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Global online confidence declined to its lowest level in six quarters to 89 as economic recovery hit a stumbling block and recessionary jitters again reverberated around the world, according to Nielsens quarterly Global Online Consumer Confidence Survey. There wasnt enough positive news to inspire confidence among global online consumers in the second quarter, said Dr. Venkatesh Bala, Chief Economist at The Cambridge Group, a part of Nielsen. Weak economic figures, slowing manufacturing performance and inflation in Asia, an intensifying debt crisis in Europe and continuing political instability in the Middle East combined with rising household expenses in the U.S. have taken their toll on consumers fragile confidence. Hopes for full global recovery in the next 12 months substantially weakened in Q2 as the majority of consumers around the world remained in a recessionary mindset.
Recessionary Mindset
Second quarter data revealed that consumers have retreated back into a recessionary mindset and they are tightening their belts again after the last 12 months of slowly improving, but cautious spending, said Dr. Bala. According to the latest survey, consumer allocation intentions declined globally in all discretionary areas from investing in stocks and buying clothes to taking holidays and upgrading technology compared to three months ago. For the outlook to improve for the rest of the year, consumers globally will look to greater stability in food and energy prices, as has begun to occur recently, along with abatement of region-specific concerns. In another indication of how consumers are prolonging the recession sentiment, 58 percent of global online consumers said they are still in a recession the most in the past year. Of those, more than half (51%) believe they will still be in a recession in a years time. The number of Asia Pacific online respondents who said they are currently in recession rose from 37 percent in Q1 2011 to 45 percent in Q2. And in Middle East/Africa, the economic recession lives on for 74 percent of online respondents an increase of nine points from three months ago.
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21%
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8% 7% 6% 5% 4%
22% 27% 7 48% 37% 13% 3 52% 35% 29% 9 44% 27% 15% 18% 16% 30% 39% 8%
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59%
19% 14%
14% 9% 10% 8% 7%
7% 6% 5% 4% 3%
13% 6% 6% 6% 4%
43% 24% 20% 8% 22% 15% 15% 35% 10% 6% 9% 10% 12% 16% 2% 4% 7% 18% 26% 39%
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38%
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37%
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46% 30%
46% 30%
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16% 28% 8% 45% 5 45% 14% 4 50% 28% 8 44% 40% 29% 22% 5% 14% 24% 36% 18%
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5% 5% 5% 5% 4%
7% 7% 6% 5% 6%
15% 16% 25% 10% 17% 12% 23% 30% 9% 5% 2% 7% 7% 12% 4% 12% 25% 18% 20% 24%
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29% 22% 22% 14% 23% 30% 24% 42% 12% 10% 13% 12% 11% 12% 3% 7% 22% 21% 25% 32%
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56% 31%
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12% 12%
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8% 8% 11% 8% 3%
20% 15% 25% 9% 13% 31% 34% 38% 12% 5% 22% 20% 29% 37% 20% 13% 15% 8% 9% 1% 12% 19% 20% 36% 29%
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34%
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32%
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40% 37%
52% 32%
21%
22%
33%
23%
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6%
3%
6%
29%
1%
2%
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+1 98 NORWAY
+4 99 DENMARK
*
-2
86 SOUTH AFRICA
99 PERU
-5 126 INDIA
88 PAKISTAN
+1 96 BRAZIL
-4 88 GERMANY
85 VENEZUELA
+3 64 IRELAND
+5 65 UKRAINE +2 43 -2 45
0 66 POLAND
-3 66 ESTONIA
-1 101 CANADA
-2 89 TAIWAN
-6 103 SINGAPORE
+5 115 PHILIPPINES
-1 95 ISRAEL
+1
81 FINLAND
-3 60
LITHUANIA
PORTUGAL
+3 42
HUNGARY
CROATIA
-4 112 INDONESIA
-3 94 AUSTRIA
-1 60 SPAIN
0
-4 41
GREECE
ROMANIA
+1 47
89
SOUTH KOREA
+1 52
+8 69 FRANCE
-2 89 COLOMBIA
80 MEXICO
0 57 LATVIA
-2 55 ITALY
* 55 JAPAN
+5 72
UNITED KINGDOM
-4
90 NETHERLANDS
-7 103 AUSTRALIA
-5
+5 93 ARGENTINA
+5 110 MALAYSIA
78 UNITED STATES
+1
-6
77 TURKEY
76
CZECH REPUBLIC
*
91 CHILE
-10 92 EGYPT
+1 110 UNITED ARAB EMIRATES -2 108 SWITZERLAND
-3 105 CHINA
+4 +1
92 SWEDEN 91 BELGIUM
-1
105 THAILAND
10
Country Abbreviations:
Argentina Australia Austria Belgium Brazil Canada China Chile Colombia Croatia Czech Republic Denmark Egypt Estonia Finland France Germany Greece Hong Kong Hungary India Indonesia Ireland
AR AU AT BE BR CA CN CL CO HR CZ DK EG EE FI FR DE GR HK HU IN ID IE
Israel Italy Japan Latvia Lithuania Malaysia Mexico Netherlands New Zealand Norway Pakistan Peru Philippines Poland Portugal Romania Russia Saudi Arabia Singapore South Africa Singapore South Africa South Korea
IL IT JP LV LT MY MX NL NZ NO PK PE PH PL PT RO RU SA SG SA SG ZA KO
Spain Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates Great Britain Ukraine United States Venezuela Vietnam
ES SE CH TW TH TR AE GB UA US VE VN
Region Abbreviations:
AP EU LA MEAP NA
Asia Pacific Europe Latin America Middle East, Africa North America
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, please visit www.nielsen.com.
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