Professional Documents
Culture Documents
Asma Tahir(S2F13MCOM0064)
Saira Azam(S2F13MCOM0034)
Life style;
busy life style( face shortage of time)
and mobile generation.
Marketing Strategy
To listen to all the voices around the world
asking for beverages
To increase volume
Threats Opportunities
Product
•World’s most favorite brand
way of doing advertisement. So Coca Cola Company doesregular TV commercials on different channels.
Billboards And Holdings
Coca cola is very much conscious about their billboards and holdings. They have so many sites in different
locations for their billboards
Advertisement and Public relation
The field of advertisement is one area where coca cola has always
emphasized.In year 2000,coca cola unveiled the biggest advertising billboards
in history of Pakistan.Each unveiling was marked by entertainment and light
shows watched by thousands of people.Similarly in July 2000 coca cola
launched its first under the crown promotion by the name of dream vacations
in which consumers can collect caps of promotional bottles of coca cola like
Sprite,Fanta and Coke.
Advertisement Media
•Television
•Radio
•Internet
•Newspaper
Sales Promotion Activities
•Coca-Cola Cricket
•Coca-Cola Concerts
•Coca-Cola Food Mela
•Coca-Cola Basant Festival
•Coca-Cola GO-RED
•Coca-Cola Party in a Park
•Coca-Cola Shopping Festival
•Coca-Cola Pet Promotion
•Coca-Cola Ramzan Campaign
•Coca-Cola Wonder of the World Promotion
•Coca Cola TV Mazza
•Coca-Cola & Mc Donald's
•Fanta & Sprite Launched
•Coke Studio
Thanks
For listening us………..
Regards:
Tinkers