Staffordshire University

BSc (Hons) Business Information Technology

Entrepreneurship
Group Term Project
Due date Tutorial 4 (Week 12)
Weighting 100%
Length 2,500 words maximum, excluding appendices and references

Objective:
Upon completing this assignment, students can achieve course learning outcomes number 1-4 as stated in
the module descriptor.

Assignment Descriptions:
Assume you are a group of university graduates in business IT with an average of more than 8 years of
working experience. Each member of the team is going to contribute HK$500,000 to launch a new venture,
with a personal loan from one of their family at HK$300,000 (with interest rate at 2% per annum), plus a
bank loan at HK$200,000 (with interest rate at 4.5% per annum; optional ). The total budget shall be up to
HK$ 2 million (for a group of 3 members) or HK$ 1.5 million (for a group of 2 members).

Assume the team met in a class of entrepreneurship offered by the Staffordshire University via the City
University of Hong Kong, SCOPE in June 2021. The team plans to quit their current jobs and start the
business in September 2021.

You are required to complete the following tasks and come up with a business plan to launch a new venture.

Requirements:
In your business plan, you will address (but are not limited to) the following areas:

Discussion area
Executive summary
- Key business ideas – what is it?
- Key business gap and market potentials in brief
Background and assumptions
- The entrepreneurs – the background, key competencies, core experiences, and 10Ds analysis
(appendix)
Identify and analyze the windows of opportunities
- Perform situation analysis, i.e. product analysis and competitor analysis to identify the
windows of opportunity
- Identify and justify the primary target segment and a supplementary target segment of your

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 business
- Identify the growth trend and profit potential (total market size, actionable market size and
percentage of growth rate) of the selected segments
- Business risk analysis & assessment

Positioning the venture

Product/services/business process innovativeness
- Identify, discuss and evaluate the value propositions of your proposed product and
services/business processes

Opening the window

Resources of your business
- Identify and discuss how you obtain financial resources (sources of capital and the capital
structure), operating resources and human resources

Closing the window

- Provide your entrepreneurial vision and mission (Appendix)
- Identify, discuss and defend your proposed business model
- Strategies and management of a new venture
- Marketing strategies
- Entrepreneurial finance - provide a three-year sales forecast and a balance sheet as an
appendix to justify your cash flow management (put them as appendices)
- Operation strategies
- Sustaining business growth
- Consideration of strategic alliance, partnership, franchising or creating a virtual
community or other ways to sustain business development
- Brief conclusion
Comprehensive appendices
1. Venture vision and mission
2. Business ideas mind map (5W2H)
3. Business model canvas
4. Value proposition canvas
5. Financial information a. 3-year cash flow statement, b. 3-year sales forecast; c. ratio analysis
6. Other back up information, data, and market trend supporting, etc.

Assessment criteria:

1. Group-based business plan – 100% (50% of overall grade); the students will be graded on a
group basis and shared the same marks.
 Knowledge & understanding of the subject content (creativity and innovation) – 40%

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 Research skills – technique and process for the new venture start-up (feasibility) – 20%
 Evaluation of business solutions (marketing, operation, risk analysis) – 20%
 Communication skills on the business plan (application and communication) – 20%

2. Group-based presentation – a management presentation in tutorial 4 (5 minutes for a team

member) – 100% (50% of overall grade); the students will be graded on an individual basis.
 Presentation style / tone / fluency – 30%
 Concept and knowledge applied – 30%
 Problem-solving ability – 30%
 The use of visual aids/creativity – 10%

Deliverables:
- You will submit a final report (both in hard copy and soft copy) of about 2,500 words with your
findings. The assignment will be due at the 4 th tutorial. You are requested to submit to the canvas
system on or before the due date for the similarity index check.
- You will also present your findings in English within 5 minutes (for one student) on PowerPoint slides
including Q&A during the 4th tutorial.
- For the presentation, you are advised to present the business plan and supported by figures and charts,
but not limited to, the following topics
1. The business ideas – Who, What, When, Where and why
2. Business model canvas – how it works
3. The marketing plan and operation strategies
4. The financial projection – Break-even point, key ratios, and trends; net profit for the first 3 years
5. How to use IT/IS to sustain your business
6. Self-refection and assumption
7. Q&A
- If a student fails to show up in the presentation, he/ she will be allowed to have ONE make-up timeslot.
Time will be allocated separately.
- Be reminded that to submit your assignment by one of your team members only.

Plagiarism and academic referencing:

- All Project Proposal will be submitted for validation by Turnitin plagiarism checking software. An
essay with excessive similarity will be considered as unacceptable. Copying from other sources and the
students’ works from the past are deemed a violation of the plagiarism acts.
- All essays must build on proper and credible including academic and commercial resources. A detailed
reference list with appropriate in-text citations is required. There is no specific requirement on the
number of references, but it is suggested that there should be about 30 references for the essay. An essay
with no reference list or citation will be considered as unacceptable.

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