L&T - We Make the Things that Make India Proud LG - Digitally Yours Sify - Making the Internet work

for you Voltas - ACs with IQ Alcatel - Architect of an Internat World Cathy Pacific Airlines - The Heart of Asia MS Office 97 - Work Less, Do More Hyundai - Drive Your Way Canon - Delighting You Always Philips - Sense & Simplicity The Economic Times - The Power of Knowledge Cell One - The One for Everyone Cantabill - International Clothing Business World - Play the Game Dolphin - The Affordable Network Service SBI - With You all the Way Amway - Better Ideas-Better Life Omega - The Sign of Excellance Jaguar - Dont Dream it, Drive it Honda - The Power of Dreams MTNL - Transparency makes us Different SOTC - You Look the World, We Look After You ABN AMRO - Making More Possible Business Today - For managing Tomarrow Nokia - Connecting People Wipro - Applying Thought Air France - Making the Sky the best place on Earth Air Lufthansa - There's no Better Way to Fly Toyota - Touch the Perfection Jet Airways - The Joy of Flying ITC - Enduring Value IFFCO TOKIO - The Life You Desire Microsoft - Your Potential, Your Passion Epson - Exceed Your Vision Park Avenue - Play the Lead British Airways - The World is Waiting DIGJAM - Dressing the World Chevrolet - For a Special Journey called Life CNN - Be the First to Know MICO-BOSCH - The Power of We Sun Microsystem - The Network is the Computer

TATA Indicom - Business Without Limits Amkette - When Reliability Matters Dell - Easy to Buy, Easy to Own Motorola - Intelligence Everywhere ICICI Bank - KV kamath - Hum Hai Na Compaq - Ban jaaye baat Hyundai Santro - The complete family car IBM ThinkPad----- " I think, therefore IBM"---Adidas ------ " Forever Sport"----American Express ---- "Don't leave home without it" Birla Mutual Fund ----- "The name inspires Trust" ----kingfisher - vijay mallaya - king of good times TCS --- S ramadorai --- Beyond the obvious Wipro---Azim Premji-----Applying thought Infosys---Nandan M. Nilekani-----Driven by intellect,powered by values 1. FORD Built for the Road Ahead 2. GM Only GM. 3. DAIMLER CHRYSLER The Future of Automobile 4. BMW The Ultimate Driving Machine 5. AUDI Vorsprung Durch Technik 6. TOYOTA - Touch The Perfection 7. HYUNDAI - Drive Your Way 9. HONDA - The Power of Dreams 10. SKODA Obsessed with Quality since 1897. 11. VOLKSWAGEN - Drivers wanted 12. FIAT - Driven by Passion. FIAT 13. JAGUAR - Born to Perform 14. LEXUS The Pursuit of Perfection 15. TATA MOTORS Even More Car per Car 1. Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion 2. Windows XP - Do More with Less 3. HP - Invent ; Everything is Possible 4. Computer Associates - The software that powers the E Business 5. CSC - Experience. Results. 6. Accenture - High Performance. Delivered 7. IBM - ON DEMAND 8. LENOVO - We are building a new technology company. 9. Apple Macintosh - Think Different. 10. TCS - Beyond the Obvious

11. Infosys - Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability 12. WIPRO - Applying Thought 13. EMC - Where Information Lives. 14. Adobe - Simplicity at work. Better by adobe. 15. Have You Met Life Today - Metropolitan Life Insurance Company or Metlife. 2. The Power on your side - Allianz Group 3. Growing and Protecting your wealth - Prudential Insurance Company 4.We know Money - AIG or American International Group Insurance Company 5.Trust thy name is ------- (The fill in the blank itself is the name of the organization) - LIC 6. Be Life Confident - AXA UK 7. You are in good hands - Allstate Insurance Company 8. Your Partner for life - Max NewYork Life Insurance 9. Positively Different. - Standard Insurance Company Limited. 2. Macromedia - What the web can be. 3. 1. India's International Bank -- Bank of Baroda 2. Good People to Bank with -- Union Bank of India 3. Higher Standards -- Bank of America 4. You and Us -- UBS 5. The Citi Never Sleeps -- CITIGROUP or CITIBANK 6. Where Vision Gets Built -- Lehman Brothers 7. The World's Local Bank -- HSBC 8. A Passion to Perform -- Deutsche Bank 9. Making More Possible -- ABN AMRO Bank 4. 1. The Magazine of the Corporate World - BUSINESS INDIA 2. For Managing Tomorrow - BUSINESS TODAY 3. Intelligent Computing - CHIP 4. Your Technology Navigator - DIGIT 5. Play the Game - BUSINESS WORLD 6. Journalism of Courage - The Indian EXPRESS 7. The Power of Knowledge - THE ECONOMIC TIMES 8. The Name India trusts for News - HINDUSTAN TIMES 9. Read a Bestseller everyday - THE DAILY TELEGRAPH 5. MRF - Tyres with Muscle CEAT - Born Tough EBAY - The World's Online Market Place AMAZON.COM - Earth's Biggest BookStore TIMESJOBS.COM - If you have a reason, we have the job BLOGGER.COM - Push Button Publishing Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion Windows XP - Do More with Less HP-Invent - Everything is Possible

Accenture - High Performance. Delivered IBM - ON DEMAND LENOVO - We are building a new technology company. Apple Macintosh - Think Different. TCS - Beyond the Obvious Infosys - Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability WIPRO - Applying Thought Adobe - Simplicity at work. Better by adobe. Macromedia - What the web can be. FORD Built for the Road Ahead GM Only GM. BMW The Ultimate Driving Machine TOYOTA - Touch The Perfection HYUNDAI - Drive Your Way HONDA - The Power of Dreams SKODA Obsessed with Quality since 1897. VOLKSWAGEN - Drivers wanted FIAT - Driven by Passion. FIAT TATA MOTORS Even More Car per Car IBM - I think, therefore IBM. Dell - Easy as DELL. Intel - Intel inside. LEE - The jeans that built America Master card - There are some things money can't buy. For everything else there's MASTERCARD. Kotak - Think Investments. Think Kotak. Sun Microsystems - The Network is the Computer Ernst and Young - Quality in Everything we Do Barclays - Fluent in Finance; Its our business to know your business Standard Chartered Bank - Your Right Partner CNBC - Profit from it AT&T - The World's Networking Company Monster.com - Never Settle Jet Airways - The Joy of Flying Lufthansa - There's no better to fly British airways - The Way to Fly. Air Canada - A breath of Fresh Air Sahara - Emotionally yours. Malaysian Airlines - Going Beyond Expectations Kingfisher Airlines - Fly the good times Exxon Mobil - Taking on the Worlds Toughest Energy Challenges Chevron Corporation - Human Energy

Reliance industries Limited - Growth is Life British Petroleum - Beyond Petroleum ONGC - Making Tomorrow Brighter IOCL - Bringing Energy to Life BPCL - Pure for Sure IBP - Pure bhi. Poora bhi GAIL - Gas and Beyond Essar corp - A positive a++itude Speed - High Performance Petrol Servo - 100 % Performance. Everytime. NDTV Profit - News you can Use. Toyota Innova - All you Desire. Star Sports - We know your game 1. L&T - We Make the Things that Make India Proud 2. LG - Digitally Yours 3. Sify - Making the Internet work for you 4. Voltas - ACs with IQ 5. Alcatel - Architect of an Internat World 6. Cathy Pacific Airlines - The Heart of Asia 7. MS Office 97 - Work Less, Do More 8. Hyundai - Drive Your Way 9. Canon - Delighting You Always 10. Philips - Sense & Simplicity 11. The Economic Times - The Power of Knowledge 12. Cell One - The One for Everyone 13. Cantabill - International Clothing 14. Business World - Play the Game 15. Dolphin - The Affordable Network Service 16. SBI - With You all the Way 17. Amway - Better Ideas-Better Life 18. Omega - The Sign of Excellance 19. Jaguar - Dont Dream it, Drive it 20. Honda - The Power of Dreams 21. MTNL - Transparency makes us Different 22. SOTC - You Look the World, We Look After You 23. ABN AMRO - Making More Possible 24. Business Today - For managing Tomarrow 25. Nokia - Connecting People 26. Wipro - Applying Thought 27. Air France - Making the Sky the best place on Earth 28. Air Lufthansa - There's no Better Way to Fly

29. Toyota - Touch the Perfection 30. Jet Airways - The Joy of Flying 31. ITC - Enduring Value 32. IFFCO TOKIO - The Life You Desire 33. Microsoft - Your Potential, Your Passion 34. Epson - Exceed Your Vision 35. Park Avenue - Play the Lead 36. British Airways - The World is Waiting 37. DIGJAM - Dressing the World 38. Chevrolet - For a Special Journey called Life 39. CNN - Be the First to Know 40. MICO-BOSCH - The Power of We 41. Sun Microsystem - The Network is the Computer 42. TATA Indicom - Business Without Limits 43. Amkette - When Reliability Matters 44. Dell - Easy to Buy, Easy to Own 45. Motorola - Intelligence Everywhere 6. . Like. No. Other. - SONY 2. Everyone's Invited or Its hard to Imagine - SAMSUNG 3. Life's Good - LG 4. The Indian Multinational - VIDEOCON 5. Born in Japan Entertaining The World - SANSUI 6. Inspired Living - HAIER 7. Sense and Simplicity - PHILLIPS 8. The Perfect Experience - JVC 9. Choose Freedom - TOSHIBA AMAZON.COM - Earths Biggest BookStore TIMESJOBS.COM - If you have a reason, we have the job BLOGGER.COM - Push Button Publishing MRF - Tyres with Muscle CEAT - Born Tough EBAY - The Worlds Online Market Place Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion Windows XP - Do More with Less HP-Invent - Everything is [...] 1. Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion 2. Windows XP - Do More with Less 3. HP - Invent ; Everything is Possible 4. Computer Associates - The software that powers the E Business 5. CSC - Experience. Results. 6. Accenture - High Performance. Delivered

7. IBM - ON DEMAND 8. LENOVO - We are building a new technology company. 9. Apple Macintosh - Think Different. 10. TCS - Beyond the Obvious 11. Infosys - Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability 12. WIPRO - Applying Thought 13. EMC - Where Information Lives. 14. Adobe - Simplicity at work. Better by adobe. 15. Macromedia - What the web can be.

Maruti Suzuki - Way of Life Kizashi - A Sign of Great Things to Come Grand Vitara - Play it Your Way DZire - The Heart Car Maruti SX4 - Men are Back Maruti Swift - You're The Fuel Ritz - Live The Moment A-Star - Stop @ Nothing Maruti EECO - Happiness Family Size ! WagonR - For the Smarter Race Maruti Gypsy -There is a Gypsy in everyone Omni - Fits All Estillo - Take a Fresh View of Life Alto - Lets Go. Maruti 800 - Change your Life
AMAZON.COM Earths Biggest BookStore TIMESJOBS.COM If you have a reason, we have the job

BLOGGER.COM Push Button Publishing MRF Tyres with Muscle CEAT Born Tough EBAY The Worlds Online Market Place Microsoft Where Do You Want to Go Today ; Your Potential Our Passion Windows XP Do More with Less HP-Invent Everything is Possible Accenture High Performance. Delivered SKODA Obsessed with Quality since 1897. VOLKSWAGEN Drivers wanted FIAT Driven by Passion. FIAT TATA MOTORS Even More Car per Car IBM I think, therefore IBM. Dell Easy as DELL. Intel Intel inside. LEE The jeans that built America Master card There are some things money cant buy. For everything else theres MASTERCARD. Kotak Think Investments. Think Kotak. Sun Microsystems The Network is the Computer Ernst and Young Quality in Everything we Do Barclays Fluent in Finance; Its our business to know your business Standard Chartered Bank Your Right Partner CNBC Profit from it AT&T The Worlds Networking Company

Monster.com Never Settle Jet Airways The Joy of Flying Lufthansa Theres no better to fly British airways The Way to Fly. Air Canada A breath of Fresh Air Sahara Emotionally yours. Malaysian Airlines Going Beyond Expectations Kingfisher Airlines Fly the good times Exxon Mobil Taking on the Worlds Toughest Energy Challenges Chevron Corporation Human Energy Reliance industries Limited Growth is Life British Petroleum Beyond Petroleum ONGC Making Tomorrow Brighter IOCL Bringing Energy to Life BPCL Pure for Sure IBP Pure bhi. Poora bhi GAIL Gas and Beyond Essar corp A positive a++itude Speed High Performance Petrol Servo 100 % Performance. Everytime. NDTV Profit News you can Use. Toyota Innova All you Desire. Star Sports We know your game IBM ON DEMAND LENOVO We are building a new technology company.

Apple Macintosh Think Different. TCS Beyond the Obvious Infosys Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability WIPRO Applying Thought Adobe Simplicity at work. Better by adobe. Macromedia What the web can be. FORD Built for the Road Ahead GM Only GM. BMW The Ultimate Driving Machine TOYOTA Touch The Perfection HYUNDAI Drive Your Way HONDA The Power of Dreams

BRAND ambassadors
y

3 WHIRLPOOL Kajol and Ajay Devgan 4 RASNA Karisma Kapoor & Hrithik Roshan 5 EPSON Printers Sushmita Sen 6 NEWPORT Jeans Saif Ali Khan 7 MARCO-RICCI Shoes Sanjay Dutt 8 LEVIS Jeans Levis 501 range of jeans Bipasha Basu &. Shahrukh Khan 9 ACME Clothing PROVOGUE Fardeen Khan 10 RADO Lisa Ray 11 MOVADAO Twinkle khanna 12 LONGINES Aishwariya Rai 13 TAG HEUER Sharukh/Sushmita sen 14 Reebok Kaif 15 Castrol Ajay Jadeja and Rahul Dravid 16 Veedol Vinod Kambli 17 Dixcy and Amul MALLIKA SHERAWAT

18 BUICK CARS Tiger Woods, Preity Zinta 19 Kamsutra Condoms POOJA BEDI AND MARC ROBINSON 20 Mayur GAYTRI JOSHI 21 MIRZA Tanners Ltd Red Tape Shoes Salman Khan 22 FRANKFINN AIR HOSTESS ACEDEMY Soha Ali Khan 23.VEEDOL, PEPSI, EGGS, FOUR SQUARE, FIAT INDIA (PALIO), NESTLE NESFIT, PONDS CREAM, Vinod Kambli 24 SONY ENTERTAINMENT TELEVISION, IBP, BADSAHA MALPANI GROUP TOBACCO, AC APPLE JUICE, CHANDRIKA BEAUTY PRODUCTS Jacky Shroff 25 CAMAY Soap Dia Mirza 26 Max New York Insurance Rahul Dravid 27 Liril Priety Zinta, Harishta Bhatt, Tara Sharma. 28 Air Deccan's Common Man (R. K. Laxman's cartoon) 29 CREAM BELL Icecream Saif Ali Khan 30 Ultra Heat Treatment (UHT) Milk, 'tetra pak India' company and Samsung Tabu 31 SKumars Tamarind (readymade wear) Hrithik Roshan. 32 Pizza hut Mallika Arora Khan 33 Godrej Consumer Products and Bausch & Lomb Mona singh (JASSI) 34 MALABAR GOLD (Kerala) Sania Mirza 35 TATA TEA. HP, Lotto, and Tata Indicom Sania Mirza 36 RELAXO Chappls Aftab Sivdasani 37 Yamaha John Abraham 38 Indigo Nation UPEN PATEL. 39 ASMI Diamonds KAJOL DEVGAN 40 Speed/BPCL;AMBI PURE (Car Freshener) Narain Kartikeyan 41 AIS Glass Shoaib Akhtar 42 TVS Surya -Tamil Movie actor 43 Bank Of Rajasthan Hema Malini 44 Canara Bank Venkatesh Prasad 45 Bank Of Baroda Rahul Dravid 46 Dena Bank Juhi Chawla 47 ICICI Bank Amitabh Bachchan 48 UTI Bank Mona singh (JASSI) 49 Tata Tea Chakra Gold Tea Bhumika 50 Pizza Hut, Hero Honda Karizma NANDANA SEN Alcatel Ice3: Kangana Raut Aroma mobiles: Yuvraj Singh, Sreesanth

y y y y y y y y y y y y y y y y

Karbonn: Virendra Sehwag, Gautam Gambhir LG Mobile: John Abraham, Genelia Dsouza and Abhay Deol Lemon Mobile: Anuj Sawhney Maxx Mobile: M S Dhoni Micromax: Akshay Kumar, Twinkle Khanna Motorola: Abhishek Bacchan Movil mobile: Giselli Monteiro Nokia: sharukh khan, Priyanka Chopra Olive Mobile: Kapil Dev Onida Mobile: Rimi Sen Samsung: Aamir Khan Sony Ericsson: Kareen Kapoor Spark Mobile: R Madhavan Spice Mobile: Sonam Kapoor Wynncom Mobile: Saif Ali Khan, Bipasha Basu Zen Mobile: Amitabh Bacchan

Company Logos and their Meanings

Ever wondered what company logos mean and whats the significance behind them? Wonder no more!

You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep.

Am not sure how many of you have noticed a hidden symbol in the Federal Express logo. Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.

Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely youll see the letter C in the negative space between the two arrows.

At first, this logo might not make much sense. But if you look closely, youll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City Of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely, youll see the silhouette of a bear.

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores getting more out of life.

Corporate Brand Logo Evolution

01. Apple

It is one of the biggest consumer electronics and Software Company, best known for products like Macintosh, iPod and iphone. Steve Jobs, Steve Wozniak, and Ronald Wayne had together setup Apple in 1976, to sell their hand-built computer Apple I. They had offered their product to HP first but were declined by them. I think HP would still be regretting this today. The road to success wasn t easy for Apple, and Wayne liquidated his share in the company for a mere $ 800. After the launch of Apple II in 1977, things started to look up for Apple and we all know what heights the company has reached since then. Apple II was successful mainly because it had colored graphics. Great and simple design, has always been the USP (Unique Selling Proposition) for Apple, and their logo is no exception. When Apple was started, the logo was a complicated picture of Isaac Newton sitting under a tree. This had been designed by Jobs and Wayne, with the inscription: Newton A Mind Forever Voyaging Through Strange Seas of Thought Alone. Frankly, I don t think it was just a coincidence that Apple had slow sales during this period. However, Steve Jobs hired Rob Janoff to simplify the logo, which turned out to be a great idea. Rob created the Rainbow Apple which was the logo for company till 1998. There are many rumors as to why Rob had chosen to create such a logo. One of them says that the Apple was a tribute to Newton (discovery of gravity from an Apple), and since the USP for Apple at that time was colored graphics, it had the rainbow colors. Another explanation exists that the bitten apple pays homage to the Mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide. Turing is regarded as the father of computers. The rainbow colors of the logo are rumored to be a reference to the rainbow flag, as homage to Turing s homosexuality. Janoff, however, said in an interview that though he was mindful of the byte/bite pun (Apple s slogan back then: Byte into an Apple ), he designed the logo as such to prevent the apple from looking like a cherry tomato. When Apple launched the new iMac in 1998, they changed their logo to a monochromatic apple logo, almost identical to the rainbow logo. Now, the Apple logo comes with nice gradient chrome silver design. It is one of

the most recognized brand symbols in the world today, and the shape is what identifies the company more than the color. Official Link 02. Shell

Back in 1900, when the company was started the logo was a realistic and simple shell which lies flat on the ground. This was a pectin or scallop shell, but today the company has a logo which is bold, colorful and much more simplistic. The evolution of the logo began after 1915, when rendering enabled the company to reproduce its identity easily. This is visible in the 1930 logo for the company. When the company started a project in California, it added the red and yellow colors to the symbol. The colors help Shell to stand out. Additionally, these are the colors of Spain, where many Californian settlers were born, which might have helped the company to create an emotional bond with the people. With the advent of internet and fax machines over the later years, it became necessary for the company to simplify their logo, which would prevent it from being distorted in small images. The 1971 logo designed by Raymond Loewy is very simple as compared to the earlier logos. This has helped the company because this logo is more memorable and recognizable, accountable to the simplicity of the logo. The 1971 logo is still used by the company albeit with minor changes, but it has become so recognizable that it often appears without the company name now. Official Link

03. Xerox

The Xerox Company used to be known as the Haloid Company almost 100 years ago. But in 1938, Chester Carlson invented a technique called xerography which we today call the photocopy technique. Unfortunately no one was willing to invest in his invention, and many big giants like IBM, GE, RCA and others decided not to finance this invention. But Haloid Company decided to go with Chester and made the first photocopying machine named Haloid Xerox 14. As can be seen in their logos, the original Haloid word which was prominent in the company s logo before 1961 was completely replaced by Xerox due to the immense success of this idea. They retained almost the same logo from 1961 to 2004. But in 2004 there was a problem with the Xerox books and it tried to reinvent itself with a new logo. People associate the company only with photocopy machines, and that has been a major problem for Xerox. The company changed its logo in 2008 to get away from this stereotyped image, by changing the font of the word. They also added a ball which has a stylish X instead of their boring X in earlier times According to Anne M. Mulcahy, Xerox s chief, that little piece of art represents the connection to customers, partners, industry and innovation. Official Link 04. BMW

BMW or Bayerische Motoren Werke AG (Bavarian Motor Works) was originally founded as an aircraft company. The aircrafts manufactured were painted with the colors of the Bavarian flag, which is the color of BMW logo. Another explanation is that when the pilot used to sit in the plane he would see alternating segments of white and blue due to rotation the plane propeller (blue being the sky). The major business of BMW was to supply planes to the German army during World War I. But after the war they were forced to change their business. It made railway brakes, before making motorized bicycle, motorcycles and cars. The logo itself hasn t changed a lot during the years, but now has a more stylish look due to the different gradients. The unchanged logo has made it easier for people to remember and has given the company more recognition. Official Link 05. Nike

Nike probably got the best deal amongst all companies when Caroline Davidson designed its logo for just $35 in 1971. The main part of the logo hasn t really changed with time. However, I don t understand why they waited for 7 years before they realized that the text and the swoosh were overlapping each other. As the brand gained recognition, the company name was dropped from the logo, which made it more simplistic and memorable. The company has different variations of this logo for its various departments like Skate, Soccer etc.

Official Link 06. IBM

As you would observe from the logos above that IBM was earlier known as The International Time Recording Company (ITR), whose major products were mechanical time recorders, invented and patented by Willard L. Bundy in 1888. So in the earlier periods the logo of the company had ITR inscribed on it. Later in 1911, ITR was merged with the Computing-Tabulating-Recording Company, which is why you will see that both ITR and CTR are there in the 1911 logo. In 1924, the Computing-Tabulating-Recording Company adapted the name International Business Machines Corporation. The ornate, rococo letters that formed the CTR logo were replaced by the words Business Machines in more contemporary sans-sarif type, and in a form intended to suggest a globe, girdled by the word International. In 1947, IBM decided to drop the globe from its logo, which was by then quite familiar amongst the people. The logo was not the only change in 1947; it was accompanied by a change in business from the punched-card tabulating business to computers. The typeface of this logo was called Beton Bold. In 1956, before Thomas J. Watson, Sr died he appointed Tom Watson, Jr. as the CEO. Tom Watson, Jr. decided to project the beginning of a new era in the company, for that he changed the company s logo as well as the actions. Paul Rand designed the new logo which represented that the changes in the company would be subtle and will not disrupt the continuity. Also, the new logo looked more solid, grounded and balanced. Another change in the logo was designed by Paul Rand which had stripes instead of the solid font. It depicted speed and dynamism . Since, then the logo has more or less remained the same, and the design has been recognized and replicated all over the world. Official Link

07. Canon

The company had always wanted a global perspective, and the logos reflected the same as early as 1934. A specialized advertising designer had created the logo which included typeface never seen before in Europe or North America. The first camera launched by the company in 1934, was named as Kwanon, after the Buddhist goddess of mercy. The logo included the wordings and a picture of the goddess with 1000 arms and flames. As the years went by, like all other logos we have seen above, the company strived to make the logo as simple and memorable as possible. The logo had only been trademarked in 1935, and after that a lot of designing work went into making the logo more balanced. After 1956, the logo hasn t been changed, but the designing effort is clearly visible in their simple but classic logo.

Punch Lines / Tag Lines of the Company/ Products/ Organisation starting with Letter "F" Company/ Products/ Logo Category Punch Line / Tag Line Organization
FedEx Logistics Relax! It's FedEx.

Fiat

Driven by Passion, Fiat!

Film Fare

Print Media

Romancing the Stars

Ford

Automaker

Make Everyday Exciting/ No boundaries/ Build for the road Ahead The Josh Machine

Ford Ikon

Car brand

Ford Fusion

Car brand

The No-Nonsense Car

Ford Fiesta Franklin Templeton Investment

Car brand Mutual Fund

Go Fida Gain From our perspective

Punch Lines / Tag Lines of the Company/ Products/ Organisation starting with Letter "G"

Logo

Company/ Products/ Organization Gati

Category

Punch Line / Tag Line

Logistics

Ahead in reach

GAIL

Gas Service

Gas and Beyond

General Electric

Diversified

Imagination at work We are Professional Grade/ We will Suceed.

General Motors Corp Automaker

Globus

Retail Chain Fashion for a Changing world

Goodyear

Tyre maker

One Revolution Ahead.

Logo

Company/ Products/

Category

Punch Line / Tag Line

Organization HBO HCL HDFC HDFC Mutual Fund HDFC Standard Life Headlines Today Hero Honda Hindalco Hitachi HLL Kissan HLL Kwality Wall's HLL Lakme HLL Lifebuoy Honda Honda Accord TV Channel IT Company Finance Company Mutual Fund It's not TV. It's HBO. Technology that touches life. With you, right through Continuing a tradition of trust Sar Utha Ke Jiyo

Life Insurance

TV Channel Two Wheeler maker Metal Maker Consumer Electricals Jam / Sauce

Sharp news for sharp people Desh ki dhadkan/ Leading the way. World class quality. Made in India Inspire the Next Taste to grow up with

Ice-cream

A treat for every occasion

Cosmetics

Look beautiful, feel beautiful Making a billion Indian safe and secure The power of Dreams End of Discussion

Soap Bar Automaker Car Brand

Honda City HP HP Invent HSBC Hyundai Logo Company/ Products/ Organization IBM

Car Brand Computer Hardware Printer Banking Automaker

The city just got better

Invent

Everything is Possible The World's Local bank Drive your way

Category

Punch Line / Tag Line On demand Business/ What makes you special 'I think, therefore IBM'

IT Company

IBM Thinkpad

IBP ICICI Bank ICICI Prudential Life Insurance ICICI Prudential Mutual fund IDBI Bank Idea Cellular Iffco-Tokio General Insurance India Today

Petrol Banking Services Life Insurance Mutual Fund Banking Telecom General Insurance Media

Pure Bhi, Poora bhi. Safer. Simpler. Smarter. We cover you. At every step of life. Making you money work as hard as you do. Noy just for the Big Boys An Idea can change your life.

The life you Deserve

Making sense of India

Indian Oil Corp

Energy

Indian Inspired/ Bringing Energy to Life Powered by Intellect. Driven by Values Intel Inside. Enduring Value A feast for the senses Discover a passion Where quality touches infinity.

Infosys Technologies Intel ITC ITC Kitchens of India ITC Wills Classic ITC Wills Insignia

IT Hardware Products Diversified Food Cigarette Cigarette

Logo

Company/ Products/ Organization Jaguar Jet Airways JK Paper JK Tyre

Punch Line / Tag Line

Category
Automobile Airlines Paper Tyre Born to Perform The Joy of Flying Creating lasting Impressions Total control Keep Walking The Perfect experience

Johnnie Walker Beverage JVC Electronics

Logo

Company/ Products/ Organization

Category

Punch Line / Tag Line

Karnataka Tourism Tourism Karur Vysya Bank Kerala Tourism Kingfisher Airlines Kotak Mahindra Bank Tourism Airlines

One state. Many worlds Smart way to bank God's own country. King of Good Times

Investment Think Investments. Think Kotak

Logo

Company/ Products/ Organization Lenovo LG LIC Louis Philippe Lufthansa Lenovo Group Lee Lexus

Category Computer Hardware Diversified Life Insurance Apparel Airlines Computer systems Apparel Automobile

Punch Line / Tag Line New World. New thinking. Life's Good. We know India better The Upper Crest There's no better way to fly. We are building a new technology company The jeans that built America The Pursuit of Perfection

Logo

Company/ Products/ Organization

Category

Punch Line / Tag Line

Macromedia

Internet

What the web can be There is something money can't buy. For everything else there's MASTERCARD. Nothing else will do Nobody delivers kerala better Going beyond expectations Change your life

Master Card

Plastic Card

Mahindra Scorpio Malayala Manorama Malaysian Airlines Maruti 800

Car Print Media Airline Car Brand

Maruti Alto

Car Brand

Let's go

Maruti Baleno

Car Brand

Owner's choice

Maruti Esteem

Car Brand

Welcome to the BIG World.

Maruti Udyog

Car Brand

Count on us

Maruti Swift

Car Brand

YOU'RE THE FUEL!

Maruti WagonR

Car Brand

For the Smarter Race

Mathrubhumi

Print Media Commodity Exchange Automaker

The national daily in Malayalam

MCX

Trade with trust

Mercedes-Benz

The Future of the Automobile

MetLife India Insurance Microsoft

Life Insurance

Get Met. It Pays.

IT Spark Plug maker Car Brand

Your Potential. Our passion

MICO BOSCH Mitsubishi Lancer Cedia Mitsubishi Motors Monster

The power of we.

Come Alive

Automaker Online Job Portal

Driven to Thrill

Never Settle

Motilal Oswal Motorola MRF MTNL

Broking House Solid research. Solid advice Telecom Tyres Telecom Intelligence everywhere. Tyre with Muscle Transparency makes us different.

Logo

Company/ Products/ Organization NABARD NDTV 24x7 NDTV Profit Nestle Nissan Motor

Category Development Bank TV Channel TV Channel FMCG Automaker

Punch Line / Tag Line Revitalizing rural India through urban Support. Experience. Truth First. News you can use Good Food. Good Life. Shift Originality.

Nokia NTPC

Telecom Power

Connecting People Powering India's Growth

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Company/ Products/ Organization Olympus Omega ONGC Onida Oriental Bank of Commerce Orissa

Category Camera Watches Petro Products Electronics Banking Tourism Promotion

Punch Line / Tag Line Your Vision, Our Future. The Sign of excellence. Making tomorrow brighter Nothing but the truth. Where every individual in committed The soul of India.

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Company/ Products/ Organization Panasonic Pantaloons Paramount Airway Philips

Category Consumer Electronics Retail Chain store Airlines Consumer Electronics

Punch Line / Tag Line Ideas for Life Fresh Fashion A world of difference Sense and simplicity

Platinum Polaris Puduchery/ Pondicherry Power Finance Corp Punjab National Bank

Fashion Accessory IT Tourism Promotion Power Services Banking

Its who you are Live your dream Give time a break Funding For A Brighter Tomorrow The name you can bank on.

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Company/ Products/ Organization Radio Mirchi Rajasthan Raymond Raymond Park Avenue Raymond Parx Reid and Taylor Reliance Industries Rolls Royce

Category

Punch Line / Tag Line

FM Radio Tourism Promotion Textile Maker Apparel Brand Apparel Brand Apparel Brand Petrochemicals Automaker

It's hot! The Grand Canvas / Simply colorful The complete Man Belong Simply Irresistible Bond with the Best Growth in Life Trusted to deliver excellence

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Company/ Products/ Organization SafeExpress SAIL Samsonite Samsung Satyam Computers SBI

Category Logistics Steel Luggage Electronics IT Software Banking

Punch Line / Tag Line Distribution Redefined There's a little bit of SAIL in everybody's life. Because you've earned your wings Everyone's Invited What business demands With you all the way

SBI Mutual Fund

Mutual Fund

A partner for Life

Seagate

IT

We turn on ideas

Shopper's Stop Shriram Life Insurance Siemens Singapore Airlines Skoda Auto Sony Sony Vaio

Retail Life Insurance Telecom Airline Automaker Consumer Electronics Computers

Shopping and Beyond Your partner for your prosperity Be Inspired A great way to fly Simply Clever Like, no other. No More Bounds

Spicejet

Airlines

Flying for everyone

Sportstar Stori

Print Media Apparel

The sportier tabloid Clothes with a twist

Sun Microsystems Suzlon

IT Wind Energy

The Network is the computer Powering A Greener Tomorrow

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Company/ Products/ Organization Tamil Nadu Tata Chemicals Tata Group

Category Tourism Chemicals Diversified

Punch Line / Tag Line Experience yourself The company that cares Improving the quality of Life

Tata Indica

Car Brand

More car per car.

Tata Indicom

Telecom

Do more. Live more.

Tata Indigo

Car Brand

Spoil yourself. Because we like to carry our world with us. Make you own road. We also make steel.

Tata Indigo Marina Tata Safari Tata Steel

Car Brand Car Brand Steel

Tata Sumo Victa

Car Brand

What you drive is who you are.

The Economic Times The Financial Times

Print Media Print Media

The Power of knowledge. World business newspaper

Tibre Toshiba Toyota Motor Toyota Camry

Apparel Consumer Electronics Automaker Car Brand

Looks Formal. Feels Casual. Leading Innovation Quality, Revolution. Commonly chosen. Uncommonly engineered. The one Above

Toyota Corolla

Car Brand

Toyota Innova Toyota Land Cruiser Prado TVS

Car Brand

All you desire

SUV Two wheeler Maker

Absolute Power, Period.

Break Free

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Company/ Products/ Organization Unilever Union Bank of India UPS Company/ Products/ Organization Videocon Group Visa Vodafone

Category FMCG Banking Logistics

Punch Line / Tag Line Feel good, Look good and get more out of life. Good People to bank with. Commerce, synchronized./ Deliver more. Punch Line / Tag Line New Improved Life Enjoy Life's opportunities How are you?

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Category Diversified Finance Telecom

Volkswagen Company/ Products/ Organization Walmart Westside Wipro World bank

Automaker

Drivers wanted./ For the love of cars

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Category Retail Chain Apparel Diversified Development Banking

Punch Line / Tag Line Save money. Live better Surprisingly affordable style/ Fashioned to succeed Applying thought Working for a World Free of Poverty.

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Company/ Products/ Organization Yamaha Yamaha Fazer

Category

Punch Line / Tag Line

Two Wheeler Maker Change the Rules Two-Wheeler Iginite Your Life

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Company/ Products/ Organization Zenith Computers

Category

Punch Line / Tag Line

Computer Makers

MNC Quality. Indian Price.

India's Top CEO's

Jaspal Bindra - Standard Chartered Kiran Mazumdar Saw - Biocon Anuradha Desai - Venkateshwara Hatcheries NR Narayana Murthy - Infosys Technologies Mukesh Ambani - Reliance Industries Ratan Tata - Tata Group KV Kamath - ICICI Bank Azim Hasham Premji - Wipro Nandan Nilekani - Infosys Technologies Rahul Bajaj - Bajaj Auto Vijay Mallya - UB Group Kumar Mangalam Birla - AV Birla Group Sunil Mittal - Bharti Enterprises Deepak Parekh - HDFC Anil Ambani - ADAE Rajiv Bajaj - Bajaj Auto Lalitha Gupte - ICICI Bank S Ramadorai - TCS Jagdish Khattar - Maruti Udyog Subir Raha - ONGC Adi Godrej - Godrej Group GR Gopinath - Air Deccan Subhash Chandra - Zee Telefilms

Venu Srinivasan - TVS Motors Brij Mohal Lall Munjal - Hero Group K Anji Reddy - Dr. Reddy's Labs Naresh Goyal - Jet Airways Shiv Nadar - HCL Technologies Yogesh C Deveshwar - ITC Anand Mahindra - Mahindra & Mahindra Peter Mukerjea - Star TV India Aditya Puri - HDFC Bank Uday Kotak - Kotak Mahindra Bank AM Naik - Larsen & Toubro SB Mathur - UTI Harish Manwani - Hindustan Lever Renuka Ramnath - ICICI Ventures AK Khandelwal - Bank of Baroda AK Purwar - State Bank of India Suresh Krishna - Sundaram Fasteners Ashok Sinha - Bharat Petroleum Kishore Biyani - Pantaloon Retail B Ramalinga Raju - Satyam Computers YV Reddy - Reserve Bank of India M Damodaran - SEBI AK Sinha - BSNL Naina Lal Kidwai - HSBC India Jeh & Ness Wadia - Bombay Dyeing Asim Ghosh - Hutch VK Mittal - Ispat Industries

RS Lodha - Birla Corp VC Burman - Dabur Venugopal Dhoot - Videocon Industries Gautam Singhania - Raymond Ravi Venkatesan - Microsoft India BVR Subbu - Hyundai India FV Vandrewala - Motorola India Niall Booker - HSBC India Shikha Sharma - ICICI Prudential Ashwin Dani - Asian Paints Rajeev Bakshi - Pepsi Co. B Muthuraman - Tata Steel SP Hinduja - Hinduja Group Anil Agarwal - Vedanta Resources YK Hamied - Cipla AC Muthaiah - SPIC Bharat Puri - Cadbury India Sanjay Nayar - Citigroup India Karsanbhai Patel - Nirma Brian Tempest - Ranbaxy NS Sekhsaria - Gujarat Ambuja Cement Proshanto Banerjee - GAIL R Seshasayee - Ashok Leyland MB Lal - Hindustan Petroleum BN Kalyani - Bharat Forge Onkar S Kanwar - Apollo Tyres

Shashi Ruia - Essar Group Vinita Bali - Britannia Gautam Thapar - Cromptom Greaves Ajay Piramal - Nicholas Piramal BS Nagesh - Shoppers' Stop VS Jain - SAIL Shobana Bhartia - HT Media KR Kim - LG India Rana Kapoor - Yes Bank Hemendra Kothari - DSP Merrill Lynch K Ramachandran - Phillips India Mallika Srinivasan - TAFE Hans-Michael Huber - Diamler-Chrysler India Nimesh Kampani - JM Morgan Stanley Scott Bayman - GE India Zia Mody - AZB Partners Noel Tata - Trent Sarthak Behuria - IOC Harsh Goenka - RPG Group Arun Maira - BCG India Adil Zainulbhai - McKinsey India MV Subbiah - EID Parry

y y y y y y

Accenture - William D. Green Adobe Systems - Shantanu Narayen Alcatel-Lucent - Ben Verwaayen Amazon.com - Jeff Bezos AMD - Dirk Meyer Analog Devices - Jerald G Fishman

y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y

Anil Dhirubhai Ambani Group - Anil Ambani Apple Inc. - Steve Jobs AT&T - Randall L. Stephenson Bharti Telecom - Sunil Bharti Mittal Borland - Tod Nielsen Cisco Systems - John Chambers Cognizant Technology Solutions - Francisco D'Souza Compuware Corporation - Peter Karmanos, Jr. Dell Inc - Michael Dell Digg - Jay Adelson eBay - John Donahoe Electronic Arts - John Riccitiello Ericsson - Carl-Henric Svanberg Facebook - Mark Zuckerberg Free Software Foundation - Richard Stallman General Motors - Edward Whitacre, Jr. Google - Eric E. Schmidt HCL Technologies - Vineet Nayar Hewlett-Packard - Lo Apotheker Honeywell - David M. Cote IBM - Samuel J. Palmisano Infosys Technologies Limited - Kris Gopalakrishnan Intel - Paul Otellini Microsoft - Steven Anthony Ballmer Motorola - Greg Brown Mozilla - Mitchell Baker MySQL AB - Marten Mickos MySpace - Chris DeWolfe Nokia - Olli-Pekka Kallasvuo Nortel - Mike S. Zafirovski Nintendo - Satoru Iwata Oracle Corporation - Larry Ellison Patni Computer Systems - Narendra Patni Pixar - Steve Jobs [Former CEO,Now Walt Disney take over it] Reliance Industries Limited - Mukesh Ambani Samsung - Kun-Hee Lee SAP AG - Henning Kagermann Seagate Technology - Steve Luczo Sony - Howard Stringer Sony Computer Entertainment - Kazuo Hirai Sun Microsystems - Jonathan I. Schwartz Tata Consultancy Services - N Chandrasekaran

y y y y y y y

Twitter - Jack Dorsey Verizon - Ivan Seidenberg Viacom - Philippe P. Dauman Vodafone - Vittorio Colao Wipro Technologies - Girish Paranjpe and Suresh Vaswani Yahoo! - Carol Bartz YouTube, LLC - Salar Kamangar
Vikram pandit- citigroup S ramadorai- tcs Waren buffet Berkshire hathaway