RIM is an intellectually-charged purchasecompeting in an emotionally-driven marketplace.
RIM, in comparison, lacks the cool factor that is a keyfactor in driving consumers to purchase.
Wall Street isn't happy and needs to seeimmediate action and with results
Transform RIM into a highly profitable "gotta-have-it" solution
Document prepared for Research in Motion June 2011© 2011 John J. Simpson firstname.lastname@example.org