MBA ProMA

Project Work
Industrial marketing from branch and company point of view The purpose of project work is that you shall find application and deepening of your knowledge to study a company and the industry branch within which the company operates. By this project you should actively contribute to the company strategy formulation. Project Company: Choose a company of your own interest Keep in mind project presentation, time and your opponent group Task You have the possibility of choosing a company of your interest in the realm of the course, formulate the problem, analyse data and present the results of your study by considering th following limitations: Requirement for contents of your report - you should explain how did you come to the problem (raising problem, problem formulation) - The aim of your study - The conceptual and analytical model, what theories how did you choose them? How did you integrate them and did your synthesis, references/theories most applicable for your project. - Precise research questions - Method, how did you collect data, how did you analyse data - Analysis and conclusions - Recommendations Advisory/supervisor You can have advisory meeting with the lectures during the course (April 8-9). You may also contact the course instructors by e-mail for further advice. Submission of your report: your report should be sent to the course instructors by August 10 The opposition and presentation: the opponent groups as well as the time and place of presentation shall be announced as soon as your travel to Sweden to be finalized.