Welcome to

The apple story

introduction
Ap pl e In c . (previously Apple Compu ter , Inc . ) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. The company's best- known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011 , the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold.

vision

Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.

mission

the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.

Company profile
Established: on April1,1976 Founders: Steve Jobs,Steve Wozniak, andRonald Wayne Industry: Computer Hardware

computer software consumer electronics digital distribution

Key People:

Chairman & CEO : Steve Jobs COO & Acting CEO: Tim Cook

Total Revenue: US $ 65.23 billion(FY 2010) Profit: US $ 14.01 billion(FY 2010) Employees:49,400 No. of Locations: 317 retail stores

Major hardware products

Apple TV iPad(Original,2) iPhone(3G,3GS,4) iPod(Classic,Nano,Shuffle,Touch) Mac(iMac,MacBook,MacBook Air,MacBook Pro, Mini,Pro)

Major software products

Mac OS X iOS iTunes iWork QuickTime Safari iLife

Stores and services

Apple Store(online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud

Acquisitions Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri Spruce Technologies

The Evolution of apple inc.

1975

1977

1997

2006

The beginning.
Apples history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. Its the story of two Steves:- Stephen G Wozniak and Steven P Jobs

The beginning
Apple has been created in 1976 by St ev e Jobs, St ev e Wo z nia k and Ro na l d Wayne inCupertino, California . They all left ATARI Computers to create their own company. Apple's first headquarter was the Jobs' parents ga ra g e where Jobs and his friends design their first computer kit : the Ap pl e I

Apple i
On1976 April 1 released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM It was box wood-made with a basic motherboard inside. Later a cassette interface to enable external data storage was added.

Apple II
In 1977, Apple II was released for $1298 Had color graphics a first for a personal computer Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive Supported the BASIC program Had 64 KB of memory And with a software called V is iC al c which was Apple's "killer application" : a spreadsheet program !

15

Extra shot

In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. The environment of the screen was graphically based with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could interact easily with the computer without ever typing a single letter

Apple III
Released Had 128K Designed Had lots

Other early endeavors

Apple Lisa

May 1980 of RAM for businesses expensive!! > $4300!!! of problems didnt do well..

Released in 1983 Became the first personal computer sold to the public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost $10 ,000 ) and limited software it could run

lisa

18

The lisa

The intro of the Macintosh

Apple introduced the Macintosh in 1984 Sales not initially as strong as desired Changed with the intro of

(These capitalized on its advanced graphics capabilities)

LaserWriter first reasonably priced laser printer PageMaker early desktop publishing package

128 KB memory Motorolas 68000 CPU Sold for $2495

20

Early Years Computer Comparison

Product Apple I Apple II Apple III Cost $666 $1298 $4300
(for business)

Storage --Floppy Floppy

RAM 8 KB 64 KB 128 KB 1 MB 128 KB

Year 1976 1977 1980 1983 1984

Apple Lisa $10,000 Floppy

(for business)

Macintosh $2495

Floppy

Extra shot

1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc .

Macintosh Portable

Apples first attempt at a portable computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market.
23

More portable efforts..

PowerBook 100
Released in 1991 40 MB hard drive 8 MB RAM $2500 Helped Apple to gain some revenue established layout of the laptop computers

24

1991-95
1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the AIM alliance.

RETURN OF STEVE JOBS

Rebirth of apple
1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs the CEO 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+new build-to-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apple's new laptop.

Desktop evolution

The iMac
Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0ne computer Released in 2007 RAM: 4 GB 320 GB hard drive

Laptop Evolution Macbook Air

2 GB memory 120 GB hard drive $1799

29

LETS HAVE AN OTHER COMPARIS ON Storage RAM Product Cost

Macintosh Mac Plus iMac Mac Portable
(laptop) (laptop)

$2495 Floppy $2600 Floppy $1799 320 GB

128 KB 4 MB 4GB

Year 1984 1986 2007 1989 1991 2008

$6500 40MB hd 8 MB

Powerbook 100 $2500 40MB hd 8 MB Macbook Air

(laptop)

$1799 120GB hd 2GB

30

Evolution of OSs
Mac System 1,2,3,4 (1984-1987) Distinguishable from other OSs from that era in that they used entirely graphical user interfaces Could only run one application at a time Mac System 5, 6, 7 (1987 mid 1990s) Could run multiple applications Mac OS 8 (8.0 8.6) (1997) better file management Mac OS 9 (9.0 9.2.2) (1999) improved support for wireless Mac OS X (1999 today) UNIX based OS

10.0 Cheetah (01) 10.3 Panther (04) 10.6 Snow Leopard (09)

10.1 Puma (02) 10.4 Tiger (05) 10.7 Lion(11)

10.2 Jaguar (03) 10.5 Leopard (08)

iPod- the blockbuster

On October 23, 2001t heiPod CPU: Samsung ARM and Apple A4 5GB hard drive that put "1,000 songs in pocket New technology: spintronics Initially ,iPod software only worked withMac OS; from 2nd generation onwards works withMicrosoft Windows also Apple'siTunes Store was introduced, offering onlinemusic downloadsfor $0.99 a song and integration with the iPod.

Extra shot..
Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods The prize was awarded for work on magnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.

Shredding down computer on January 9, 2007, Jobs announced that Apple Computer , Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV

iphone
a convergence of an Internetenabledsmartphoneand iPod. iOS, (formerly iPhone OS)- scaled down version of OS X 3.5-inch (89mm) touch screen display, 4, 8, or 16GB of memory, Bluetooth, andWi-Fi

iPad
tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.

icloud

June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software --iCloud

Os x lion

Present hits

IPHONE 4

IPAD 2

AND THE UPCOMINGS..

iPhone 5 (this September) iOS5 (this September) iPad3 (on testing) iPhone-low cost version(on lab)

SOME BUSINESS THINGS

Core Competencies

Differentiation Strategy

Value Creation

Differentiation Strategy

Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation

Value Creation Process

Apple I,II,III

Mac

FF
Focus On Education

C o n v e r g e n c e

eMac
Music Strategy (iTunes) Video Strategy (iMovie) Lifestyle Strategy

Adding Value

Internet Strategy (iTools) Digital Hub

iMac

Strengths& weaknesses

s t re n g t h s

w e a kne s s e s

Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales

High Price Proprietary System

Niche Market

Cannibalization

Work culture Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.

competitors

Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google sony .

W HERE AP P LE S TAN D S N OW ?

THE WORLDS MOST INNOVATIVE COMPANIES

APPLE

TWITTER FACEBOOK NISSAN GROUPON GOOGLE DRAWING INFORMATION INDUSTRY NETFLIX ZYNGA EPOCRATES

Worlds most reputed it companies

Apple
Google Microsoft

The consumer electronics industry outlook

Samsung Hewlett-Packard (HP) Sony LG Toshiba Nokia Panasonic

Microsoft Dell

Apple

LETS HAVE S OME MARKET AN ALYS IS

Market share

OS-X Market Share: 5.02% i-tune Market Share:Market 69% i-phone i-pod Market Share: 73.8%30% Closest Competitor 90.29% Closest Closest Competitor: Competitor Share: Windows 8% Closest CompetitorShare Amazon Share: Share: 40% 7.2% RIM Blackberry Sandisk Share: Market Growth 32% MarketMarket Growth Rate: 32% Growth Rate: Rate: 20% Market Growth Rate: 30%

MARKET PRICE

Profit m in arg

How ?

Because Apple thinks Different from others

Think diffe nt re

Think different

conclusion For 35 years Apple has been a trend - setter company able to foresee the future of domestic computer and consumer electronics . it will probably continue during the next decades . because their strength is the innovation . And they know , how to think different . Apple , go on innovating ..

references

www.apple.com en .wikipedia .org/wiki/Apple_Inc www.technologyguardian.co.uk The Economic Times The Hindu T3 the gadget magazine

Thank You For Your Support!

By S HAMEER P H FUS 1 0 0 6 0 3 D EP T OF FUTURES S TUD IES