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ACC Limited

INMANTEC

A Project ReportOn

“STUDY OF DISTRIBUTORS OF CEMENTAND TO ASSESS THE PREFERENCE OFDIFFERENT BRANDS OF CEMENT BYTHE DISTRIBUTORS”

INMANTEC

Submitted ToSubmitted ByProf. Ambrish sharma Mohit Bansal

BBA-5

SemRoll No-10

SINDRI CEMENT WORKS

ACC Limited

ACKNOWLEDGEMENT

“

When a person is help, guide and co-operated his or her heartis bound to pay gratitude”

I am very thankful to

ACC Limited

for giving me such a golden chance toundergo training in their organization.I would like to take this opportunity to express my profound and sincere gratitudeto

Mr. P.P Pal, Manager – Logistics

ACC Limited, Sindri unit, for his constant helpsupport and guidance during the course my project.I would like to thank

Mr. Krishna Ranjan, Officer – Marketing

Dhanbad unit tohave been really co-operative with me through this study.They guide me at every step and inspired me with the opportunities to tune mylearning process and also to those who directly or indirectly helped me, supportme and devoted their time during the whole tenure of my training.Once again I would like to thank ACC Limited for their great co-operation andhospitality.Thank you

SINDRI CEMENT WORKS

ACC Limited

TABLE OF CONTENTS

Section 1Executive summarySection 2Company HistorySection 2.1HeritageSection 2.2Corporate ProfileSection 2.3corporate GovernanceSection 2.4Company VisionSection 2.5Company MissionSection 2.6Human ResourceSection 2.7IT InfrastructureSection 2.8Subsidiaries and associatesSection 2.9MilestoneSection 3Research and methodologySection 4Introduction of MarketingSection 4.1Basic ConceptSection 4.2MarketSection 4.3Customer Section 4.4Marketers or seller Section 4.5marketingSection 4.6Basic ConceptSection 4.7Marketing ManagementSection 4.8Marketing and SellingSection 4.9Functions of MarketingSection 4.10The marketing mixSection 5Marketing at ACC LimitedSection 5.1Major players and their strategySection 5.2Nature of marketing CompetitionSection 5.3Nature of IndustrySection 5.4Quality PolicySection 6Questionnaire of Market Survey

SINDRI CEMENT WORKS