Operation:
DisruptiveTransformation
Document prepared for Research in Motion June 2011© 2011 John J. Simpson john@johnjsimpson.com
Overview
CONFIDENTIAL
CONFIDENTIAL
2
Document prepared for Research in Motion June 2011© 2011 John J. Simpson john@johnjsimpson.com
Objective
•
Drive colossal increase in consumer sales of RIM mobile devices
•
Globally position RIM as
1)
forward-thinking,
2)
consumer-friendlyand
3)
"cool"
•
Create
exclusive
new revenue opportunitiesthrough
unique
services, subscriptions andstrategic partnerships
Operation:DisruptiveTransformation
-Overview
Don't be another car on the train. DRIVE the train!
The Situation
•
PROBLEM
–
RIM is an intellectually-charged purchasecompeting in an emotionally-driven marketplace.
•
RIM, in comparison, lacks the cool factor that is a keyfactor in driving consumers to purchase.
–
Wall Street isn't happy and needs to seeimmediate action and with results
•
SOLUTION
–
Transform RIM into a highly profitable "gotta-have-it" solution
CONFIDENTIAL
3
Document prepared for Research in Motion June 2011© 2011 John J. Simpson john@johnjsimpson.com
Operation:DisruptiveTransformation
-Overview
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Rumor: RIM Taking Action With Operation Disruptive Transformation
This document is a leak about RIM's rumored "Operation Disruptive Transformation" sent in to BlackBerryRocks.com by a tipster.
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