Symbiosis BBA Syllabus (2016-19)

Symbiosis International University
(Established under Section 3 of the UGC Act 1956, vide notification No.F.9.
12/2001-U.3 of the Government of India)
Re-accredited by NAAC with ‘A’ Grade
Symbiosis Centre for Management Studies

SCMS PUNE
Offers
Foster An Expansive
sustainable Educational
environmental Experience
attitude.
What
Challenging
Embracing Students and
Diversity Innovative
Need Teaching
Opportunities for
Preparation for Community
Leadership Engagement
STUDENT HANDBOOK
Bachelor of Business Administration
FY BBA
(Batch 2016-2019)
[2016-19] SCMS(P)
PAGE No.
CONTENT
02
Vision and Mission
Objectives 03
List of Holidays 04
Academic Calendar 05
Programme Structure 07
Course Content 24
Code of Conduct 85
[2016-17 FYBBA] Page 2

[2016-19] SCMS(P)
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, PUNE

Vision:
SCMS Pune aspires to be a globally respected management institute that provides holistic education
and fosters research.
Mission:
To provide an environment that:
1. Challenges the students mind through sound academics
2. Nurtures creativity and encourages innovation
3. Emphasizes on inculcation of values
4. Developing a spirit of scientific inquiry
5. Facilitates industry institute interface
6. Promotes global exposure through international collaboration
7. Endeavors to provide an inclusive culture that respects and embraces diversity.
8. Promotes sustainable initiatives and environment consciousness
9. Encourages physical fitness through sports
thus transforming them into socially responsible global citizens.
Objectives of the Centre
 To build the department as a center of excellence for imparting high quality management
education at the undergraduate level, thus empowering the students for an early entry into the
corporate world.
 To make education accessible to students across borders of religion, geography, caste or
gender.
 To provide an environment that facilitates all-round development of the student personality.
 To foster thinking minds that are sensitive to societal needs and issues thus making them
good human beings and responsible members of society.
 To contribute to the creation of knowledge by encouraging faculty to engage in research.
 To stimulate in students an interest in research and initiate them into research methodologies.

[2016-19] SCMS(P)
LIST OF HOLIDAYS
Date Day On account of
06 July 2016 Wednesday Ramzan-Id
15 August 2016 Monday Independence Day
18 August 2016 Thursday Raksha Bandhan
05 September 2016 Monday Ganesh Chaturthi
15 September 2016 Thursday Anant Chaturdashi
11 October 2016 Tuesday Dussera

27 October 2016 to
Thursday to Tuesday Diwali
01 November 2016

[2016-19] SCMS(P)
Faculty of Management
Symbiosis Centre for Management Studies, Pune
Academic Calendar 2016 – 17
2016 – 19 (FY) /2015 – 18 (SY)/ 2014 – 17 (TY)
Date Examination Schedule

Day Event
Wednesday June 01, 2016 Commencement of Semester (III & V)
Friday June 10, 2016 IQAC
Monday to Orientation of FY students
June 20 – 25, 2016
Saturday
Monday June 27, 2016 Blood Donation for SY & TY students
Monday June 27, 2016 Classes Commence for FY students
Saturday- July 2 & 9, 2016 Continuous Evaluation Test 1 - SY
saturday
Saturday- July 2 & 9, 2016 Continuous Evaluation Test 1 - TY
saturday
Monday July 4, 2016 Open House for SY students
Tuesday July 5, 2016 Open House for TY students
Monday – July 11 – 20, 2016 Internal Backlog Semester IV & I
Wednesday
Tuesday July 12, 2016 Foundation day of SCMS Pune
Thursday- July 21 – 30, 2016 TY Corporate/Industry Internship Viva
Saturday
Thursday – Friday July 21 – August 6, Internal Backlog Semester V & II
2016
Friday July 29 2016 Youth Activism Day – Club Events
Sunday July 31,2016 Blood Donation
Monday-Saturday August 1 – 6, 2016 TY & SY Health Check up

Monday-Saturday Aug. 1 – Aug. 20, 2016 Preplacement Training for TY students
Friday August 5, 2016 Open House for FY students
Saturday – August 6 - 13, 2016 Continuous Evaluation Test 1 - FY
Saturday
Saturday- August 6 & 13, 2016 Continuous Evaluation Test 2 - TY
Saturday
Saturday- August 6 & 13, 2016 Continuous Evaluation Test 2 - SY
Saturday
Monday - August 8 - 31, 2016 Internal Backlog Semester VI & III
Wednesday
Monday August 15, 2016 Independence Day
Monday-Saturday Aug.22 -27 ,2016 Industry visit - SY
Monday to August 22 – 27, 2016 FY Health Check up
Saturday
Tuesday – September 6 to 14, Continuous Evaluation Test 2 - FY
Wednesday 2016
Saturday- September 10 – 14, Hindi Saptaah (Teaching Hindi to
Wednesday 2016 Foreign National Students)
Monday – September 12 to 1 oct, External Backlog Exams
Saturday 2016 Semester IV + Semester VI +
Semester II
Friday September 16,2016 IQAC
Friday September 16,2016 RAC
Friday September 23, 2016 Last Teaching Day for SY & TY students
Friday – Saturday September 30 - External Exam Fresh Semester III
October 22, 2016 + backlog
Friday– Saturday September 30 - External Exam Fresh Semester V +
October 22, 2016 backlog
Friday October 21, 2016 Last Teaching Day for FY students
Thursday – 27 Oct. -1 Nov. 2016 Diwali Vacations
Tuesday
Thursday – November 3 to 12, External Exam Fresh

[2016-19] SCMS(P)
Saturday 2016 (After diwali) Semester I + backlog
Monday November 7, 2016 Commencement of Semester IV
Monday November 7, 2016 Commencement of Semester VI
Monday November 14, 2016 Commencement of Semester II

Monday-Saturday December 5 -10, 2016 Conoscenza
Friday Dec 9, 2016 SY Open House Session
Saturday December 10, 2016 Alumni Meet
Saturday December 10, 2016 Continuous Evaluation Test 1 - SY
Saturday December 10, 2016 Continuous Evaluation Test 1 - TY
Saturday December 10, 2016 International Human Rights Day –
Symposia
Monday Dec 12, 2016 TY Open House Session
Tuesday Dec 13, 2016 FY Open House Session
Friday – Thursday December 16 – 22, Continuous Evaluation Test 1 - FY
2016
Saturday January 7, 2017 Continuous Evaluation Test 2 - SY
Monday - 09 January to 25 Jan , Internal Backlog Semester VI & III
Wednesday 2017
Saturday 14 Jan , 2017 Continuous Evaluation Test 2 - TY
Monday - 16-21 Jan 2017 Continuous Evaluation Test 2 - FY
Saturday
Wednesday- Jan. 18-22 ,2017 Sympulse’17 (tentative)
Sunday
Thursday January 26, 2017 Republic Day
Thursday- 2 February to 11 feb Internal Backlog Semester IV & I
Saturday 2017
Friday February 3, 2017 Last Teaching Day for SY
Monday – February 13 – 28, 2017 Internal Backlog Semester V & II
Tuesday
Friday February 17, 2017 IQAC
Friday Feb. 17, 2017 RAC
Wednesday – March 1 to 18 March External Semester I & III Backlogs
Saturday 2017
Saturday March 11, 2017 Last Teaching Day for TY
Monday – March 20 - 25, 2017 External Exams
Saturday Semester IV Fresh + Backlogs
Friday March 24, 2017 Last Teaching Day for FY
Monday – March 27– April 12, Semester 6 fresh exams +
Wednesday 2017 backlog
Thursday – April 13 to 29 – 2017 Semester II Fresh + Semester 5
Saturday exam backlog
Friday May 19, 2017 IQAC
 All dates are tentative indications and are subject to change with or without prior notice
 Community work and Guest Lectures will be a regular activity for which attendance is compulsory.
The schedule for the same will be notified as required.

[2016-19] SCMS(P)
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE

BACHELOR OF BUSINESS ADMINISTRATION
PROGRAMME STRUCTURE 2016-19
1. OBJECTIVE The objective of imparting instructions for this programme is to

groom the students and to comprehensive inputs and develop an all-
round personality that would enable the students to take up the
challenges of the professional environment and also become
responsible citizens of the society.
2. DURATION Three Years Full Time
3. INTAKE 240 Students
4. RESERVATION I. Within the sanctioned intake:
a) Scheduled Castes -15%

b) Scheduled Tribes - 7.5%
c) Differently abled -3%
d) Wards of Serving/Retired Defence Personnel-5%
II. Over and above the sanctioned intake:
a) Kashmiri Migrants- 2Seats
b) International Students - 60Seats
5. ELIGIBILITY Passed Std. XII or equivalent course of any recognized

Board of India or abroad with 50% marks (45% for Sc and ST
candidates)
1.Symbiosis Entrance Test(SET)
6. SELECTION 2. Personal Interaction and Written Ability Test (PI- WAT) for
PROCEDURE shortlisted candidates based on SET
7. MEDIUM OF English
INSTRUCTION
8. PROGRAM PATTERN Semester Pattern – 6 Semesters
9. COURSES & As per Annexure A

SPECIALIZATION Human Resource Management
Marketing Management
International Business
Accounting and Finance
Environment Management
Entrepreneurship

[2016-19] SCMS(P)
10. FEE FOR ACADEMIC YEAR 2016-17
Indian Students
Academic Fee p.a. Rs. 2,10,000
Institute Deposit (Refundable) Rs. 10,000
Total Rs. 2,20,000
International Students
Academic Fee p.a. Rs. 3,15,000
Administrative fee (Non-refundable) Rs. 40,000
Institute Deposit (Refundable) Rs. 10,000
Total Rs. 3,65,000
11. ASSESSMENT All internal courses will have 100% component as internal
evaluation at the institute level. All external courses will have 40%
internal component and 60% external component [University]
examination.
12. STANDARD OF The assessment of the student for each examination is done, based
on relative performance. Maximum Grade Point (GP) is 10
PASSING
corresponding to O (outstanding). For all courses, a student is
required to pass both internal and external examination separately
with a minimum Grade Point of 4 corresponding to Grade P.
Students securing less than 40% absolute marks in each head of
passing will be declared FAIL. The University awards a degree to
the student who has achieved a minimum CGPA of 4 out of
maximum of 10 CGPA for the programme.
13. AWARD OF DEGREE Bachelor of Business Administration (BBA) will be awarded at the
end of semester VI by taking into consideration the performance of
all semester examinations after obtaining minimum4.00 CGPA out
of 10 CGPA.

[2016-19] SCMS(P)
Annexure A
Semester I
Catalog
Internal External Total
Course Course Code Course Title Credits
Marks Marks
Code
Introduction to Business
T2233 020621101 4 40 60 100
Studies
T2111 020621102 Business Accounting 4 40 60 100
Principles of
T6156 020621103 4 40 60 100
Microeconomics
T2495 020621104 Business Communication 2 20 30 50
T2202 020621105 Business Mathematics 2 20 30 50
T2340 020621106 Business Entrepreneurship 4 40 60 100
T3219 020621107 Elements of IT 4 40 60 100
T2263 020621108 Organizational Behavior 4 40 60 100
Total 28 280 420 700
Note:
Students will be required to do Part A courses relating to IIC component of the Floating Credit Program–
during this semester the marks of which will be reflected in Semester IV.
Semester II
Catalog
Course Internal External Total
Course Course Title Credits
Code Marks Marks
Code
T2668 020621201 Management Accounting 4 40 60 100
T6157 020621202 Macroeconomic Theory 4 40 60 100
Corporate Governance and
T2783 020621203 2 20 30 50
Ethics
Human Resource
T2264 020621204 4 40 60 100
Management
T2205 020621205 Business Statistics 4 40 60 100
Fundamentals of
T2465 020621206 4 40 60 100
Marketing
Core Environmental
T2484 020621207 4 40 60 100
Studies
Total 26 260 390 650
*Integrated Disaster Letter
T4005 020621208 Management - - -
Grade
Note:
Students will be required to do Part B courses mentioned under IIC component of the Floating Credit
Program– during this semester, the marks of which will be reflected in Semester IV

[2016-19] SCMS(P)
Semester III
Catalog
Code Marks Marks Marks
Code
Core Courses
T2207 020621301 Operations Research 4 40 60 100
T1133 020621302 Business Laws 4 40 60 100
Stream Wise Elective Courses
Human Resources Management
Managerial
T2267 020621303 Competencies and 3 30 45 75
Career Development
T2270 020621304 Industrial Relations 3 30 45 75
Basics of Consumer
T2463 020621305 3 30 45 75
Behaviour
Fundamentals of
T2470 020621306 3 30 45 75
Services Marketing
Post Liberalization
T6160 020621307 3 30 45 75
Indian Economy
T2096 020621308 Banking 3 30 45 75
T2090 020621309 Corporate Accounting 3 30 45 75
T2101 020621310 Financial Management 3 30 45 75
Global Environmental
T2494 020621311 3 30 45 75
Challenges
Introduction to
T2488 020621312 Sustainable 3 30 45 75
Development
Entrepreneurship
MSME and Family
T2343 020621313 3 30 45 75
Managed Business
T2701 020621314 Social Entrepreneurship 3 30 45 75
Stream Wise Compulsory Specialization Courses
Training and
T2268 020621315 3 30 45 75
Development
Fundamentals of Market
T2464 020621316 3 30 45 75
Research
Export Import
T2380 020621317 3 30 45 75
Management
T2103 020621318 Indirect Tax 3 30 45 75
Business and
T2491 020621319 3 30 45 75
Environmental
[2016-17 FYBBA] Page 10
[2016-19] SCMS(P)
Management
Entrepreneurship
Creativity and
T2341 020621320 3 30 45 75
Innovation
Total 26 260 390 650
Notes:
1. During this semester students are required to do all core courses and 6 electives.
2. The student has to complete 1 compulsory specialization course in the chosen area, 1
elective course from the same specialization and 4 elective courses across specializations, in
addition to the core courses for single specialization.
3. For Dual specialization the student has to complete 1 compulsory specialization course from each
of the chosen specializations and the other 4 electives should necessarily be from the chosen
specializations, in addition to the core courses.
4. Students will be doing one course of the Liberal Arts component relating to floating credits
during this semester the marks of which will be reflected in Semester IV.
Semester IV
Catalog
Code
Core Courses
Global Business
T2781 020621401 Environment 4 40 60 100

T2782 020621402 Workforce Planning 3 30 45 75
Fundamentals of Brand
T2467 020621403 3 30 45 75
Management
International Economics :
T6158 020621404 3 30 45 75
Theory and Practice
T1134 020621405 Company Law 3 30 45 75
T2489 020621406 Renewable Energy Sources 3 30 45 75
Entrepreneurship
Marketing Strategies for
T2344 020621407 3 30 45 75
Entrepreneurs
Compulsory Courses-12 Floating Credits
T8000 020621408 Service Learning 4 100 - 100
Inter Institute Courses(IIC)$
(i) Foreign Language
Part A – Choose any one
T6184 020621409 Basic German I 2 50 - 50
[2016-17 FYBBA] Page 11

[2016-19] SCMS(P)
T6186 020621410 Basic French I 2 50 - 50
T6188 020621411 Basic Spanish I 2 50 - 50
Part B – Choose any one
T6185 020621412 Basic German II 2 50 - 50
T6187 020621413 Basic French II 2 50 - 50
T6189 020621414 Basic Spanish II 2 50 - 50
(ii) Design Courses (Choose any two)
Basics of Sketching and
T5509 020621415 2 50 - 50
Drawing
Introduction to Socio
T5510 020621416 2 50 - 50
Cultural Studies
T5490 020621417 Basics of Textiles 2 50 - 50
Basics of Packaging
T5504 020621418 2 50 - 50
Graphics
Design Thinking and
T5514 020621419 2 50 - 50
Problem Solving
Fundamentals of
T5506 020621420 2 50 - 50
Animation
Liberal Arts(Choose Any two)
Communication Skills – 50
T6427 020621421 2 - 50
Foundation Course
T6430 020621422 Self Management– I 2 50 - 50
T6454 020621423 International Relations 2 50 - 50
T6457 020621424 Psychology 2 50 - 50
Information Technology
T6455 020621425 2 - 50
Law 50
Rhetorical and Critical 50
T6456 020621426 2 - 50
Writing Skills
020621427 Global Immersion Program 12 - 300 300
Total 22 400 150 550
$ Under the head IIC, a student choosing a Part A course of Foreign Language will be allowed to
choose, in the subsequent semester, a Part B course of Foreign Language only. No student will be
permitted to swap choices between Foreign Language and Design courses, under any circumstances.
Notes:
1. Student has to complete 2 compulsory specialization courses from any specialization for general
BBA in addition to the core course.
2. For a single specialization, the student has to complete two compulsory specialization courses,
one of which should definitely be from their chosen specialization area.
3. For Dual specialization, the student has to complete 1 compulsory specialization course from
each of the chosen specializations.
4. Students going for Global Immersion Programme (GIP) will get the benefit of credit transfer
towards the 12 floating credits.
5. Students not going for GIP will need to complete SLC and a Liberal Arts course of 2 credits
during this semester.
[2016-17 FYBBA] Page 12

[2016-19] SCMS(P)
Semester V
Catalog
Code
Core Courses
Fundamentals of
T2158 020621501 4 40 60 100
Quality Management
T2208 020621502 Research Methodology 4 40 60 100
Stream wise Elective Courses
T2276 020621503 Cross Cultural Management 3 30 45 75
Emotional Intelligence for
T2273 020621504 3 30 45 75
Personal Growth
Fundamentals of Rural
T2468 020621505 3 30 45 75
Marketing
Fundamentals of B2B
T2466 020621506 3 30 45 75
Marketing
T6163 020621507 India’s Foreign Trade 3 30 45 75
International
T1076 020621508 3 30 45 75
Commercial Laws
Special Topics in
T2093 020621509 3 30 45 75
Accounts
T2105 020621510 Mergers and Acquisitions 3 30 45 75
T2803 020621511 Field Project 3 30 45 75
Introduction to
T2487 020621512 Environmental 3 30 45 75
Pollution
Entrepreneurship
Group entrepreneurship and
T2345 020621513 3 30 45 75
Self Help Groups
Technological
T2351 020621514 3 30 45 75
Entrepreneurship
T2271 020621515 Industrial Laws 3 30 45 75
Fundamentals of Sales and
T2469 020621516 Distribution 3 30 45 75
Management
Introduction to
T2384 020621517 3 30 45 75
T2089 020621518 Auditing 3 30 45 75
T2492 020621519 Environment Impact 3 30 45 75
[2016-17 FYBBA] Page 13
[2016-19] SCMS(P)
Assessment
Entrepreneurship
Entrepreneurial Project
T2348 020621520 3 30 45 75
Management
Internship
T2920 020621521 Corporate Internship 2 50 - 50
Total 25 280 345 625
Note:
 A student has to complete 5 elective courses from any specialization in addition to the core
courses, for General BBA.
A student has to complete 1compulsory specialization course in one particular specialization,
2elective courses from the same specialization and 2elective courses across any specialization; in
addition to the core courses for single specialization. For Dual specialization the student has to
complete 1 compulsory specialization course from each of the chosen specializations,1 elective
from each of the chosen specializations and 1electivecourse from either of the two chosen
specializations; in addition to the core courses.
[2016-17 FYBBA] Page 14

[2016-19] SCMS(P)
Semester VI
Catalog
Code
Core Courses
Basics of Management
T3218 020621601 4 40 60 100
Information Systems
Introduction to
T2235 020621602 Contemporary 4 40 60 100
Business Practices
Stream Wise Elective Courses
T2275 020621603 Compensation Management 3 30 45 75
T2277 020621604 HRD Instruments 3 30 45 75
Promotions and Marketing
T2472 020621605 3 30 45 75
Communication
Elementary Retail
T2719 020621606 3 30 45 75
Marketing
Basics of International
T2461 020621607 3 30 45 75
Marketing
Public Finance : Theory and
T6159 020621608 3 30 45 75
Practice
Advanced Topics in
T2094 020621609 3 30 45 75
Accounts
T2099 020621610 Direct Taxation 3 30 45 75
Wild Life Conservation and
T2490 020621611 3 30 45 75
Management
Introduction to Coastal
T2485 020621612 3 30 45 75
Zone Management
Entrepreneurship
Risk Management in
T2350 020621613 3 30 45 75
Entrepreneurship
T2700 020621614 Corporate Entrepreneurship 3 30 45 75
Performance Management
T2274 020621615 3 30 45 75
System
Introduction to Digital
T2471 020621616 3 30 45 75
Marketing
International Relations and
T2383 020621617 3 30 45 75
Strategy
Financial Reporting and
T2091 020621618 3 30 45 75
Standards
[2016-17 FYBBA] Page 15
[2016-19] SCMS(P)
Environmental Risk
T2483 020621619 3 30 45 75
Management
Entrepreneurship
T2349 020621620 Funding for Entrepreneurs 3 30 45 75
Total 23 230 345 575
Note:
 A student has to complete 5 elective courses from any specialization in addition to the core
courses, for General BBA.
 A student has to complete 1compulsory specialization course in one particular specialization, 2
elective courses from the same specialization and2elective courses across any specialization; in
addition to the core courses for single specialization.
 For Dual specialization the student has to complete 1 compulsory specialization course from each
of the chosen specializations, 1 elective from each of the chosen specializations and 1 elective
course from either of the two chosen specializations; in addition to the core courses.
Summary
Semester Internal Credits External Credits Total Credits Total Marks

Semester I - 28 28 700
Semester II - 26 26 650
Semester III - 26 26 650
Semester IV 12 10 22 550
Semester V 2 23 25 625
Semester VI - 23 23 575
Total 14 136 150 3750
*Integrated Disaster Management is mandatory for the award of degree.
Guidelines
1. A student is required to complete 150 credits to qualify for a Bachelor’s degree.
2. All Core Courses are compulsory whereas the student has to choose Elective Courses from
Semester III.
3. An Elective Course will be offered subject to enrolment of a minimum of 20 students.
4. At the end of the third year, the student would have gained 150 credits, viz.,
82 credits from23core courses
2 credits from Internships in the Corporate Sector [which the students would be doing during
their summer vacations after Semester IV and earn the credits in Semester V]
54 credits from18 Elective Courses and
12 floating credits
5. The 12 floating credits which would be earned from IIC, Service Learning Course and Liberal
Arts component spread across Semester I to Semester IV will be reflected in Semester IV.
[2016-17 FYBBA] Page 16

[2016-19] SCMS(P)
6. A student would be awarded a BBA degree in a particular ‘Specialization’ if he has gained at least
27 credits in a single specialization. (i.e.9 ofthe18elective courses must be of one particular
specialization. Four courses out of 9 of these would be compulsory specialization courses from
Semester III to Semester VI).
7. To be eligible for Dual Specialization a student would be required to have 9 Elective Courses each
from the two chosen specializations (whichwillmakeit18 Elective Courses to be opted from two
chosen specializations).
8. A student may choose not to ‘specialize’ in any particular area and may gain credits randoml y
across s pe ci al i z at i o ns . In such a case she/he would be awarded a General BBA degree
(without any specialization).
9. In addition to the above, a student would be required to complete two compulsory courses, namely
Constitution of India and Integrated Disaster Management, failing which he/she would not be
awarded BBA degree.
10. The International students under Exchange programs from partner universities will be permitted to
obtain their required credits from the courses opted for, through a 100% internal assessment of
courses. Students who are admitted to a regular BBA Program at SCMS-Pune; and awarded their
BBA degree under the SIU banner; irrespective of nationality, will have to take up end semester
examinations as scheduled and intimated from time to time. They cannot take any benefits from
such internal courses.
[2016-17 FYBBA] Page 17

[2016-19] SCMS(P)
Semester I
Core Courses
Credit 4
[2016-17 FYBBA] Page 18

[2016-19] SCMS(P)
Course Name: Introduction to Business Studies
Course Code: T2233/020621101
UG
Number of Credits: 4
Level: 2
Learning Objective(s):
At the end of this course, students will be able to:
1. Understand the role of business in the economy and its social obligation to the community.
2. Understand the Activities related to trade and commerce.
3. Acquire knowledge, understanding and skill in business and management.
4. Understand and comprehend trade and auxiliaries to trade and various kinds of services
offered by each.
Pedagogy:
 Theory teaching through interactive classes, Presentations etc.

 Case studies not recommended.
Pre-learning: Nil
Course Outline (PTO)
[2016-17 FYBBA] Page 19

[2016-19] SCMS(P)
S.No. Topic Hours

I Nature and Purpose of Business 8
 Meaning and Characteristics of Business
 Business, profession and employment – distinctive features
 Objectives of Business – economic and social objectives
 Business risks
 Role of profit in business
II Forms of Commercial Organizations 9
Meaning, features, merits and limitations of the following forms:
 Sole Proprietorship
 Joint Hindu Family Business
 Partnership – Partnership Deed (Main Clauses), Types of
Partners, Registration, & effects of non-registration
 Co-operative Societies
 Private and Public Sector
 Changing Role of Public Sector
 Multinational Enterprises: Meaning and Features
Classification of Business Activities: Industry and Commerce 9
III Industry – Types: Primary, Secondary and Tertiary
Commerce: -
Trade:
Internal:
 Wholesale: - Meaning, Functions, Importance, Limitations.
 Retail: - Meaning, Functions, Importance and Limitations,
 Meaning of Itinerant and Non- Itinerant traders,
Types of Non- Itinerant traders
Multiple shops, Departmental stores, Mail order business, consumer co-
operatives
Franchise: Their Distinctive features and suitability to different types of
businesses.
External - Importance, Export – Import Procedures (Documentation
not required)
IV Management 6
Management as an activity, process, discipline
Nature of management, as a science, as an art, and as a profession
Levels of management- top, middle, supervisory
Principles of Management (Historical Perspective)
Fayol’s principles of management, Scientific Management – Principles
and Techniques
V Planning 6
Meaning, features, importance, Planning process, Limitations of
planning,Types of Planning
Strategy – Corporate level, Business level, Functional level.
Strategic Planning Process
[2016-17 FYBBA] Page 20

[2016-19] SCMS(P)
VI Organizing 6
Meaning and importance
Structure of organization – Functional, divisional and Administrative
Formal and informal organization, Matrix organisation
Delegation: Meaning Elements of delegation
VII Directing 6
Meaning and Importance
Elements of Direction:
 Supervision – meaning and importance
 Motivation – meaning and importance of motivation.
 Leadership – meaning, importance, qualities of a good leader
and Managerial Grid, Management v/s Leadership
 Communication –formal and informal communication and
barriers to effective communication.
VI Staffing 6
Meaning, need and importance of staffing
Steps in staffing process
Recruitment – meaning and sources.
Selection – meaning and process.
Training and Development – meaning, need and distinction, Methods
VII Controlling 4
Meaning and importance
Relation between planning and controlling
Steps in the process of control
Books Recommended
1. A new Course in Organization of Commerce – Sheth Publications – A. N. Rangaparia and

Others
2. Organization of Commerce – Narendra Prakashan, Pune by Dr. P. C. Shejwalkar, Prof. A. G.
Gosavi & Others
3. Modern Business Organization and Management: - Himalaya Publishing House by S. A.
Sherlekar and V. S. Sherlekar
4. Modern Business Organization and Management: - Galgotia Publishing Co. by Moshal,
Mahajan & Gujral
5. Administration of Public Enterprises in India: Himalaya Publishing House by Jagdish
Prakash, Rao & Shukla.
6. Principles and Practices of Management: Tata McGraw Hill Publication by Burton & Thakur.
7. Principles and Practices of Management: Oxford and IBH by Shyamal Banerjee
8. Principles of Management – Tata McGraw Hill Publication by Tripathi and Reddy
9. Management Theory and Practice – Gargotia Publishing Co. by Moshil
10. Management Concept and Practices – Himalaya Publishing House by Manmohan Prasad
Suggested Evaluation Methods:

 Written Test
 Individual/Group Presentation
 Role Plays
 Assignments
[2016-17 FYBBA] Page 21
[2016-19] SCMS(P)
Course Title: Business Accounting
Course Code: T2111/020621102

Level: 1
Credits: 4
Objective:
1. To understand the basic concepts of accounting;
2. To ensure that the students are able to prepare and understand the financial statements like
Profit and loss account, Balance Sheet;
Course Outline
S.No. Topic Hours

Introduction of Book-Keeping and Accountancy: Introduction,
1 meaning and definitions of Book-Keeping, Objectives, Importance and
Utility, Difference between Book-keeping & Accountancy, Exercises. 2
Basic Terminologies, Accounting Principles, Concepts and
Conventions: Cash transactions, Goods, Profit/Loss, Assets,
Liabilities,Net-worth,ContingentLiability,Capital&Drawings,Capital
expenditure, Revenue expenditure and Deferred Revenue expenditure,
Cash discount and trade discount, Solvent and Insolvent, Accounting
2
year ,Trading concerns &Non-Profit Concerns. Exercises. Meaning and
8
Importance of Principles, Entity concept, Money Measurement concept,
Cost concept, Consistency/ Continuity, Conservatism, Going concern
concept, Realisation concept, Accrual concept, Dual aspect concept,
Disclosure Convention, Materiality Convention.
Double entry book keeping: Study of double entry Book-keeping,
3 Advantages of double entry system, Double entry Book-Keeping and
4
conventional accounting system.
Journal: Meaning, importance and utility of journal. Specimen of
4
Journal, How to journalize the transactions, Exercises. 6
Ledger: Ledger: Meaning and utility, the form of an account, Posting,
5 5
Balance and Balancing of Accounts, Exercises.
Subsidiary books: Meaning, need and specimen, Simple cash book,
Cash book with cash and Discount columns, Cash book with three
6 10
columns i.e. discount, Bank and cash, Petty cash book, Purchase book,
Sales book, Bank book Journal proper.
Bank Reconciliation Statement: Meaning, Need/ Importance,
Reasons for different balances, Preparation of Bank reconciliation in
7 8
actual practice, Specimen of Bank Reconciliation Statement.
Trial Balance and Final Accounts of a sole trading business:

8 Trading account Profit & Loss A/c, Balance Sheet. 16
9 Introduction to IFRS 1
Total 60
[2016-17 FYBBA] Page 22
[2016-19] SCMS(P)
Methodology:
The teaching method in the classroom would comprise of lecturing, explaining, questioning as well
as collaborating. The teacher will lecture in each preplanned session of an hour’s duration on the
subtopic of the syllabus assigned for the day according to the teaching plan. He or She can
demonstrate the phenomenon with real life examples. As supportive aids the teacher can use various
audio visual tools like power point presentation, white board etc. As recapitulating exercises
questioning can be a part of the session. The teacher will also play the role of the facilitator of
learning by collaborating amongst the students in team work such as project assignments, group
discussions etc.
Books Recommended
1. Mr.M.C.Shukla&T.S.Grewal -Fundamentals of Accounting
2. Principles & Practice of Accounting - Mr.Ghosh, Banerjee and Bansal.
3. Book keeping and Accountancy by L.N. Chopade and D.H. Choudhary
4. Book-keeping & Accountancy by M.G Patkar
5. Book-keeping and Accountancy by Dr.Mahajan, Dr.Kulkarni, Dr.MrsVenkataRamani
Dr.MrsChadda
6. A textbook of Book-keeping and Accountancy by Dr S. S. Alurkar, V. S. Nargund,Dr
SP Nadgauda and S. Y. Patanka
[2016-17 FYBBA] Page 23

[2016-19] SCMS(P)
Course Name: Principles of Micro Economic
Course Code: T6156/020621103
(UG/PG): UG
Level: 3
1. The students should be able to illustrate the different market conditions through the concepts of
Economics
2. The student should be able to interpret the different market conditions from the practical point of
view.
3The student should also be able to analyze the forecasting of demand of different products.
Pedagogy:
Every topic will be briefly introduced in class by the instructor; main points of study will be
highlighted with the help of PowerPoint presentations followed by discussions on the material
provided in class or through email. Relevant articles/ case studies will be circulated wherein there
will be group discussions and debates in class.
Method of Instruction:
1. Lecture
2. Class Discussions/ Debates
3. Case Studies
4. Videos
5. Articles/ Research Papers
Course Outline
Unit Contents Hours

I Micro Economics – understanding basic concepts 10
Nature and Scope of Economics
Definition of Economics
Utility meaning and types, Law of diminishing marginal utility, Indifference
Curve Analysis and Budget line Consumer’s equilibrium. Firm and its
goals.
II Demand and Supply Analysis 15
Meaning of demand, Demand equation, Factors affecting demand, market
demand, Law of Demand, Exceptions to Law of Demand, Changes in
Demand, Elasticity of demand-price, income and cross. Income Effect,
Substitution Effect and Price Effect.
Demand forecasting- meaning, need, objective.
Meaning, factors affecting supply, Law of Supply, Exceptions to Law of
supply, Elasticity of Supply.
III Production function , Costs, and Revenue concepts 15
[2016-17 FYBBA] Page 24

[2016-19] SCMS(P)
Factors of Production-meaning & characteristics, Production function- Law
of variable proportions, returns to scale. Total, average and marginal costs,
short run cost output relationship (With examples), Long run cost curves-
Envelope curve
Revenue concept- total, average and marginal revenue. Revenue curves of
perfect and imperfect markets.
IV Market categories 20
Firm, plant industry- meaning equilibrium of firm, Perfect competition -
Features, Assumptions, Short run Equilibrium, Long run Equilibrium,
Monopoly- Features, Short run Equilibrium, Long- run Equilibrium,
Monopolistic competition. Oligopoly - Features, Kinked demand curve.
Total 60
Learning Outcomes:
1. The students will be able to learn the basics of Micro Economics.

2. They interpret the different market conditions from the practical point of view.
3. They forecast demand for some commodities
Books Recommended
1. Koutsoyiannis, A. (1979), Modern Microeconomics, 2nd edition Macmillan Press, London.

2. Layard, P.R.G. and A.W. Walters (1978) Microeconomic Theory, McGraw Hill, New
Yark.
3. Ahuja H.L. (2003) Advanced Economic theory : Microeconomic Analysis, 13th Edition,
S.Chand and Co. Ltd. New Delhi.
4. Sen, A (1999) Microeconomics: theory and Applications, Oxford University Press, New
Delhi.
5. Chaturvedi, Gupta and Pal (2002) Business Economics: Text and Cases Galgotia
Publishing Company, New Delhi.
6. Samuelson, P.A. and W.O. Nordhaus (1998), Economics, 16th Edition, Tata McGraw Hill,
New Delhi.
7. Verian H. (2000) Microeconomic Analysis, W.W Norton New Yark.
8. Michale Perkin (1996) Economics, 3rd Edition, Addison Westey Publishing company, Inc.
U.S.A.
9. Baumol W.J.(1982) Economic Theory and operations Analysis, Prentice Hall of India, New
Delhi.
10. Green H.A.G.(1971) Consumer theory, P
11. Keat, Paul G/Young, Philip K.Y/Sreejata Banerjee, Managerial Economics, Pearson
Publications.
12. MC Guigan/Moyer/Harris, Managerial Economics Applications, Strategy and Tactics,
Cengage Publications
[2016-17 FYBBA] Page 25

[2016-19] SCMS(P)
Course Name: Business Communication
Course Code: T2495/020621104
(UG/PG): UG
Level: 3
At the end of this course, students will be able to:
1. Understand the meaning and importance of communication in current globalized scenario.

2. Communicate effectively in a professional environment.
3. Overcome communication barriers by using tools and methods of effective communication.
4. Effectively use latest communication technologies.
Pedagogy:
1. Class room lectures
2. Interactive Discussions
3. Case lets
4. Practice Group Discussions, Presentations, etc
5. Games and Activities
6. Audio and Video Sessions
Pre-learning:
 Basic comprehension of English language.
Course Outline
[2016-17 FYBBA] Page 26

[2016-19] SCMS(P)
S.No. Topic Hours
Introduction - Meaning, process, types, modes, channels and
1 importance 2
2 Barriers of Communication and its consequences 2
3 Body Language 2
4 Presentation Skills and use of audio-visual tools 3
Technology in communication - video conferences, telephonic
5 conversations, skype, etc 2
6 Public Speaking 3
7 3 C's of Communication - Clear, concise and correct 1
8 Interpersonal Communication 2
9 Meetings & Discussions 2
10 Effective Listening Skills 1
11 Efficient Email and Letter writing 2
12 Report Writing 2
13 Essay Writing 2
14 Proposal Writing 1
15 Getting Feedback and asking questions 1
16 Cross Cultural Sensitivity and Diversity Communication 2
Books Recommended
 Business Communication by Shirley Taylor Pearson Publication

 Basic Business Communication by Lesikar Flatley Mc Grawhill Publication
 Body Language by Julius Fast MJF Publication
 Basic Business Communication by Scott Ober
 How to Speak Without Fear by Natalie Rogers
 Class Tests
 Group Discussions
 Extempore and Presentations
 Assignments and Projects
[2016-17 FYBBA] Page 27

[2016-19] SCMS(P)
Course Name: Business Mathematics
Course Code: T2202/020621105
(UG/PG): UG
Level: 3
To comprehend basic concepts in mathematics
To comprehend the application of mathematics in business
To capitalize on the power of computers in executing mathematical
operations
Pedagogy: Classroom lectures and laboratory sessions.
Suggested Evaluation Methods: Written tests
[2016-17 FYBBA] Page 28

[2016-19] SCMS(P)
Course Outline
Ratio, Proportion and Variation
Ratio-Continued Ratio, Inverse Ratio, Proportion-Continued
Proportion, Direct Proportion, Basic concepts of Variation – Inverse
1 4
Variation, Joint Variation, Simple problems related to the applications
of Ratio and Proportion to Business, Percentage – Computation of
Percentages
Profit, Loss, Commission and Brokerage
Terms and Formulae, Trade discount, Cash Discount, Problems
2 involving cost price, selling price, marked price, cash discount, trade 7
discount, Introduction to Commission and Brokerage, Problems on
Commission and Brokerage
Sets, Functions and Matrices
Functions- Definition, Functions specific to Business and Economics
(Cost function, Profit function, Revenue function, Demand function,
Average Cost function, Average Revenue function)
3 8
Introduction to Matrices, Types of Matrices, Matrix Algebra,
Determinants, Inverse of a matrix using Adjoint Method and
Elementary Row Operations, Solving Homogeneous System of Linear
Equations using Matrices, Applications of Matrices to Business
Permutations and Combinations
Fundamental Principle of counting. Introduction to Permutations and
Combinations.
4 3
Permutation of ‘n’ dissimilar objects taken ‘r’ at a time (with or without
repetition), Restricted permutations and circular permutations.
Combination of ‘r’ objects taken from ‘n’ objects, Applications.
Differentiation and Integration
Differentiation-Differentiation of simple algebraic functions,
Applications of Differentiation to Business and Economics,
Maximization of Profit functions, Minimization of Cost functions,
Calculation of Marginal Revenue and Marginal Cost, Use of Partial
5 8
Differentiation for calculating Price and Demand Elasticity,
Integration-Integration of simple algebraic functions, Applications of
Integration to Business and Economics Problems, Calculation of
Consumer surplus and Producer surplus by using Definite Integration
Books Recommended:
o Business Mathematics: Qazi Zameeruddin, Vijay K Khanna, S K Bhambri, Vikas Publication
o Business Mathematics: S P Rajgopalan, R Sattanathan, TMH
o Thukral.J.K (2006) Mathematics, 4th Edition, TAXMANN’S, New Delhi.
o Dikshit .A and Jain. J.K (2005) Business Mathematics, 1st Edition, Himalaya Publishing
House, Mumbai.
o Rayarikar A.V. and Dixit P.G (2006), Business Mathematics and Statistics, 4th Edition, Nirali
Prakashan, Pune.
o S.C. Gupta (2004), Fundamentals of Statistics, 6th Edition, Himalaya Publishing House,
Mumbai.
[2016-17 FYBBA] Page 29

[2016-19] SCMS(P)
Course Name: Business Entrepreneurship
Course Code: T2340/020621106
(UG/PG): UG
Level: 2
After finishing the course ,the students will be able
 To have an insight about the lives of different entrepreneurs
 To outline qualities and comprehend the concept of entrepreneurship To describe various
support system in the country.
 To discuss various processes involved in entrepreneurial venture
Pedagogy:
1. Lectures( AV )
2. Case Studies, Workshops
3. Industry Interactions and visits
Course Outline
Unit Contents Hours
I Introduction to Entrepreneurship 15
Entrepreneurs. Entrepreneurship, Intrapreneur
Entrepreneurial Attributes and Characteristics
Types of entrepreneurs
Concept of evolution of Entrepreneurship
Leadership and Management
Effective Communication
Entrepreneurial Culture
Entrepreneurship Development Programmes- its impact.
Small Scale Industries ( SSI )
II Definitions & Classifications 15
Procedures to start a SSI – Licensing- Registration- Financing
Industrial Estates- Concept & Infrastructure for small business units
Compliances – Government Procedures
Entrepreneurship Development Agencies (EDA)
Government: Incentives, Subsidies, Grants, EOU, Fiscal and Tax
Concessions.
District Industries Centre(DIC), National Small Industries Corporation,
Small Industries Development Organization(SIDO),
Small Industries Service Institutes(SISI), Entrepreneurship Development
Institute Of India(EDII), National Institute of Entrepreneurship and Small
Business Development (NIESBUD), National Entrepreneurship
Development Board(NEBD).
[2016-17 FYBBA] Page 30

[2016-19] SCMS(P)
III Entrepreneurial Ventures: Project Management 15
Business Planning Process
a. Idea Generation—Techniques and Classifications
b. Identification of Business Opportunity
c. Research, Environmental Scanning and SWOT Analysis
d. Business Plan-Technical Plan, Marketing Plan, HR Plan,
Operational Plan, and Financial Plan.
e. Technical, Marketing, HR, Management & Financial Feasibility
Appraisal.
f. Capital—Fixed, Working
g. Sources of Funds
1. Commercial Banks and Financial Institutions,
IDBI,ICICI,SIDBI,SFC
2. Angels and Venture Capital Funding
h. Incorporation and Incubation
i. Business Cycles, Valuations, Investments,Growth and Maturity
Entrepreneurial Venture :
Challenges, Successes , Failures & Turnarounds
IV Case Studies on – Specific to rural, Social Women , Regional entrepreneurs 15
Books Recommended:
a. Entrepreneurship -Theory and Practice by Raj Shankar
b. Entrepreneurial Development and Small Business Enterprises-by Poornima Charantimath
c. ‘Dynamics of Entrepreneurship Development and Management’ Himalaya publishing house
d. Khanka.S (2007) ‘Entrepreneurial Development’ S. Chand & Company Ltd. Desai .Vasant
(2008)
Suggested Evaluation Methods: Assignments, Projects, Written tests, MCQs , Case Analysis
[2016-17 FYBBA] Page 31

[2016-19] SCMS(P)
Course Name: Elements of IT

(UG/PG): UG
Course Code: T3219/020621107
Level: 2
 Overall basic knowledge in computer fundamentals.
 Basic knowledge in database and networks
Pedagogy:
 Presentation slides
 Lab Sessions
Pre-learning: Not applicable
Books Recommended
 1. Henry F. Korth and Abraham Silberschatz, S. Sudarshan, Database System Concepts, 3rd
edition, McGraw-Hill, 1997.
 Fundamentals of Computers- V. Rajaraman, Prentice hall India
 Introduction to Computers: Peter Norton (latest edition)
Course Outline
S.No. Topic Hours

Introduction to computer concepts- Anatomy of a
computer, advanced computer configurations, different
1 08
types of electronic devices.hardware and software
concepts.
Basics of Networking:
Introduction computer network- Client and server – IP
address - types of network – Network devices: Repeater,
2 Bridge, Hub, Switch, Router, Gateways – Basic 08
Network commands - network topologies – client server
3 tier architecture.ISO-OSI Reference Model.
Operating Systems- Concepts, types and functions of

3 08
operating systems, Classification of software.
Data Representation-
4 Number systems, conversions, Binary Arithmetic and 11
1’s & 2’s compliment, Character representation.
Introduction to Database Management System
Definition – Data and Information – DBMS structures
,transaction - Functions of DBMS – Concepts: Relation,
5 13
attribute, tuple, domain, primary and foreign key –
Normalization – Introduction to distributed
DBMS,Object Oriented Databases,Querying databases.
Advanced Computer concepts-
6 12
Introduction and history of computer Language,
[2016-17 FYBBA] Page 32
[2016-19] SCMS(P)
1GL,2GL,3GL 4GL,Machine level, Assembly level and
high level language – Language processors,
compilers,interpreters,assemblers - The structure of a
typical program – Introduction to OOP’s.

Lab/Assignment/Written Test/Quiz
[2016-17 FYBBA] Page 33

[2016-19] SCMS(P)
Course Name:- Organizational Behaviour
Course Code: T2263/020621108
Number of Credits:___4
Level: 3
1. To describe how behavior affects the organizational performance and effectiveness.
2. To identifythe factors affecting individual behavior at work place.
3. To demonstrate the importance of team dynamics in organizations.
4. To appreciate the differences in organizational cultural values.
5. To distinguish between the characteristics of managers and leaders.
6. To understand and apply the knowledge of individual differences at workplace.
Pedagogy:
1. Lecture
2. Discussion
3. Case let
4. Experiential exercises
Pre-learning: Nil
Course Outline
S.No. Topic Hours

I Introduction to Organizational Behavior 05
The Meaning, Goals of Organizational Behavior, Fundamental
concepts in Organizational Behavior ,
Historical background of Organizational Behavior
Models of Organizational Behavior (Autocratic, Custodial, Collegial,
Supportive, Systems)
II Individual differences at work place 15
Biographical Characteristics
Age, Gender, Marital Status, Tenure
Ability- Intellectual Ability, Physical Ability,
The Ability- Job Fit
Attitudes
Definitions, Types, Cognitive Dissonance Theory,
Values- Definition, Types, Values across Culture-Hofstede and Globe
value survey
Personality- Meaning, The Big Five Personality Traits, Major
Personality attributes influencing OB,
Achieving Personality –job Fit
III Foundations of Group Behaviour
Group Dynamics and teams in modern workplace
Defining and classifying groups, The dynamics of groups in
organizations –group role, norms, structure and cohesiveness, Theories
15
of group development-five stage model and punctuated equilibrium
model, The nature and types of teams
Creating effective teams
Dysfunctions of groups and teams
[2016-17 FYBBA] Page 34

[2016-19] SCMS(P)
Motivating teams
Definition, Early Theories of Motivation (Maslow’s Hierarchy of
needs, Theory X, Y, Herzberg’s Two Factor theory)
Contemporary Theories- Equity, Vroom’s Expectancy Model , Porter
and Lawler Expectancy theory
Motivation: Application of the concepts in Organizations
-Management by Objectives
-Employee Recognition Programs
-Variable Pay Programs,-Skill-Based Pay Plans,Flexible Benefits
IV Organizational culture and role of Leadership 20
Definition, types, layers , functions of organizational behavior
How culture is embedded in organizations
The organization socialization process- three phase model
Leading people
Definition, difference between leaders and managers, leadership styles
Theories of leadership-Trait theories, Behavioural theories, Hershey
Blanchard’s Situational leadership theory, Fiedler’s contingency
approach, path goal theory
Modern concepts of leadership- charismatic leadership, Transactional
vs transformational leadership, level five leadership
Team Assignment 05
Total 60
Books Recommended
1. Aswathappa.K (2012) Organizational behavior: Text, Cases and Games.10thed Himalaya
Publishing House
2. Parikh.M and Gupta.R(2010) Organizational Behaviour. New Delhi: Tata McGraw Hill
3. Robbins, S.(1991) OrganisationalBehaviour: Concepts, Controversies and Applications. 13th
ed. New Jersey: Prentice Hall
4. Robbins, S. P., & Judge, T. A. (2008). Essentials of organizational behavior (9th ed.). Upper
Saddle River, NJ: Pearson Prentice Hall.
5. Kinicki, A. & Kreitner, R. (2006) Organizational Behavior: key concepts, skills, & best
practices. 2nd edition. McGraw Hill.
6. Luthans, F. (2005) Organisational Behaviour. 10thed. McGraw Hill
7. Newstrom, J. & Davis, K.(1989) Organizational behavior: readings and exercises. 8 th ed.
New York: McGraw Hill.
8. Udai Pareek, (2004)“Understanding Organisational Behaviour”, 1sted, Oxford University
Press,

Class Test, Caselet, Assignment, Presentation
[2016-17 FYBBA] Page 35

[2016-19] SCMS(P)
Semester II
Core Courses
Credit 4
[2016-17 FYBBA] Page 36

[2016-19] SCMS(P)
Course Name: Management Accounting

Course Code T2668/020621201
UG/PG: UG
Level-3
 Strong Conceptual
 Beginners Analytics
 Foundation For Decision Making
Pedagogy:
 Class Lectures
 Problem Solving
 Practical Applications
Pre-learning:
Basic Mathematical Skills
Course Outline
Unit Topic Hours

1 Introduction to Management Accounting 15
Meaning, Advantages, Disadvantages and Functions of Management
Accounting
Financial Statement Analysis (Meaning and Technique)
Comparative Analysis-Common Size and Trend Analysis
Ratio analysis-Meaning, Importance, Limitation and Classification of
Ratios
Predictive power of Financial Ratios
Meaning, Advantages, Disadvantages and Classification of Ratios
2 Statement showing the changes in financial position 10
Funds Flow Statement
Cash Flow Statement (as per AS 3)
3 Marginal Costing for decision making 10
Meaning and Behavior of Fixed Cost and Variable Cost, Break Even
Analysis, Marginal Cost Statement, Problems on Marginal Cost.
Budgetary Control: Cash and Flexible Budget
4 Standard Costing 10
Concept, Process, Variance Analysis.
Types of Variances
Material (MCV,MPV,MUV,MMV,MYV)and Labour
Variances(LCV,LRV,LEV, Idle time Variance)
5 Budgetary Control 10
6 Financial System- Introduction 05
Books Recommended
 Pardeshi P.C (2002) Management Accounting,1st Edition, Nirali Prakashan ,Pune
 Rajendran C (2009) Management Accounting,1st Edition,Regal Publications,New Delhi
 Pillai R.S.N & Bagavathi(1996), Management Accounting,8th Edition,S.Chand &co ltd,
New Delhi
[2016-17 FYBBA] Page 37

[2016-19] SCMS(P)
 Pandey I. M,(2008),Management Accounting, 3rd Edition, Vikas Publicating House Pvt
Ltd, Noida
 Rao . A .P (2006), Management Accounting, 7th Edition, Everest Publishing House , Pune
Suggested Evaluation Methods: Class Test, Assignment, Group Activity
[2016-17 FYBBA] Page 38

[2016-19] SCMS(P)
Course Name: Macroeconomic Theory.

Course Code: T6157/020621202
(UG/PG): UG
Level: 3
 Students should be able to define and apply the concepts of national income and money and also
interpret how and why the value of money changes over time.
 Students should be able to relate the reasons behind the different growth rates of the different
countries and why some countries are rich and why some countries are poor.
 Students should be able to write the occurrence of the trends of business cycles and its
importance for the country
Pedagogy:
Every topic will be briefly introduced in class by the instructor; main points of study will be
highlighted with the help of PowerPoint presentations followed by discussions on the material
provided in class or through email. Relevant articles/ case studies will be circulated wherein there
will be group discussions and debates in class.
Method of Instruction:
1. Lecture
2. Class Discussions/ Debates
3. Case Studies
4. Videos
5. Articles/ Research Papers
Learning Outcomes:
 Students can calculate National Income and related problems .
 The students relate to the reasons behind the different growth rates of the different countries
and why some countries are rich and why some countries are poor.
 Students can understand the occurrence of the trends of business cycles and its importance for
the country
Course Outline
Unit Contents Hours

I Objectives of Macroeconomic policies, National Income 10
Accounting- concept of GDP, NNP, methods to calculate GDP, or
national income, shortcomings in calculation of GDP, practical
significance of measuring GDP.
II Money- Functions of money, Importance & significance of money, 10
Fisher’s and Cambridge’s quantity theory of money. Keynes
demand for money, Keynes liquidity preference, Liquidity trap,
Measures of money supply, Credit creation by banks.
[2016-17 FYBBA] Page 39

[2016-19] SCMS(P)
III Classical theory of Employment, assumptions, Says Law of Market, 30
wage price flexibility, full employment, Keynes criticism
Keynesian theory of Employment- aggregate demand function,
aggregate supply function, effective demand, concept of full
employment, equilibrium of the economy, equilibrium at less than
full employment level ,Consumption Function- Meaning, propensity
to consume, Psychological Law of consumption,Determinants of the
Consumption function, Importance of consumption function.
Investment function- Meaning, induced investment, Autonomous
investment, Marginal efficiency of capital
Concept of investment multiplier, leakages in the multiplier,
importance of multiplier
IV Business cycles-meaning, types and phases. 10
Inflation-meaning, causes, degrees, types- Demand pull, Cost push,
Interaction of demand & Cost push, Phillips Curve – Short run &
long run, Natural rate of unemployment, Supply Side economics.
Total 60
Books Recommended
1. Mankiw G. (2011) Macro Economics,6th Edition, Worth Publisher, New York.

2. R. Dornbusch, Fisher, Startz(2004) ,Macro Economics,9th Edition, Tata McGraw-Hill. New
Delhi.
3. D. M. Mithani (2010), Macro Economics, 1st Edition, Himalaya Publishing House , Pune.
4. H. L. Ahuja,(2005), Macro Economics-Theory and Policy –9th Edition ,S. Chand & Co. Ltd. ,
New Delhi.
5. Dr.Vasudha Garde and Dr. Sunayani Parchure (2006), Business Economics (Macro),1st
Edition, Narendra Prakashan, Pune.
6. G.S.Gupta (2008), Macro Economics -Theory and Applications,3ed Edition, Tata McGraw-
Hill, New Delhi.
[2016-17 FYBBA] Page 40

[2016-19] SCMS(P)
Course Name : Corporate Governance and Ethics
Course code : T2783
(UG/PG) : UG
Number of Credits : 2
Level : 3
Learning Objective(s)
1. To introduce students to the basic theoretical framework of corporate governance and various
ways it can be ensured.
2. To introduce and emphasize the basics of Business Ethics
Learning Out comes :
1. At the end of the course students will have a broad understanding of governance and ethics
related aspects within a corporate atmosphere.
Pedagogy:
7. Lecture
8. Case Study
9. Projects/Assignments
Pre-learning: Nil
S.no Topic Hours

1 Introduction: 4
a. Introduction to Governance
b. Governance of an enterprise
c. Models of corporate governance-western vs.
Indian
d. A case study on corporate governance
2 Theoretical Approaches: 3
a. Agency theory
b. Stewardship theory
c. Shareholder Vs Stakeholder theory
d. Dynamic Capability Approach
3 Practices of Corporate Governance: 5
a. Selection, compensation, succession, and
removal of Board of Directors, composition
and role of board
b. Auditors: roles and responsibilities
4 Overarching Institutions: 6
a. SEBI clause 49- Key points of governance
b. Corporate social responsibility
c. Business responsibility report
d. Whistle Blower Policy, Insider Trading
5 Business Ethics: 12
a. Theory and practice of ethics- -meaning,
rights and duties, justice and fairness, ethics
of care
b. Ethical and moral dilemmas-ways to resolve
c. Utilitarianism vs. universalism
d. Institutional framework in ethics-
[2016-17 FYBBA] Page 41
[2016-19] SCMS(P)
i. Intellectual property rights protection
ii. Consumer protections
iii. Environment protection
e. Welfare as a base for ethical practices:
stakeholder perspective
f. Social justice and corporate governance
g. Ethical practices in various functions:
marketing, human resources, operations, and
finance
Books Recommended
1. Harvard Business Review on Corporate Governance. (2000), Harvard Business School Press.
2. Adrian Davies. 1999. A Strategic Approach to Corporate Governance. Gower Publishing
Limited.
3. Anthony Williams. 2007. Corporate Governance: Who will Guard the Guardians? Jaico
Publishing House.
4. Darryl Reed and Sanjoy Mukherjee. 2004. Corporate Governance, economic Reforms, and
Development: The Indian Experience. Oxford University Press
5. N Gopalsamy. 1998. Corporate Governance: The New paradigm. Wheeler Publication.
6. Ram Charan. 2005. Boards that Deliver: Advancing Corporate Governance from Compliance
to Competitive Advantage”. Jossey-Bass.
7. SM Dewan, 2006. Corporate Governance in Public Sector Enterprises. Pearson Longman.
8. Vasudha Joshi. 2004. Corporate Governance: The Indian Scenario. Foundation Books Pvt.
Ltd.
9. Larcker, D. & Tayan, B. Corporate Governance Matters. Upper Saddle River, NJ: Pearson,
2011.
10. Baker, H.K. & Anderson, R., eds. Corporate Governance: A Synthesis of Theory, Research,
and Practice. Hoboken, NJ: Wiley & Sons, 2010.
11. Clarke, T. & Branson, D. The SAGE Handbook of Corporate Governance. Thousand Oaks,
CA: Sage, 2012.
12. Leblanc, Richard & Gillies, James, Inside the Boardroom: How Boards Really Work and the
Coming Revolution in Corporate Governance. Toronto: Wiley, 2005.
13. Monks, R.A.G. & Minow, N. Corporate Governance, 5th ed. Boston: Wiley & Sons, 2011.
14. Vinnicombe, A., et al., eds. Women on Corporate Boards of Directors: International Research
and Practice. Cheltenham, UK: Edward Elgar, 2008.
Additional Core Readings:

1. Oliver Williamson. 1985. The Economic Institutions of Capitalism. New York: Free Press.
2. Jan Sammeck. 2012. A New Institutional Economics Perspective on Industry Self-
Regulation. Springer Publication.
3. T. N. Satheesh Kumar, 2010. Corporate Governance. Oxford University Press.
4. Jayati Sarkar, Subrata Sarkar. 2012. Corporate Governance In India. SAGE Publications
India Pvt Ltd
5. Claude Ménard, Mary M. Shirley. 2008. Handbook of New Institutional Economics. Springer
Publication.
6. David Levi-Faur. 2012. The Oxford Handbook of Governance. Oxford university press.
7. Aris Soloman Jill Soloman. 2010. Corporate Governance And Accountability. Wiley India
Pvt. Ltd
8. Ghosh B.N. 2011. Business ethics & corporate governance. McGraw-Hill.
[2016-17 FYBBA] Page 42

[2016-19] SCMS(P)
9. Andrew Crane, Dirk Matten. 2010. Business Ethics: Managing Corporate Citizenship and
Sustainability in the Age of Globalization. Oxford University Press, USA
10. S. Rao Vallabhaneni. 2008. Corporate Management, Governance, and Ethics Best Practices.
John Wiley & Son.
11. Robert A. G. Monks, Nell Minow. 2011. Corporate Governance. Wiley publishers.
12. Jill Solomon. 2010. Corporate Governance and Accountability. Wiley publishers.
13. Wim Dubbink, Luc van Liedekerke, Henk van Luijk. 2011. European Business Ethics
Casebook: The Morality of Corporate Decision Making. Springer Publisher.
14. Norman E. Bowie, Meg Schnieder. 2011. Business Ethics For Dummies. Wiley publisher.
15. Antonio Tencati, Francesco Perrini. 2011. Business Ethics and Corporate Sustainability.
Edward Elgar Publishing ltd.
16. Alexander Brink. 2011. Corporate Governance and Business Ethics. Springer Publisher.
17. Marianne M. Jennings. 2012. Business Ethics: Case Studies and Selected Readings.
CENGAGE Learning publication.
18. SAGE Publications. 2012. SAGE Brief Guide to Business Ethics. Sage Publication.
Articles:
1. Aguilera, R.V. “Corporate governance and director accountability: An institutional

comparative perspective.” British Journal of Management, 16(s1), 2005: S39-S53.
2. Basel Committee on Banking Supervision, “Principles for Enhancing Corporate

Governance.” Bank for International Settlements Communications, October 2010.
3. Bonn, I., & Pettigrew, A. “Towards a dynamic theory of boards: An organisational life cycle
approach.” Journal of Management and Organization, 15(1), 2009: 2.
4. Carter, D. A., D’Souza, F., Simkins, Betty J. and Simpson, W. Gary, “The Gender and Ethnic
Diversity of US Boards and Board Committees and Firm Financial Performance.”
Corporate Governance: An International Review, 18(5), 2010, 396-441.
5. Dalton, D.R., & Dalton, C.M. In press. “Board of directors: A collision of theories and
collapsing applications,” in R. Fredrick and J. R. Boatright, eds., A Companion to business
ethics. Hoboken, NJ: Wiley.
6. Erakovic, L. & Overall, J. “Opening the ‘black box’: Challenging traditional governance
theorems.” Journal of Management and Organization, 16(2), 2010: 250.
List of Journals focused more in Governance
1. Decision Sciences. Decision Science Institute, Atlanta, USA.

2. Family Business Review. Sage Publication.
3. Industrial and Corporate Change. Oxford Journals.
4. International Journal of Corporate Governance. InderScience Publishers.
5. International journal of Disclosure and Governance. Palgrave Macmillan publication.
6. Journal of Business Ethics. Springer publication.
7. Journal of Corporate Governance: An International Review. Wiley publications.
8. Journal of Management & Governance. Springer Publication.
[2016-17 FYBBA] Page 43

[2016-19] SCMS(P)
Journal in Indian Context
Indian Journal of Corporate Governance. Published by Institute of public Enterprise, Hyderabad.
Video
1. Barbarian at the gate

2. The corporation
3. Corporate Governance Matters – Ira Millstein
4. Corporate Failures
1. Projects
2. Research paper review and presentation
Benchmark
1. Harvard University
http://archive.summer.harvard.edu/courses/syllabi/32881/mgmt_s_5018_2012.pdf
2. Georgia Tech University
http://ile.gatech.edu/files/Courses/Mgt4803_Corporate_Governance_spring2013.pdf
3. CIMA
http://www.cimaglobal.com/Documents/Student%20docs/cert-level/C05_guide_v3.pdf
4. LSE
http://www.lse.ac.uk/study/summerSchools/summerSchool/courseoutlines/law/LL135-
2013.docx
[2016-17 FYBBA] Page 44

[2016-19] SCMS(P)
Course Name: Human Resource Management

Course Code: T2264/020621204
(UG/PG):UG
Number of Credits:4
Level:3
1. To define the objectives, scope and functions of HRM
2. To differentiate between HRM and Personnel Management
3. To enumerate the qualities of HR managers
4. To list steps in the recruitment and selection process
5. To name and describe the main sources of internal and external sources of recruitment
6. To apply the knowledge of job analysis process
7. To assess the training needs
8. To distinguish between the evaluations of employee training programmes
9. To reconcile the pros and cons of using different performance appraisal tools
10. To explain and illustrate the problems to avoid in appraising performance
11. To describe the role of HRM in various Quality assurance techniques
Course outline
S.No. Topic Hours

Introduction 10
Importance for HRM
Evolution of HRM
1
Difference between Personnel Management and HRM
Role of HR manager
Duties and responsibilities of HR manager
Manpower Planning 12
Objectives
Estimating Manpower requirements
2
Recruitment and selection
Retention of manpower
Succession Planning
Job Analysis, Job evaluation & Job Design 12
Job Description
Job Specification
Job Evaluation
Meaning
3
Methods
Job Design
Job Enlargement
Job Enrichment
Job Rotation
Training and Development 12
Meaning and Objectives
4 Training Needs Analysis
Methods of Training
Training Evaluation
Performance Appraisal 08
5
Definition and Importance
[2016-17 FYBBA] Page 45
[2016-19] SCMS(P)
Methods of Performance Appraisal
Barriers to effective performance appraisal
Role of HRM in Quality assurance in organization
Introduction to Quality Circle
Kaizen
6 06
Total Quality Management (TQM)
Six Sigma
Just in Time (JIT)
Pedagogy:
1. Lectures
2. Caselet
3. Presentations
4. Role Play
Pre-learning:
Nil.
Books Recommended
1. Human Resource Management: Gary Dessler

2. Human Resource Management: Mirza and Saiyadin
3. Managing Human Resources : Arun Monappa
4. Human Resource Management : Anjali Ghanekar
5. Human Resource Management- Text and Cases: VSP Rao
6. A hand book of HRM practice- Michel Armstrong
7. Human Resource Management- Ivanceivich, John M., Tata McGraw Hill, New Delhi.
8. Managing Human Resources- Gomez. Megia, Luis, David Balkin, and RobertyCardy,
Pearson Education.
9. Human Resource Management: Mathi, Robert, and John Jackson, Thomson Learning Inc.
10. Human Resource Management: Shell, Scott and George Bohlander, Thomson Learning Inc.
1. Written Test
2. Presentations
3. Projects/Assignments
[2016-17 FYBBA] Page 46

[2016-19] SCMS(P)
Course Name: Business Statistics
Course Code: T2205/020621205
(UG/PG): UG
Level: 3
1. To enable a student to present data in graphical and tabular form

2. To enable a student to summarize data sets using different statistical measures
3. To enable a student to analyze data using statistical concepts and tools
4. To enable a student to use Microsoft Excel for statistical applications
Pedagogy:
1. Classroom lectures
2. laboratory sessions
[2016-17 FYBBA] Page 47

[2016-19] SCMS(P)
Sr. No. Topic Hours
Introduction to Business statistics:
Types of data: Primary and Secondary data, Methods of collecting
primary data, Sources of secondary data, Data classification, Frequency
1 distributions-Discrete and Continuous frequency distributions, Data 6
Representation- Tabular and Graphical Representations, Line diagram,
Bar diagram, Histogram, Ogive Curve, Pie Chart, Lorenz Curve. Use of
Excel in graphical representation of data
Descriptive Statistics (Central tendency, Dispersion, Correlation)
Measures of central tendency - Mean, Median, Mode, Harmonic Mean,
Geometric Mean
Partition values - Quartiles, Deciles, Percentiles
2 Measures of dispersion - Range, Mean Deviation, Standard Deviation, 8
Quartile Deviation, Coefficient of Variation, Skewness and Kurtosis
Scatter diagram, Karl Pearson’s coefficient of correlation, Spearman’s
Rank coefficient of correlation, Use of Excel in drawing scatter
diagram and calculating coefficient of correlation
Use of Excel in calculating the above statistical measures
Regression: Regression coefficients, Linear Regression equations of X
3 on Y and Y on X, Use of Excel in calculating slope and intercept of 8
linear regression equation
Introduction to Probability theory
Random experiment, types of events, definition of probability, addition
theorem, multiplication theorem, problems based on permutations and
4 combinations, independent and dependent events. 6
Random variable, probability distribution of a discrete random variable,
probability distribution of a continuous random variable, mathematical
expectation and variance
Probability Distributions
Binomial distribution, mean and variance of Binomial distribution,
Poisson distribution, mean and variance of Poisson distribution.
5 8
Normal distribution, equation of normal probability curve, standard
normal distribution, area under standard normal probability curve,
importance of normal distribution
Sampling and Sampling Distributions
6 Need for sampling, Different techniques of Sampling, Sampling 8
distribution, Standard error of an estimator
7 Estimation-Point and Interval estimation 8
Hypothesis Testing-parametric tests
Null Hypothesis, Alternative Hypothesis, types of errors in testing of
8 8
hypothesis, level of significance, critical region, procedure for testing
of hypothesis, different tests and their application
Books Recommended
o Statistics for Management: T N Srivastava and Shailaja Rao
o Statistical Tools for Managers using MS Excel: D.P. Apte
o Fundamentals of Statistics, Gupta S.C. (2004), Himalaya Publishing House, Mumbai.
Suggested Evaluation Methods: Written tests & Excel evaluation
[2016-17 FYBBA] Page 48

[2016-19] SCMS(P)
Course Name: Fundamentals of Marketing

Course Code: T2465/020621206
Level - Level 3
1. The objective of this paper is to identify the basic concepts of marketing.
2. To give the students an understanding of the marketing elements and marketing process.
Pedagogy:
 Case Studies.
 Industry / Field Visits.
 Assignments.
 Projects.
 Workshops.
Pre-learning:
None.
Course Outline
S.No Topic Hours
1 Introduction 2
Nature, Scope and Importance of Marketing
Basic Concepts of Marketing and Marketing Environment
2 Types of Marketing 4
Features & importance of Tele Marketing, E-Marketing, Service
Marketing, Rural Marketing
Suggestions for Improvement of Rural Marketing
3 Analyzing Consumer Markets; Cultural, Social, Personal factors; 8
Psychological processes: Motivation, Perception, Learning and
Memory; Five Stage Buying Decision Process Model; decision making
based on level of involvement and brand differentiation; Methods of
profiling buying decision process
Analyzing Business Markets; Organisational buying, business buying
process, stages in buying process, B to B customer relations
4 Market Segmentation & Marketing Research 8
Meaning and Different Ways to Segmentation

Essential of Effective Market Segmentation
Difference between Differential Marketing & Concentrated Marketing
Meaning & Scope of Marketing Research Procedure
Types & Techniques of Marketing Research.
[2016-17 FYBBA] Page 49

[2016-19] SCMS(P)
5 Product decisions: 6
Product Lifecycle and Product Mix
Product Development
Product Strategy
Product Innovation and Diffusion
6 Price 5
Meaning, Importance and Objective
Factors Affecting Pricing, Pricing Policies
7 Place 8
Marketing Channels: Retailing, Wholesaling, Warehousing and Physical
Distribution.
Conceptual Introduction to Supply Chain Management & Customer
Relationship Marketing
8 Promotion Mix 8
Personal Selling, Advertising, Sales Promotion, (push versus pull
strategy)
Publicity and Direct marketing
Recent Trends in Promotion and Advertising
9 Introduction to IMC. 4
10 Sales Management 4
Recruiting, training, compensating, motivating, compensating sales
force
Structuring sales force
11 Contemporary trends in marketing 3
Books Recommended
1. Kotler / Koshy / Keller / Jha [ 2009 ] – Marketing Management – A South Asian Perspective,
13th Ed. – Pearson Education ( Reference Book)
2. Kotler Philip, Marketing Management Analysis, Planning, Implementation and Control, Prentice
Hall, New Delhi (2008)
3. Kotler Philip / Armstrong Gray [ 2006 ] – Principles of Marketing - 11th Ed. – Pearson
Education .
4. CZINKOTA/Kotabe/Mercer [1997] – Marketing management Blackwell Busines.
5. Boyd/Walker/Larreche [1995] – Marketing management -2nd Ed.- Irwin Pub.
6. Etzel/Walker/Stanton [2004] – Marketing – 13th Ed.-TMH
7. Fundamentals of Marketing (Mc Graw Hill) , Stanton William J
8. Marketing Management: Planning, implementation and Control, Ramaswamy V.S. and
Namakumari S
9. Gary Armstrong, Michael Harker, Philip Kotler and Ross Brennan, Marketing: An
Introduction, Financial Times Prentice Hall (2009)
10. Greg W. Marshall, Mark Johnson, Marketing Management, McGraw-Hill Higher Education
(2009)
[2016-17 FYBBA] Page 50

[2016-19] SCMS(P)
11. Majumdar, Ramanuj, Product Management in India, Prentice Hall, New Delhi (2009)
12. P. K. Saxena, Principles of management: A Modern Approach, Global India
Publications(2009)
13. Philip Kotler and Kevin Keller, Marketing Management, Pearson Education, 14th
Edition(2012)
14. Ramaswamy, V.S. and Namakumari S.,Marketing Management, Macmillan India, New
Delhi(2010)
15. Srinivasan, R, Case Studies in Marketing : The Indian Context, Prentice Hall, New Delhi, 4th
Ed. (2008)
16. V. S. Bagad, Principles of Management, Technical Publications (2009)

 Group project/ Industry project.
[2016-17 FYBBA] Page 51

[2016-19] SCMS(P)
Course Name: Core Environmental Studies
Course Code: T2484/020621207
(UG/PG): UG
Level: 02
1. This course will reinforce and expand on student knowledge of both physical and life science
by applying them to environmental concepts.
2. It will provide another option for students interested in studying science.
3. It also helps to create environmental awareness among the students by protecting and
conserving the environment.
4. This can make a student a globally responsible citizen.
Pedagogy:
1. Class room teaching
2. PPT presentations , Documentaries and Videos
3. Field Visit and study of local issues.
Pre-learning:
12th with Environment Science as one of the subject
[2016-17 FYBBA] Page 52

[2016-19] SCMS(P)
S.No. Topic Hours

The Multidisciplinary Nature of Environmental Studies
Definition, scope and importance
Need for public awareness
Natural Resources
Renewable and non-renewable resources
Natural Resources and associated problems
Forest Resources: Use and over-exploitation, deforestation, case
studies, Timber extraction, mining, dams and their effects on forests
and tribal people.
Water resources: Use and over utilization of surface and ground water,
floods, drought, conflicts over water, dams- benefits and problems.
1 Mineral resources: Use and exploitation, environmental effects of 15
extracting and using mineral resources, case studies.
Food resources: World food problems, changes caused by agriculture
and overgrazing, effects of modern agriculture, fertilizer-pesticide
problems, water logging, salinity, case studies.
Energy resources: Growing energy needs, renewable and non-
renewable energy sources, use of alternate energy sources, case studies.
Land resources: Land as a resource, land degradation, man induced
landslides, soil erosion and desertification
Role of an individual in conservation of natural resources
Equitable use of resources for sustainable lifestyles
Ecosystems
Concept of an ecosystem
Structure and function of an eco-system
Producers, consumers and de-composers
Energy flow in the ecosystem
Ecological succession
Food chains, food webs, and ecological pyramids
Introduction, types, characteristic features, structure and function of the
following ecosystem:-
Forest ecosystem
Grassland ecosystem
Desert ecosystem
Aquatic ecosystem (Ponds, streams, lakes, rivers, oceans, estuaries)
2 15
Bio-diversity and its conservation
Introduction – Genetic, species and eco-system diversity
Biographical classification of India
Value of biodiversity: consumptive use, productive use, social, ethical,
aesthetic and option values.
Bio-diversity at global, national and local levels
India as a mega-diversity nation
Hot-spots of bio-diversity
Threats to bio-diversity: Habitat loss, poaching of wildlife, man-
wildlife conflicts.
Endangered and endemic species of India
Conservation of bio-diversity: In situ and Ex-situ conservation of bio-
diversity.
[2016-17 FYBBA] Page 53
[2016-19] SCMS(P)
Environmental Pollution
Définition, Causes, effects and control measures of: -
Air Pollution, Water Pollution, Soil Pollution, Marine Pollution,
Noise Pollution
Thermal Pollution
Nuclear Hazards
Solid Waste Management: Causes, effects and control measures of
urban and industrial wastes.
Role of an individual in preventive of pollution
Pollution case studies
Disaster management: Floods, earthquake, cyclone and landslides
Social Issues and the Environment
From unsustainable to sustainable development
Urban problems related to energy
Water conservation, rain water harvesting, watershed management
3 Resettlement and rehabilitation of people, its problems and concerns – 15
Case studies
Environmental Ethics: Issues and possible solutions
Climate change, global warming, acid rain, ozone layer depletion
Nuclear accidents and holocaust
Case Studies
Wasteland reclamation
Consumerism and waste products
Environment Protection Act
Air (Prevention & Control of Pollution) Act
Water (Prevention & Control of Pollution) Act
Wildlife Protection Act
Forest Conservation Act
Issues involved in enforcement of environmental legislation
Public awareness
Human Population and the Environment
Population growth, variation among Nations
Population explosion – Family Welfare program
Environment and human health
Human Rights
Value Education
HIV/AIDS
Women & Child Welfare
4 15
Role of Information Technology in Environment and Human health
Case Studies
Field Work
Visit to a local area to document environmental assets-
river/forest/grassland/hill/mountain
Visit to a local polluted site – Urban/Rural/Industrial/Agricultural
Study of common plants, insects, birds
Study of simple eco-systems – ponds, river, hill slopes, etc
[2016-17 FYBBA] Page 54

[2016-19] SCMS(P)
Books Recommended
1. Perspectives in Environmental Studies by Kaushik and Kaushik (2011) New Age

International, Publications, New Delhi
2. A Text Book of Environmental Science by Arwin Kumar (2010) APH Publishing

Corporation, New Delhi
3. Environmental Studies Basic Concepts by V K Ahuwalia (2013) Published by TERI (The

Energy & Resources Institute) Darbari Seth Block Habitate Place Lodhi Road, New Delhi- 11
0003, India.
Students are also requested to refer and go through following Monthly and Fortnightly
Terra Green by TERI, National Geographic, Down to Earth by Centre for Science and
Environment.
Class Test, Study Tour, Report Writing, Viva & Presentation.
[2016-17 FYBBA] Page 55

[2016-19] SCMS(P)
CODE OF CONDUCT
Symbiosis International University – Refer Annexure 1
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE
This code of conduct is drawn in line with Symbiosis International University guidelines and the
students are required to comply with it in letter and spirit.
1) Dress Code
As per the guidelines of Symbiosis International University the student dress should befit the
institute that they represent and reflect the stature and the class of Symbiosis. They shall not be
permitted to wear revealing clothes. The appearance of the students at all times on campus
should be neat and tidy with well-kept hair.
The following will be the dress code to be followed by the students:
 Monday and Tuesday: Uniform prescribed by the Centre
 Wednesday and Thursday: Formals
Formals for this purpose include;

For Boys- Open collar Shirts, Formal trousers, leather belt and Black Leather shoes.
For Girls - Formal shirts, Formal trousers, Knee length formal skirts and Leather shoes and
Salwar Kameez or Churidar Kurta.
 Friday and Saturday : Casuals.
Casuals for this purpose mean;
For Boys- T-Shirts or Kurta with full jeans. (Low waist jeans are not allowed)
For Girls -T-Shirts or Kurti with full jeans. (Low waist jeans are not allowed),
SalwarKameez, Churidar kurta.
For boys and girls Torn /Patched jeans are not permitted.
Note: Students have to be in Uniform for Guest lectures, Workshops, Industry visits and
Examination (Internal and External), Presentations and any other Formal functions.
Students not adhering to the above dress code willnot be allowed to attend classes& will forfeit the
attendance for the classes missed.
[2016-17 FYBBA] Page 56

[2016-19] SCMS(P)
For repeated violations after 3 warnings, students will be suspended from attending classes for 3
days and the parents will be informed regarding the same.
2) Attendance
Every student must have actually attended minimum 75% of the total number of lectures conducted
in the class by the faculty. The student will not be eligible to appear for the examination if he/she
fails to put in the required attendance.
The concession in attendance is meant to take care of medical leave and leave on personal grounds
including the demise of immediate family.
No attendance will be granted for any illnesses. However in extreme cases, the expert opinion of
Symbiosis Centre of Health Care and the Director’s discretion will prevail
Leave on medical grounds
a) The student must report about the sickness to the institute and Medical Officer on
telephone/Mail.
b) For leave up to 3 days: If the person takes treatment from a private doctor, then he/she has to
submit the leave application with medical certificate to SCMS-PUNE may at the discretion of
the Head accept it or require the student to have it authenticated from SCHC.
c) For Local students: In case the medical leave is likely to extend for a period of more than
three days, then it is mandatory for the students to be present in person or to inform on
telephone to SCHC as the case may be about the sickness. Sanction of leave for more than
three days will have to be obtained before the fourth day itself and not at the time when the
student comes back to college. Continuation of sick leave beyond three days will have to be
notified to SCHC.
d) For outstation students: In case the student is admitted to a hospital or has fallen sick during
his visit home or is so incapacitated, it is obligatory for him/her to send a medical certificate
issued by the doctor treating him/her and giving details of his/her medical condition by fax.
This may be addressed to the medical officer; SCHC (Fax 020-25678680) indicating the
possibility of medical leave extending beyond three days.
e) Please note that except in the case hospitalization authenticated by SCHC, absence on
medical grounds beyond 25% shall not be condoned i.e. the student is still required to have
75% attendance.
[2016-17 FYBBA] Page 57

[2016-19] SCMS(P)
f) In case of hospitalization duly authenticated by SCHC, absence beyond 25% may be
condoned as per the advice of the doctors at SCHC and at the discretion of the Head.
However, for no reason including hospitalization will the student be permitted to appear for
the semester end examinations, if his/her attendance has fallen below 50% for the semester.
g) No back dated medical leave will be granted to the students on any ground whatsoever.
h) On no account will students be allowed to remain absent for any mid-semester, term-end
examination conducted by the institute or continuous assessment conducted by faculty in
class. The student will be entirely responsible for such absence. This may be detrimental to
the overall performance and results of the student.
i) No student should leave the station without the prior permission (written) of the concerned
authority. Students will also have to take prior permission to remain absent from any activity
of SCMS-PUNE.
j) The students should be punctual in attendance and must be in his/her seat at the
commencement of lectures.
Note: The total number of lectures missed on the grounds mentioned above should not in any case
exceed 25%. Grant of permission does not mean that the absence has been condoned for the purposes
of computing attendance. However, cases under hospitalization may be exceptions.
Leave Travel Concession
Since Railway rules prescribe that travel concession will be allowed only for designated vacations,
such concession forms will not be made available for travel in between vacations whatever be the
reason.
Absence from the Guest lecture, Workshops and Seminar
Attendance for Guest lectures, Workshops and Seminars is compulsory.
a) Students are required to strictly observe the uniform code prescribed and wearing the Identity
cards is compulsory.
b) Students should be punctual in attendance and must be in his/her seat at the commencement
of seminars and workshops.
c) Students are expected to maintain the decorum in the institution and interact meaningfully
with the faculty.
3) Identity Card
Purpose: Symbiosis International University urges students to understand the spirit of wearing of
identity cards and to comply with this rule as it is;
i) A symbol of belonging to a premier institution.
[2016-17 FYBBA] Page 58

[2016-19] SCMS(P)
ii) A means of identification in the event of accidents, medical and other emergencies.
a) Every student of the programme must have an identity card. He/She should always wear it on
person while on campus and should produce it whenever called upon to do so by the
concerned authorities.
b) At the beginning of the year, each and every student of the college should take his/her
Identity Card and Library Card for Home Lending, from the Library. This will be available
two days after he/she produces his/her Identity Card size photographs along with Admission
Receipt and the correctly filled in prescribed form available in the Library.
c) A student is required to collect his/her I- Card within 15 days from the date of admission.
d) The loss of library card and I-card should be reported immediately to the coordinator with an
application.The librarian must also be given the copy of the same and Rs.500/- will be
charged for duplicate library card and Rs. 500/- for duplicate I-card (including tag and
holder).
e) At the time of issuing a book, the Identity Card must be presented along with the Library
card. Without I- Card the reader may be refused the use of the Home Lending facility.
f) Every student entering the Library must present his/her own Identity Card as well as Library
card, otherwise the use of the Library will be denied.
4) Discipline
Any act of indiscipline/insubordination or misbehavior by any student will attract severe penalties /
punishment.
a) Use of mobile phones in the academic block of the institute is strictly prohibited. Violation of
the rule will result in confiscation of the SIM card.
b) Loud/impolite talk/use of unparliamentary language which offends the listener would be dealt
with seriously.
c) Damage to institute & campus property due to negligence/lack of care would attract
punishment and compensation for loss caused.
d) Instigating or abetting collective insubordination will be viewed very seriously.
e) No society or association of the students will be started without written permission of the
concerned authority.
f) No person shall be invited to address or entertain the students of the college, without the
previous written permission of authorities.
g) Consumption or possession of alcohol / drugs and being under their influence while on
campus or at functions is prohibited.
h) Theft, gambling, sexual harassment, physical fights / bouts with each other,
[2016-17 FYBBA] Page 59

[2016-19] SCMS(P)
smoking on Symbiosis campus, indecent behavior in public places will be dealt with severely
by the Head of the institute. Any other offence not included in this list will be dealt with on a
case to case basis by the Head
i) Ragging: - Anyone found indulging in ragging in any form within or outside the campus,
shall be instantly expelled from the Symbiosis International University.
(Provisions of The Maharashtra Prohibition of Ragging Act, 1999.
a. Ragging within or outside any educational institute is prohibited.
b. Penalty ragging : Whoever directly or indirectly commits, participates in, abets or

propagates ragging within or outside any educational institution shall, on conviction,
be punished with imprisonment for a term which may extend to two years and shall
also pay fine of thousand rupees.
c. Dismissal of student: Any student convicted of an offence under penalty for ragging
shall be dismissed from the educational institution and such other educational
institution for a period of five years from the date of order of such dismissal.)
Anti Ragging Committee and squad has been constituted and all Anti ragging
measures have been taken as per UGC norms.
Helpline Number: 9552525725

Admin Officer, SCMS, Pune: 7798830697
j) Eatables are not permitted in classrooms, computer lab, A/V studio, library and office area.
k) Use of net connectivity for non-academic purpose is not permitted during institute hours.
l) Littering in the campus will attract either monetary or non-monetary punishment.
m) The behavior of the students at all times, within or outside the campus must be above board
and must reflect a sense of responsibility.
n) The admission of a student who had been admitted to the programme / institute based on any
form of misrepresentation of facts, will be cancelled as soon as such misrepresentation
comes to surface no matter at what stage of the programme he / she is studying in. Further, he
/ she will forfeit the tuition fees paid for the programme.
o) Any student misbehaving in class and behaving arrogantly towards the faculty & staff or
fellow students will be severely punished. The nature of punishment will depend upon the
severity of the offence and will be decided by the Director on a ‘case-to-case’ basis.
p) Students are allowed to use the lift that is designated for them and shall not use the lift meant
for the Faculty and VIP’s who visit the campus.
5) Communication to students
[2016-17 FYBBA] Page 60

[2016-19] SCMS(P)
a) Any changes affecting the students or class schedule will be communicated to the students
via the Notice Boards or other modes of communication. It is important that the students keep
themselves abreast of any changes of timetable details and other announcements.
b) It is the responsibility of students to update themselves with these communications made

from time to time, irrespective of whether they are attending or not attending sessions.
6) Grievance Cell
Constitution of Grievance Committee:
The committee shall comprise
i) Director/ Deputy Director.
ii) Senior Faculty nominated by the Director.
iii) One member of the teaching faculty who will necessarily be a female member.
iv) Registrar / Admin Officer/OS. ( convener of the meetings )
Procedure:
a) The aggrieved student would submit in writing his /her grievance to the Registrar / Admin
Officeer / Office Superintendent.
b) The Registrar / Admin Officer /Office Superintendent would convene a meeting of members
within ten days of receiving the complaint.
c) Where the Director is not a member of the committee, the report of the committee must be
submitted to him / her within 5 working days of the meeting.
d) The decision taken would be communicated to the student within 3 further working days.
e) Further the student can appeal to the University Grievance Committee (appellate authorities)
within 5 working days.
7) Appeals and Redressal
Every aggrieved student has a right to appeal. Such appeals will be made in writing to the Vice
Chancellor.
8) Examination
a) Students are required to strictly observe the dress code prescribed and carrying Identity cards
is compulsory. Students will be sent back if this is not adhered to.
b) Students are expected to carry Hall tickets during examination. In case of loss of Hall Ticket
duplicate will be issued on payment of Rs. 300.
[2016-17 FYBBA] Page 61

[2016-19] SCMS(P)
c) Students are required to carry the required stationary for writing examination.
d) Mobile phone and Electronic Smart Watch not permitted in the examination hall.
e) Students should not resort to any unfair practices. Symbiosis International University views
unfair practices during examination very seriously.
f) All the students shall comply with the examination rules as prescribed by the Symbiosis
International University which shall be notified from time to time.
9) Library rules
The following persons will be eligible for making use of the college library.
a) Students of Symbiosis Center for Management Studies – SCMS-Pune
b) All members of the Teaching staff and Non-teaching staff of the Symbiosis Institutions.
c) Members of Symbiosis Society.
d) Others: - (Only in exceptional cases) The Head and the Librarian may in their personal
discretion allow some other persons to use the Library.
Home Lending Facility

a) Home Lending Facility is available to the members of the Teaching and Non Teaching
staff and students.
b) The Library Book must be returned on or before the last date stamped on the Due Date
slip, pasted on the first page of the book.
c) On failure of returning books on due dates a fine of Rs.5/- per day will be charged. A fine
of Rs.50/- per day will be charged in case of reference material issued for reading is taken
away by the student.
d) Students should use their own library card, and I-Card. The students should not lend their
library card, and I-Card to others. If they do they will have to suffer the losses incurred in
process of loss, damage, fine etc.
e) Reference Books of biographical/ philosophical general nature can be issued to the

student for a week on request
General Rules
a) The Library Attendants at the entrance and the counter are authorized to examine everything
that passes into or out of the library.
b) Students are required to present their own Identity Card and are advised not to keep any
personal items in their Identity Card.
[2016-17 FYBBA] Page 62

[2016-19] SCMS(P)
c) Readers are responsible for any damage caused to the reading materials or any other property
of the Library, and shall be required to replace such books/property as has been damaged or
injured or be required to pay the full value there of as determined by the Library Authorities.
d) Smoking, spitting, eating, loud conversation and similar objectionable practices are forbidden
in or near about the Library or anywhere else within the campus.
e) CD’s or any other accompanying material available with books may be viewed/ used only in
the library.
f) Readers shall not write or mark (by underlining, putting brackets, etc.) on the reading
materials or the Library, property or furniture of the library are to be handled with utmost
care.
Readers’ suggestions
Readers’ suggestions will be appreciated and welcome. Readers desirous of proposing any
title or others types of additions to the materials of library may do so by filling the details of
the “Books Suggestion Form” available with the Librarian.
Note: For the smooth functioning of the Library and for the collective convenience the
Head/Librarian holds the power to suspend the use of the Library to the readers who are found
negligent regarding any of these rules or who fail to cooperate with the Library staff.
Important notices and information regarding the library as well as changes, if any, will be notified
from time to time on the Library Notice Boards.
10) Computer Lab
a) Net connectivity in the computer lab for e-mailing, chatting, browsing or downloading for
personal use during working hours will be considered as misconduct and punitive measures
including monetary or other penalty will be invoked if found guilty.
b) The computer lab has extremely delicate equipments and is a restricted area where entry is
granted with permission from the authorities.
c) Students need to remove footwear before entering the lab and handle the equipment with
caution.
d) Any damage caused due to negligent or unprofessional behavior will result in punitive action
as decided by the institute.
e) All students should produce their identity cards during practical.
f) The students without identity cards will not be allowed to enter the lab.
g) The students coming for the practical 10 minutes later than their batch time will not be
allowed to enter the lab.
h) The students who wish to do extra practical should take prior permission of the lab faculty.
[2016-17 FYBBA] Page 63

[2016-19] SCMS(P)
i) The students are not allowed to move, attach, detach the hardware equipment (printer, cable,
monitor, mouse, etc) or carry any belongings of the lab outside it.
j) The students should use their own login IDs only.
k) The students are not allowed to do any personal work besides their regular practical.
l) The students should maintain silence in the lab. They should not roam around in the lab.
m) The students should keep their mobiles switched off during practical sessions.
n) They are not allowed to use walkman/ ipod during the sessions.
o) Caps, chewing gums, etc. are not allowed in the lab.
11) Rules Towards Co-curricular Activities

a) It is mandatory for the students to be a part of at least one club during their tenure in the
college.
b) Students should take active part in game, debates, dramatics and such other co-curricular
activities, as they are absolutely essential for the development of the student.
c) Any student allowed to represent the institute in any activity will not do anything, which will
affect the prestige and reputation of the institute. Any student found doing so will be
punished severely and decision given by the Head will be binding and no justification to any
effect will be entertained.
d) Any advance taken by a student towards any activity of the college should be settled with the
accounts assistant/faculty- in -charge within four days from the completion of the activities.
To substantiate the expenses proper receipts must support the statement.
e) Students will not be granted attendance for practice sessions.
Important Rules:
a) The students are bound by all the rules and regulations made by the institute from time to
time. Any matter not expressly provided for in these rules shall rest at the absolute discretion
of the concerned authority, which also reserves the right of modifying these rules as and
when felt necessary.
b) All disputes pertaining to sale of prospectus, conduct of examinations and admission to the
centre/institute are subject to the jurisdiction of Pune, Maharashtra only.
[2016-17 FYBBA] Page 64

Symbiosis BBA Syllabus (2016-19)

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Symbiosis BBA Syllabus (2016-19)

Uploaded by

Copyright:

Available Formats

Symbiosis International University

Symbiosis Centre for Management Studies

[2016-17 FYBBA] Page 2

SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, PUNE

Objectives of the Centre

 To make education accessible to students across borders of religion, geography, caste or

 To provide an environment that facilitates all-round development of the student personality.

 To contribute to the creation of knowledge by encouraging faculty to engage in research.

[2016-17 FYBBA] Page 3

Date Day On account of

06 July 2016 Wednesday Ramzan-Id

15 August 2016 Monday Independence Day

18 August 2016 Thursday Raksha Bandhan

05 September 2016 Monday Ganesh Chaturthi

15 September 2016 Thursday Anant Chaturdashi

11 October 2016 Tuesday Dussera

[2016-17 FYBBA] Page 4

Date Examination Schedule

Monday-Saturday August 1 – 6, 2016 TY & SY Health Check up

[2016-17 FYBBA] Page 5

Monday November 14, 2016 Commencement of Semester II

[2016-17 FYBBA] Page 6

SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE

1. OBJECTIVE The objective of imparting instructions for this programme is to

2. DURATION Three Years Full Time

3. INTAKE 240 Students

4. RESERVATION I. Within the sanctioned intake:

a) Scheduled Castes -15%

5. ELIGIBILITY Passed Std. XII or equivalent course of any recognized

8. PROGRAM PATTERN Semester Pattern – 6 Semesters

9. COURSES & As per Annexure A

[2016-17 FYBBA] Page 7

[2016-17 FYBBA] Page 8

[2016-17 FYBBA] Page 9

Stream Wise Compulsory Specialization Courses

[2016-17 FYBBA] Page 11

[2016-17 FYBBA] Page 12

[2016-17 FYBBA] Page 14

Semester Internal Credits External Credits Total Credits Total Marks

*Integrated Disaster Management is mandatory for the award of degree.

[2016-17 FYBBA] Page 16

[2016-17 FYBBA] Page 17

[2016-17 FYBBA] Page 18

Course Name: Introduction to Business Studies

Course Code: T2233/020621101

At the end of this course, students will be able to:

 Theory teaching through interactive classes, Presentations etc.

Course Outline (PTO)

[2016-17 FYBBA] Page 19

S.No. Topic Hours

[2016-17 FYBBA] Page 20

1. A new Course in Organization of Commerce – Sheth Publications – A. N. Rangaparia and

Suggested Evaluation Methods:

Course Title: Business Accounting

Course Code: T2111/020621102

S.No. Topic Hours

Trial Balance and Final Accounts of a sole trading business:

[2016-17 FYBBA] Page 23

Course Code: T6156/020621103

Unit Contents Hours

[2016-17 FYBBA] Page 24

1. The students will be able to learn the basics of Micro Economics.

1. Koutsoyiannis, A. (1979), Modern Microeconomics, 2nd edition Macmillan Press, London.

[2016-17 FYBBA] Page 25