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APCO Climate Skepticism Strategy

APCO Climate Skepticism Strategy

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Published by mikedesouza
Detailed budget and communications strategy crafted by APCO Worldwide to roll out video casting doubts about peer-reviewed climate change science. It outlines a plan to produce a video and then coordinate a sophisticated marketing and public relations campaign to distribute the message in the media and governments around the world. Tom Harris, a communications consultant and public relations expert who was working for APCO Worldwide at the time, has confirmed he wrote the script of the video.
Detailed budget and communications strategy crafted by APCO Worldwide to roll out video casting doubts about peer-reviewed climate change science. It outlines a plan to produce a video and then coordinate a sophisticated marketing and public relations campaign to distribute the message in the media and governments around the world. Tom Harris, a communications consultant and public relations expert who was working for APCO Worldwide at the time, has confirmed he wrote the script of the video.

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Categories:Business/Law
Published by: mikedesouza on Sep 14, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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