TABLE OF CONTENTS

INTRODUCTION.............................................................................................................2

1. BACKGROUND............................................................................................................3

2. MARKETING 4PS STRATEGY.................................................................................4

2.1 PRODUCT....................................................................................................................4

2.2 PLACE.........................................................................................................................5

2.3 PRICE..........................................................................................................................6

2.4 PROMOTION................................................................................................................6

3. CAMPAIGNS.................................................................................................................7

3.1 CAMPAIGN: HOLIDAYS ARE COMING CHRISTMAS CAMPAIGN...................................7

3.2 CAMPAIGN: SAY IT WITH EMOTICANS........................................................................7

3.3 CAMPAIGN: TASTE THE FEELING..............................................................................8

3.4 CAMPAIGN: SHARE A COKE.......................................................................................9

4. SWOT ANALYSIS......................................................................................................11

4.1 STRENGTH................................................................................................................11

4.2 WEAKNESS................................................................................................................11

4.3 OPPORTUNITY...........................................................................................................12

4.4 THREAT.....................................................................................................................14

CONCLUSION................................................................................................................15

REFERENCES................................................................................................................16
Introduction

The Coca-Cola Company, a global beverage giant with a history spanning over a century,
stands as an iconic exemplar of brand excellence. Instantly recognizable, universally
beloved, and deeply woven into the fabric of popular culture, Coca-Cola's brand is a
phenomenon that transcends borders and generations. The ability of this renowned
company to create and maintain a brand identity that resonates with consumers on a
profound level is a testament to the power of effective brand management. In this essay,
we embark on a comprehensive brand analysis of The Coca-Cola Company, delving into
the origins of its brand, the key elements that contribute to its enduring success, its
marketing strategies, and we would break the brand down by using SWOT matrix.

1. Background

The Coca-Cola Company is a multinational beverage corporation that was founded in

1886 in Atlanta, Georgia, United States. It was created by John Pemberton, a pharmacist,
who developed the original formula for Coca-Cola syrup. The company's flagship
product, Coca-Cola, was initially marketed as a medicinal drink with ingredients like
coca leaf extract and kola nut. Over the years, Coca-Cola has grown to become one of the
world's most recognizable brands and beverages. The company expanded its operations
globally and introduced various other popular products, including Diet Coke, Sprite,
Fanta, and many more.

Coca-Cola is known for its distinctive red and white logo and its iconic glass bottle
design. The company has a rich history marked by numerous innovations and marketing
campaigns. In the early 1900s, Coca-Cola began bottling its beverages, allowing for
wider distribution and accessibility. It played a significant role in shaping modern
advertising practices and popularizing the image of Santa Claus through its holiday
campaigns. Coca-Cola has continually adapted to changing consumer preferences and
diversified its product portfolio to include various non-carbonated beverages, such as
juices, teas, sports drinks, and bottled water. The company operates in over 200 countries
worldwide and employs thousands of people.

Throughout its history, Coca-Cola has also been involved in social initiatives and
sponsorships, supporting sports, entertainment, and community programs. It has become
ingrained in popular culture and has a strong presence in global events like the FIFA
World Cup and the Olympic Games. The Coca-Cola Company has faced challenges and
controversies throughout its existence, including issues related to health concerns,
environmental sustainability, and labor practices. However, it remains one of the world's
largest and most successful beverage companies, maintaining a dominant position in the
global market.
2. Marketing 4Ps strategy

2.1 Product

Product is the first component of the 4Ps of marketing of Coca-Cola. The company
boasts an extensive showcase of product portfolio summing up to 500 still and sparkling
brands. With this number, it provides more than 3000 beverage options. The company's
leading product, Coca-Cola is one of the most popular and valuable brands globally.
Some of the most famous brands from the company's portfolio are as follows:

Coca-Cola - One of the most recognized and top-selling soft drinks globally.

Sprite - This is another popular brand from Coca-Cola with a lemon-lime flavor. This
was introduced to the market in 1961.

Fanta - This beverage comes in an orange flavor and is the second oldest drink from
Coca-Cola that was introduced in 1940.

Diet coke - Those who are health-conscious opt to choose this drink as this is a calorie
and sugar-free soft drink first made in 1982. Some call this Coca-Cola light.

Coca-Cola zero - This is the latest addition to the product portfolio of Coca-Cola which
contains zero sugar.

Coca-Cola Life - It's a low-calorie beverage containing Stevia leaf extract and cane sugar.

Minute Maid. This is a juice drink by Coca-Cola acquired in 1960.

Ciel - Coca-Cola introduced this non-carbonated purified drinking water in 1960.

Powerade - This is a beverage for hydration and energy which contains electrolytes,
carbohydrates, and fluids.

Powerade zero - Fitness and sports drinks contain electrolytes but without calories.

Powerade - This is a beverage for hydration and energy which contains electrolytes,
carbohydrates, and fluids.

Simply orange - A 100% premium orange juice is available in six varieties.

Fresca - A soft drink with a distinct citrus taste and caffeine-free.

Glaceau Vitaminwater - This is drinking water enhanced with nutrients and is available
in 26 different countries.
Del Valle - A premium line of nectars and juices exclusively sold in Central and Latin
America.

2.2 Place

A vast distribution network has been built up by Coca-Cola, which has been in operation
for more than 130 years and is present in more than 200 nations worldwide. Their wide
distribution network highlights their location strategy. Latin America, North America, the
Middle East and Africa, Europe, and Asia-Pacific are the four geographic divisions
through which it works. With the assistance of 225 bottling partners and 900 bottling
facilities, The Coca-Cola Company has expanded its footprint to 200 countries
worldwide.

The beverage is created by the Coca-Cola Company using their proprietary recipe, which
is then sold to bottlers all over the world. The business owns the brands, manages
consumer brand marketing initiatives, and produces and distributes syrups, concentrates,
and beverage bases to bottling facilities.

Global Ventures and Bottling Investment Group non-geographic sectors are also a part of
The Coca-Cola Company. The "Coca-Cola System," which refers to the business and its
bottling partners, makes it feasible for the brand's location and distribution strategy.
Coca-Cola's place mix consists of the following.

Coca-Cola Distribution Network: The corporation depends on its authorized bottling

partners to manufacture, package, merchandise, and distribute the finished Coca-Cola
goods to the different retail outlets as part of its marketing plan.

Franchising Model: The company produces and distributes its goods via a franchising
strategy. The Coca-Cola Company produces and distributes concentrates as the
foundation for beverages to its authorized bottling partners, who are in charge of the
bottling processes all around the world. These bottling partners combine these beverage
bases with sweeteners and filtered water to create the final branded drinks. The Coca-
Cola Company has exclusive area relations with the approved bottlers, who may sell the
finished goods to its vending partners in bottles and cans.

Outlets: Products from Coca-Cola are available everywhere in the globe, including cafes,
street sellers, theaters, convenience stores, shops, amusement parks, hotels, and vending
machines. Additionally, the business distributes concentrate for making soda drinks to
large restaurants and food service wholesalers.

Reverse Supply Chain: The company's extensive distribution network is employed as a

reverse supply chain to gather the glass bottles left over from retail establishments. The
corporation reuses these discarded glass bottles to create reusable Coca-Cola bottles,
conserving resources and incurring significant savings.

2.3 Price

Coca-Cola uses a dynamic pricing strategy, which means that it adjusts the price of its
products according to the market conditions, such as demand, supply, competition,
seasonality, and customer segments.

Their pricing is affordable and caters perfectly to their audience and industry.

Coca-Cola follows a price discrimination strategy in its marketing mix. This means that
they charge different prices for products in different segments. The beverage market has a
small number of sellers and many purchasers. And Coca-Cola and Pepsi are their two
most powerful brands. Hence, Coke products are priced similarly to Pepsi products in the
same segments; and both parties agree to preserve price parity in each segment.

Coca-Cola also offers discounts and promotions to attract and retain customers.

Coca-Cola also provides discounts on bulk purchases by bundling items.

2.4 Promotion

Since there is fierce rivalry in the soda sector, most businesses invest a sizable sum of
money to support numerous commercials and other promotional activities. Coca-Cola
reported spending $4 billion on marketing in 2016, and $4.1 billion in 2018.

The corporation also introduced the Taste the Feeling promotional campaign in 2016,
which was a substantial departure from its prior marketing strategy. Coca-Cola has
increased the reach of its advertisements beyond television and outdoor advertising
campaigns to include many social media platforms. The company uses its social media
accounts to communicate with customers and connect with followers and fans because
digital marketing is one of the more contemporary methods of product promotion.
Customers can view more than 1,250 promotional videos on the company's official
YouTube channel. Coca-Cola hopes to improve its standing in the market through its
social media channels as competition intensifies.

Modern marketing has undoubtedly benefited much from digital marketing, but Coca-
Cola has also consistently used promotional programs as part of its marketing strategy
over the years. They never stray from their clients' basic and common message, which is
happiness. The corporation runs a variety of ads, but never forgets to incorporate the
overarching concept that has run throughout the company's history into each
advertisement.
Coca-Cola invests in CSR and sustainability in addition to its standard advertising
campaigns to build a sustainable industrial network and supply chain.

3. Campaigns

3.1 Campaign: Holidays are coming Christmas campaign

Most of people associate Coca-Cola with Christmas. We sing the ‘Holidays are Coming’
tune and look forward to seeing happy red Santa’s plastered across their televisions. The
TV advertisement originally captured our festive hearts launched in 1995, when people
watched a fleet of Christmas trucks known as ‘Christmas Caravans’ bring joy to awe-
eyed children.

Now known as the ‘Holidays Are Coming’, the momentous campaign has been integrated
across all of Coca-Cola’s channels, from using social media to spread awareness
(#HolidaysAreComing) to a real-life tour of the Coca-Cola Christmas truck in the UK.
Previously, the ad has traditionally focused on the classic drink but in 2018, the brand
shifted the campaign’s focus to Coke Zero in a bid to appeal to a younger, more health-
conscious audience.

Naturally, Coca-Cola has had to adapt all of its marketing campaigns to real-world
events. They did this particularly well with the ‘Holidays Are Coming’ campaign in
December 2020, responding to the Coronavirus pandemic. This ad was crowned the most
successful Christmas ad of the year by Kantar, being named the most powerful, most
enjoyable, generating the most love, and ad with the strongest branding.

3.2 Campaign: Say it with Emoticans

Coke has not been the most drank beverage among Vietnamese youth, while always
being the most liked brand, as competition has increased with new flavours and fancy
packaging. It is consequently more important than ever for Coke's company to convert
the passion of 8 million young drinkers into actual purchases. Teenage communication
now centered around contest-based processes did not appear to be effective. Coca-Cola
had to switch from a push strategy to a pull strategy in order to achieve a significant shift.
Teenagers in Vietnam dislike being told what to do. Their pals frequently have the most
effect. Coca-Cola made the decision to transform Coke into the essential source of teen
energy. Coca-Cola wanted Coke to be the common language among teenagers.

Coca-Cola was aware that expressing how they feel to their friends through postings,
SMS, amusing videos, emoticons, GIFs, memes, and chat stickers in particular gives
teenagers a boost of critical energy. They are freed from being bound to messages thanks
to such chatting platforms. They have developed into a common language that unites
teenagers. In actuality, 78% of our teenage population uses cellphones, with 65% of that
usage being for mobile texting.

This time, the goal was to influence adolescents by increasing brand advocacy. Coca-
Cola chose to make teenagers and themselves the brand's ambassadors, even if deploying
a pricey teen idol and an expensive media package (including PR, social media, and
several events) seemed to be the usual in the market.

Coca-Cola started a campaign called "SAY IT WITH A COKE - EmotiCokes to express

what you feel" that was inspired by emoticons, a form of communication that is utilized
in many popular messaging programs. Coca-Cola made Coke's new Emoticans the most
popular sticker style of the summer 2015 via the Zalo mobile messenger. Teenagers use
mobile texting more frequently throughout the summer as more free time becomes
available.

Impressive results for the campaign:

- A partnership with Zalo allowed Coca-Cola to reach the vast majority of Vietnam's
teenagers, who currently account for 85% of Zalo's user base.

- 1.1 billion media impressions have been made during the campaign.

- With 2 million downloads in the first week of release, Emoticoke stickers surpassed
Zalo's record for the most downloaded branded sticker set of all time. At the conclusion,
11.7 million copies of the Coca-Cola sticker had been downloaded, which is ten times
more than the sticker that is now most popular on Zalo. As a result, Coca-Cola gained
total control over the mobile market and once again won the hearts of teenagers across
the country.

- With an average of 10 EmotiCokes shared per user, over 52 million EmotiCokes were
shared via Zalo chat applications. That indicates that each kid has recommended Coca-
Cola to pals more than ten times! The "Share a Coke" campaign from last summer, which
was regarded as the most successful Coca-Cola promotion in Vietnam, saw a 30%
increase in sales as a result.

3.3 Campaign: Taste the Feeling

The “Taste the Feeling” campaign of Coca-Cola is a global marketing strategy that was
launched in 2016 to unify all the variants of Coca-Cola under one slogan and one brand
identity. The campaign aims to celebrate the simple pleasure and emotional connection
that people experience when drinking any Coca-Cola product, whether it is Coca-Cola
Classic, Diet Coke, Coke Zero, or Coke Life.
The campaign involves various elements, such as:

- 10 television commercials that feature different stories and moments of people enjoying
Coca-Cola in various settings and occasions. The commercials are accompanied by a new
song titled “Taste the Feeling”, which was developed by the Swedish DJ and producer
Avicii in collaboration with the singer Conrad Sewell.

- More than 100 campaign images that capture the authentic and real moments of people
drinking Coca-Cola around the world. The images were taken by renowned fashion and
commercial photographers, such as Guy Aroch, Nacho Ricci, Anna Palma, and Alexi
Lubomirski.

- A new visual identity that emphasizes the iconic red disc and the Spencerian script of
the Coca-Cola logo. The visual identity also includes a new audio signature that mimics
the sound of opening a Coca-Cola bottle and drinking it.

- Interactive digital activities that allow people to customize their own Coca-Cola cans
and bottles with messages of optimism and hope, such as “Open to Change”, “Open to
Kindness”, or “Open to Love”. The campaign also uses social media platforms, such as
TikTok, to reach younger audiences and create viral content for its products.

- The “Taste the Feeling” campaign is one of the most comprehensive and effective
marketing campaigns of Coca-Cola, as it showcases the universal appeal and value of its
products. The campaign has helped Coca-Cola increase its sales, brand awareness,
customer loyalty, and competitive advantage in the beverage industry.

3.4 Campaign: Share a Coke

The ambitious Share a Coke campaign was introduced by Coca-Cola and the Ogilvy
marketing firm at the start of 2012. One of Coca-Cola's best marketing initiatives was the
"Share a Coke" campaign, which demonstrates how consumers can interact with a brand
by customizing the logo with their name.

Marketing Goal: Boost sales during the summer and energize the youth market by
encouraging them to "talk more about Coca-Cola, then consume more" (more talk, more
consume).

Communication Objective: Share a bottle of Coca Cola with your friends, be it a close
friend, an old friend or even a new friend, with the “Share a coke” campaign.

Young people frequently use each other's names when speaking to one another, and
utilizing names is the easiest approach to strike up a conversation.
Youth psychology, on the other hand, is "individualism" that enjoys expressing itself.
Everyone wants to see their name in public relations campaigns and their picture in the
newspaper.

The campaign's central premise is to connect, reunite, and share cozy moments with
friends over a can of Coca-Cola. Coca-Cola products' packaging was altered in order to
spark discussion both online and offline.

Coca Cola started printing 150 of Australia's most popular names on coke bottles to
remind people here of a friend they haven't heard from in a long time, or even just a new
friend with the message: "If you love/ want to meet/ miss/ like/ haven't seen Liam in a
long time/..., please share a can of soft drink (with Liam's name printed on the bottle)
with him". (Originally: "If you have a crush on/ want to meet/ miss/ haven't met/ LIAM,
share a coke with him" )

- Print ads about the campaign appeared on page 3 of “The Australian” newspaper.

- Coca bottles are placed in refrigerators across Australia, allowing customers to find
bottles with their names printed on them, take pictures and send them to Coca-Cola for a
chance to appear on this brand's TVC. TVCs with images of volunteers “sharing a coke”
with their friends are broadcast on Australia's biggest weekend sporting events – AFL
(Australian Football League), and NRL (National Rugby League) (coverage reaching
30% of the Australian population).

- Coca-Cola has employed an application that allows users to construct a virtual Coca-
Cola bottle with their name printed on it or insert their friends' photographs in Coca-
Cola's TVC. Facebook is the primary social network channel. Coca-Cola is still taking
suggestions from customers about which names to keep printing on Coca-Cola bottle
labels through Facebook and mobile water kiosks throughout the campaign. A whopping
50 new names were added after 65,000 individuals voiced their ideas, raising the total
number of distinctive names printed on Coca bottle labels to 200.

- Participants in the program make their own Coke bottle replicas and TV commercials
including their friends' names and photographs, which they then post on Facebook.
Thousands of shares with new names then started to surface. Coca-Cola has 18 sales
kiosks set up and ready to ask customers for the names of the people they want their
information shared with. After 65,000 people voiced their opinions, 50 new names were
added and put on Coke bottles.

The campaign's outcome is outstanding. The most prosperous summer season ever in
2011 was made possible by a 7% increase in Coke consumption. 18 million views on
social media platforms represented the campaign's earned media effectiveness. Facebook
traffic soared by 870%, and the Coca-Cola page at that time was the most talked-about in
Australia and the 23rd most talked-about worldwide. The campaign's most significant
impact was on the attitudes of young Australian consumers toward the company, which
improved Coca-Cola's reputation.

4. SWOT analysis

4.1 Strength
Strong Brand Identity

Coca-Cola, a world-class company with a brand strength index of 93.3 out of 100, is
known for its creativity and quality in product packaging, design, and content, as well as
its significant impact on television and online marketing campaigns.

Strong Brand Value

Coca-Cola, founded in 1886, is a globally valued brand valued at 97.7 billion U.S.
dollars. Its unique strategies, including customized bottle designs and festive season
designs, have increased brand value and earned it the 6th best global brand ranking by
Interbrand.

Global Reach

Coca-Cola, a global beverage company with sales in over 200 countries and 1.9 billion
daily servings, has achieved international success by providing affordable refreshments to
over 16 million customers. With over 500 new products, Coca-Cola focuses on satisfying
consumer demands and adding value to its customers.

Distribution System

Coca-Cola operates a global business with a vast distribution network, with 225 bottling
partners and 900 plants worldwide. The company produces and sells beverage bases,
concentrates, and syrups to bottling companies, who process, package, and distribute the
beverages to partners and clients. Coca-Cola sells directly and indirectly.

4.2 Weakness

Aggressive competition

Coca-Cola faces intense competition from other beverage companies, such as Pepsi, Dr
Pepper Snapple, Mountain Dew, Gatorade, Nestle, Redbull, Unilever, Heineken, and
Diageo. In addition, Pepsi is the biggest rival of Coca-Cola. Had it not been Pepsi, Coca-
Cola would have been the clear market leader in the beverage.
Product diversification

Coca-Cola has a low product diversification compared to its competitors. Most of its
products are carbonated drinks or related to cola. It has reduced some of its cherished
products, such as Tab and Odwalla, due to low sales or changing consumer preferences.
Adversely, Pepsi has launched many snacks items like Lays and Kurkure, Coca-Cola is
lagging in this segment. It gives Pepsi leverage over Coca-Cola.

Health concerns

Carbonated drinks are one of the major sources of sugar intake and artificial ingredients.
It results in two grave health issues – obesity and diabetes. Coca-Cola is the biggest
manufacturer of carbonated beverages. Coca-Cola faces some criticism from consumers
and regulators, and even prohibition from health experts. It is a controversial issue for the
company. However, Coca-Cola hasn’t devised any health alternative or solution for this
problem yet.

Overdependence on Third-Party Technology Providers

Coca-Cola is overdependent on third-party technology providers for its online platforms,

e-commerce, and digital marketing activities. The company signed another five-year deal
with Microsoft to supply business software.

Environmentally destructive packaging

Coca-Cola has been accused of being environmentally destructive due to its high water
usage and plastic packaging waste. n the 2020 TearFund report, Coca Cola was named as
one of the four world’s largest consumer brands that are contributing immensely to global
warming and carbon emissions by using throwaway plastic bottles.

4.3 Opportunity

Introduce new products and reduce added sugar

Coca-Cola has the opportunity to introduce new offerings in healthy drinks and food
segments just like Pepsi. It can contribute to their revenue, brand image and they can
branch out from carbonated drinks. According to its recent annual report, Coca-Cola has
been evolving and prioritizing the reduction of sugar in its beverages and so far 28% of
its volume sold was low or no-calorie beverage.

Increase presence in developing nations

Many regions with hot climate have the highest consumption for cold drinks. Thus,
increasing presence in such emerging markets can be excellent – Middle Eastern and
African countries are a good example.

Bring advanced supply chain system

Coca Cola’s business is entirely dependent upon logistics and supply chain.
Transportation costs and fuel prices are always on the rise. Thus, coming up with some
advanced and improved systems for distribution can be an opportunity.

Packaged drinking water – Coca-Cola owns several packaged drinking water brands like
Kinley. There is a great potential for expansion in this segment for Coca-Cola. There is
an opportunity to expand and bring more healthy drinks in the market to avoid people’s
criticism.

Expand through Acquisition

Although different sectors offer lucrative opportunities for growth, quick entry into these
markets can be a challenge. Recently, Coca-Cola’s growth was driven by some of its
recent acquisitions like Costa Coffee, Aha sparkling water and it can do it again. It has
the financial resources to acquire startups or SMBs in emerging markets and exploit the
numerous opportunities they present.

Partners with Constellation Brand

One of the world’s biggest non-alcoholic beverages brand teams up with Corona
manufacturers Constellation Brands to make alcoholic Fresca cocktails. It seems like a
good maneuver by Coca-Cola in an ecosystem where a handful of non-alcoholic brands
are diversifying their product portfolios.

Moreover, both companies are looking to grab a bigger market share for the much-in-
demand spirits-based cocktail drinks. Following the news of the partnership,
Constellation Brands’ share went up by 1%.

Coca-Cola introduces its very First TikTok challenge across the US – Coca-Cola enters
the TikTok stratosphere, announcing the company’s first-ever TikTok challenge in the
US. It’s an excellent move for the company to enhance its brand recognition further.

TikTok is a huge platform with over 1 billion monthly active users. Debuting its first
TikTok challenge, Coca-Cola has also collaborated with Grammy-nominated music artist
‘Khalid’ to sing the challenge’s first opening song. Moreover, Coca-Cola will also
collaborate with choreographer Jalaiah Harmon, the young woman behind the famous
Renegade Dance.
4.4 Threat

The debate about water use

Coca-Cola has received a lot of flak for their water management problem. The
corporation is accused by several social and environmental organizations of using a lot of
water in areas where there is a shortage. In addition, it has been claimed that Coca-Cola
pollutes water and mixes pesticides with it to remove impurities.

Environmental lawsuit

A California environmental organization is suing Coke and three other businesses for
their role in the polluting of the ocean with plastic. Coca-Cola is singled out in the case
for deceiving the public regarding the recyclable nature of its single-use plastic bottles.

Direct and indirect competition

There are several businesses that compete with Coca-Cola indirectly despite Pepsi's
obvious direct rivalry in the market. Coca-Cola's dominance on the market may be
threatened by its indirect competitors, including Starbucks, Costa Coffee, Tropicana,
Lipton juices, and Nescafe.

Economic uncertainty

Recent events have had a disastrous impact on many global corporations' income streams,
supply and distribution networks, and corporate operations. Due to the closure of
restaurants, theaters, and other businesses that account for nearly half of Coca-Cola's
sales in 2020, the company saw a sharp fall in revenues.

Health-consciousness

Growing Consumers are choosing healthier lives and staying away from goods with
harmful contents. As consumers switch to better choices provided by other companies,
the rise in health consciousness may result in a decline in Coca-Cola's sales and earnings.

Coca-cola recalls sodas and juices over possible contamination

Coca-Cola announced a recall of its Minute Maid and Coke products due to potential
contamination risks, according to Food Safety News. Reports state that Fruit Punch,
Strawberry Lemonade, and Maid Berry Punch are among the products that have been
recalled. Metal washers and bolts were discovered to be present in the items. All of the
distributed 59-oz cartons were recalled by the manufacturer. Additionally, Coca-Cola
recalled 12-oz. coke cans due to potential "foreign contaminants."
Conclusion

In conclusion, the Coca-Cola Company reveals the enduring power and influence of one
of the world's most iconic brands. With a history dating back over a century, Coca-Cola
has consistently demonstrated its ability to adapt and thrive in an ever-changing market
landscape. Through a combination of effective marketing, a strong commitment to
quality, and an unwavering dedication to its brand identity, Coca-Cola has not only
maintained its status as a global leader in the beverage industry but has also become a
symbol of happiness and refreshment for countless consumers worldwide.
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