Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
27Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing of Cadbury

Marketing of Cadbury

Ratings: (0)|Views: 9,069|Likes:
Published by Anisa_Rao
http://free-assignment-exchange.blogspot.com/

For downloading this report and many other assignment, project and reports for marketing, management, human resource management, supply chain management, engineering and medical available absolutely free online please visit

http://free-assignment-exchange.blogspot.com/
http://free-assignment-exchange.blogspot.com/

For downloading this report and many other assignment, project and reports for marketing, management, human resource management, supply chain management, engineering and medical available absolutely free online please visit

http://free-assignment-exchange.blogspot.com/

More info:

Published by: Anisa_Rao on Aug 09, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC or read online from Scribd
See more
See less

09/02/2013

 
 
 Introduction
Throughout history chocolate has been associated with romance and sharing.Today the richness and smoothness of Cadbury chocolate is what makes it oneof the world's favorite treats.Discover everything here that you want to know about Cadbury and chocolate,from historical facts to delicious recipes. You’ll also find facts about our exciting new products such as Cadbury Snapsand Cadbury Dairy Milk Wafer.Think delicious chocolate, think Cadbury.
1
 
http://free-assignment-exchange.blogspot.com/For downloading this report and many other assignment, project and reports for marketing,management, human resource management,supply chain management, engineering andmedical available absolutely free online pleasevisithttp://free-assignment-exchange.blogspot.com/
 History of the company
2
 
Cadbury has been synonymous with chocolate since 1824
, when JohnCadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.
Learn about the fascinating history of chocolate
:How cacao is the Mayan word for 'God food'; when and how chocolate wasfirst introduced to Europe; how 'xocolatl' - a bitter frothy drink, beloved byMontezuma - made the transition into food centuries later; and how itsreputation for heightening pleasure made it the stuff of myth and legend.
Discover the history of Cadbury
, from its social pioneering to the perfectionof the recipe for Cadbury Dairy Milk; first launched in 1905, and still a marketleader today. Find out all there is to know about making chocolate, and amazeyourself with the brand stories and brand timeline that show how manyCadbury brands have been favorites since the early 1900s
When chocolate finally reached England in the 1650s
, the high importduties on cocoa beans meant it was a drink only for the wealthy. Chocolatecost the equivalent of 50-75 pence a pound (approximately 400g), when poundsterling was worth considerably more than it is today. Gradually chocolate became more freely available. In 1657, London's first Chocolate House wasopened by a Frenchman, who produced the first advertisement for thechocolate drink to be seen in London:
The history of Cadbury as manufacturers of chocolate products
inBirmingham dates back to the early part of the 19th century, when JohnCadbury opened a shop in the centre of the city, trading as a coffee and teadealer. Soon a new sideline was introduced - cocoa and drinking chocolate,which he prepared himself using a mortar and pestle. His lifelong involvementwith the Temperance Society led him to provide tea, coffee and cocoa as analternative to alcohol, believed to be one of the causes of so much misery anddeprivation amongst working people in Britain at that time.
Fashionable chocolate houses were soon opened
where the people couldmeet friends and enjoy various rich chocolate drinks, many of which wererather bitter to taste, while discussing the serious political, social and businessaffairs of the day or gossiping
The Cadbury family were closely involved in the evolution of drinkingchocolate
. From his grocery shop in Birmingham, where he sold mainly teaand coffee, John Cadbury started preparing cocoa and drinking chocolate,
3

Activity (27)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
vishnu0751 liked this
vishnu0751 liked this
Zain Zaidi liked this
Mohit Khanna liked this
Mohit Khanna liked this
Lesa Pages liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->