AIR INDIA

ABOUT AIR INDIA

Air India the oldest and largest airline in India. It is part of the Indian governmentowned Air India limited (AIL). Its corporate office is located at the Air India Building at Nariman Point in South Mumbai. Air India was founded by J.R.D TATA in July 1932 as TATA AIRLINES. Tata Airlines became a public limited company on 29 July 1946 under the

SWOT ANALYSIS
STRENGTH 1.Largest Air Carrier in terms of Traffic Volumes and company Assets. 2.Most updated fleet, competent repairs and maintenance expertise. 3.Compatibility of Info. System with operation and service. 4.Financial backing of Govt. 5.Reputation in International and domestic market for quality

 WEAKNESS 1.Lack of clarity in strategic development leading to confusion of its own brand within the market. 2.Low profitability and utilization of capacity. 3.Growing competitors base & entry of low cost carrier (LCC). 4.A loss making instrument of the Govt.

 OPPORTUNITY 1.The number of foreign visitors and investors to India is increasing rapidly. 2.Customers are getting wealthier. 3.Best time for introducing LCCs.

 THREATS 1.Aggressive competition from world leading airlines and price wars triggered by domestic players. 1.The Indian Railway Ministry.

CONVENTION

P U B LI LI I E D C M T C O M PA N Y E X P E N S I E V N O T S A FE LO S S M A K I G N E N TE R PR I E S B U LK Y A N D S LO T H Y

VISION

AIR INDIALCC REGALISING THE AIR

DISRUPTION
NEW CARD SYSTEM. TIE UP WITH PUBLIC AND PRIVATE COMPANY SOVEREIGN TIE UP WITH INCREDIBLE INDIA CHANGE OF EMPLOYEE STRUCTURE REDUCTION IN SIZE OF AIRPLANES INTRODUCTION TO A NEW FLEET OF AIRPLANES.

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