BALANCED
SCORECARD
INTRODUCTION &
REFRESHER
This workshop is the perfect
introduction to the Balance
Scor ecar d, including Strategy
Maps and br oader issues of
Strategic Performance
Management.
Or ganised by
The course is designed to give
participants a practical introduction to
these popular management tools or to
provide a refresher to those who feel
their scorecard knowledge is a little
dated. In an interactive workshop
participants will learn about the four
perspectives of the Balanced
Scorecard, how to design relevant
strategic objectives, how to draw up a
Strategy Map, and how to develop
meaningful performance indicators.
Overview:
This workshop is one of the longest
running and most successful in its
field. Designed, delivered and
constantly updated by the Advanced
Performance Institute, it ensures that
participants will get the latest insights
based on a wealth of real life
implementation experience. The aim
Pr eferr ed Partner
of this workshop is to provide a solid
introduction to this exciting topic and
to give a refresher to those who have
been temporarily out of touch with this
fast evolving field.
To manage performance
organisations need to understand
where they are, where they are going
and what needs to be done to get
where they want to be in the future.
Without a strategic performance
management approach it is
1
Presenter: Bernard Marr, Director of Research
The Advanced Performance Institute
23 October, 4 December 2008
www.unicom.co.uk/balancedscorecard
impossible to address these
fundamental issues. Performance
indicators not only enable managers
to track whether the organisation they
are managing is moving in the right
direction; measures are also an
important motivator, strongly influence
people's behaviour.
Scorecards, strategy maps and
performance indicators have proven
to be a powerful means of translating
strategy into action and ensuring that
organisations become strategy
focused. They are tools that help
managers to clarify the value
proposition and as well as the drives
and enablers of the performance
outcomes. In today’s world it is the
performance drivers, especially the
intangibles and the way these are
managed and deployed, that
distinguishes successful
organisations from others.
Organisations therefore need to
identify the drivers of success such as
customer relationships, brand image,
processes, skills and know-how of
people etc., and understand how they
deliver value and lead to successful
performance. Strategy maps are the
tools that enable firms to visualise
how performance drivers lead to
value creation and successful
performance.
This interactive workshop is designed
to take delegates through the design
process of an actual scorecard, a
strategy map, and performance
indicators. Using a case example and
guided by step-by-step process and
templates, delegates will experience
the practical applications of these
tools.
Participants will learn how to
define objectives in the four
perspectives:
• Background and rationale of the
Balanced Scorecard
• Background and rationale of
Strategy Maps
• Key issues in Strategic
Performance Management
• Strategy Maps and Architecture -
how to build a causal map that is
strategically aligned?
• Measuring Performance - why and
how do we measure performance?
• How to design meaningful and
actionable performance indicators?
• Strategy Focused Organisation
• Balanced Scorecard and Strategy
Maps as tools for Strategic
Performance Management
Key Points:
• Financial Perspective
• Customer Perspective
• Internal Processes Perspective
• Innovation and Learning
Perspective
• They will then learn how to
translate the objectives into a
cause-and-effect strategy map and
how to design meaningful and
relevant performance indicators.
Overall the workshop is designed to
give participants a practical
introduction to and a thorough
understanding of Balanced
Scorecards and Strategy Maps as
state of the art strategic performance
management tools.
 Balanced Scorecard Workshop Registration Details

MAILING CODE: PDF Please Book Me On This Event

1st Delegate
23 October 2008
Dr/Mr/Ms/Mrs.............First Name.......................................
4 December 2008
Surname............................................................................
Position..............................................................................
Head of Department...........................................................

PRICE
2nd Delegate
£550 + VAT
Dr/Mr/Ms/Mrs.............First Name.......................................
Surname............................................................................ Balance Scorecard Advanced
The course builds on the introduction workshop and is designed to give
Position.............................................................................. participants who attended the introduction course or who already have a
sound understanding of these tools a practical understanding of how to
successfully implement these tools, how to cascade the scorecard to
Head of Department........................................................... achieve alignment across the organisation, and most importantly how to
maximise the benefits of any implementation.

Dates: 26 June; 18 September; 20 November 2008

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Register: via our web site www.unicom.co.uk

Telephone UNICOM on +44(0) 1895 256 484 to provisionally reserve your place

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