefit andrefresh everyone who is touched by
ourbusiness”
7. 7. Coca Cola - Vision•People•Planet•Portfolio•Partners•Profit
8. 8. People: Be a great place to work where a people are inspire to be the best they can
be.Planet: Be a responsible citizen that makesa difference by helping built and support.
9. 9. Portfolio: Bring to the world a portfolio ofcustomer and supplier, together we
createmutual, enduring value. Productivity: Be a highly effective, lean and fast moving
organization.
10. 10. Partners: Nurture a winning network ofcustomer and supplier, together we
createmutual, enduring value.Profit: Maximize long term return to shareowner while being
mindful of our overallresponsibilities
11. 11. Coca cola in indiaCoca-cola, the corporate nourishing global community with
theworlds largest selling soft drink concentrates since 1886, returnsto india in 1993 after
a gap of 16 years.With the acquisitions of major brands in india it went on to beknown
as The Hindustan Coca-Cola Beverages Pvt Ltd. Hindustan Coca-Cola beverages
private limited is a 100%company owned bottler.The company has 3 business regions,
and operates out of 22locations across india their business model includes
manufacturing thebeverage, distribution and sales trade.
12. 12. History of coca cola company inindia in July 1996 for indiacompany.•The coca cola
got approval from the government of setting up a•Coca-cola invested us $700 millions.•In
July 1997 the holding company got permission forits bottling subsidiaries.•The company
has stepped forward for reaching 300millions soft drinks consumer through 700000
retailoutlets in india.•Coca cola created employment for 50000 people inindia.
13. 13. The coca cola fami• Fanta• Sprite• Kinley water• Kinley soda• Thumps up• Coca cola•
Minute Maidorange• Minute maidnumbu fresh• Fresca• Nestea• Limca• Coke diet• Maaza
14. 14. Coca cola statis Coca cola owns more than ½ of the world’s beverages. Coke is
affordable in all countries. It was not out of the price range for an afternoon snack. Coke
comes in a varietyC oca cola is recognized by 94% of of size worldwide so youthe
world’s population can use it for a crowd or as a personal snack drink.
15. 15. SWOT ANALYSIS Strengths weaknesses• World’s largest brand •Negative publicity•
Large scale of operation • Sluggish performance in• Robust revenue growth in north
Americathree segment • Decline cash from operation activities Opportunities Threats•
Acquisitions intense • Intense competitioncompetition • Dependence on bottling• Growing
bottled water partnersmarket • Sluggish growth of• Has sufficient capital to carbonated
beveragesexpand
16. 16. Soft Drink Market Share 2012 2009 coca cola coca cola 10% 10% pepsi co pepsi co
37.219.8% 38.2 21.4% Dr. pepper Dr. pepper snapple snapple group group 32% others
30.2% others
17. 17. COMPETITORS• PEPSI• MOUNTAINDEW• DR PEPPER• PARLE ARGO
18. 18. CONCLUSION:• The coca cola company has come a longfrom selling a few serving
of carbonatedbeverages in a pharmacy , to aninternational scale business .• Coca cola
commitment to remain at theforefront of the changing social values indeveloping their
marketing strategy hasproven to their advantage.• Undoubtedly the coca cola company
hasdeveloped all the elements necessary to runa multi million, world wide enterprise
andrefreshes all people that come in contactwith their products.