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Table Of Contents

Chapter 1: Introduction
Chapter 2: Literature Review
2.1 Sex Appeal
2.2 Emotional Appeal:
2.3 Research question;
Chapter 3: Research Methodology:
3.1 Research question;
3.2 Research Design
3.2.1 Data collected from primary sources:
3.2.2 Data collected from Secondary sources
3.3 Instrument Design
3.3.1 Exploratory Research Design
3.3.2 Descriptive Research Design:
3.4 Study Sample
3.5 Research Limitations
Chapter 4: Results and Conclusions:
4.1 Exploratory Research Results:
4.1.1. Focus groups:
4.1.2. In-depth interviews:
4.2 Descriptive Research Results:
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4.3 Conclusion
Chapter 5: Recommendations
References:
Appendixes:
Declaration:
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P. 1
Ethical Dilema of Advertising

Ethical Dilema of Advertising

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Published by Jal Renaissance

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Published by: Jal Renaissance on Aug 24, 2011
Copyright:Attribution Non-commercial

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07/31/2013

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