PRESENTATION FOR THE

ESSENTIAL MARKETING
MANAGEMENT

PRESENTED BY :
SUMBUL FARAH
MUNAZZAH
BBA III & lV
INTRODUCTION
 Half a century ago, as lakme took her steps into freedom, Lakme, first beauty

brand was born. At a time when the beauty industry was at a nascent Stage,

 Lakme tapped into what would grow to be amongst the leading,high consumer
interest segments in the Industry that of skincare and cosmetic products.
Armed with a potent combination of foresight, research and constant innovation.

 Lakme has grown to be the market leader in the cosmetics industry .

 Lakme today has grown to have a wide variety of products and services
that cover all facets of beauty care, and arm the consumer with products.
 HISTORY
 A brand that has over 5 decades talked of beauty is none other than Lakmé.

 Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from

the early 80’s

 Lakmé also understands the importance of maintaining and accentuating a

women’s natural beauty

 For this it has introduced a range of skincare products from 1987.

 These ranges have been constantly innovated to bring specialized beauty care

 With a unique blend of understanding of women of all ages, today, Lakmé is all

setting trends and dominating the fashion arena.

.
Everything a girl wants

Lakmé has a wide range of products in color cosmetics that bring

visible results.

To add to this vast is a range of specialized skin care products for

the discerning women.

Keeping skin looking healthy and glowing is also a part of looking

great. Lakmé provide the complete package with the skin care range
and the wide range of colors to spice up the look.
PRODUCT DESCRIPTION :
 Lakme is a world reknown and great cosmetic company.
 A wonderful gift hamper for today's women.
 This gift hamper is a great choice for giffting on any
occasion

PRODUCT CATAGORIES
One Lakme Lipstick.
 One Lakme Nail Polish.
 One Lakme Eyeliner.
One Lakme Kajal.
One Lakme Strawberry Face Wash 50 gms.
One Lakme Radient Rose Powder.
One Lakme Nail Enamel Remover.
One Lakme Strawberry Silk Cream 50 gms.
One Lakme Deep Pore Cleansing Milk 120 ml.
One Lakme Shampoo.
 GIFT
HAMPER
Lakme Strawberry Silk Splash Face
Wash

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Lakme Deep Pore Cleanser

Formulated with natural avocado extracts,

Lakme Deep Pore Cleanser gently cleans the
skin of all surface impurities.
Contains anti-oxidants like Vitamin E which
condition the skin. Its light moisture based
formula, nourishes while it deep cleans the
skin
Summer
2006
Free Spirit-Starlight
Face Highlighter
A fine and
transparent texture,
the powder instantly
blends into the skin
to create a natural-
looking glow. Light
and easy to apply.
Ideal for party-wear!

Rose Powder (Soft Warm & Pink)

Foundation make-up in a powder format
gives a flawless radiant look.
Contains rose fragrance to keep you
fresh, contains sunscreen to protect
from harmful UV rays. Gives a flawless
radiant look.
HAIR STYLING:
Hairstyling is the art of setting your hair in a particular manner. ., hairstyling is seen
as a time consuming process, involving trips to the salon. But with Lakme Hair
next, you can get that salon look, at home,

 GEL Provides hair with volume, shine and helps hold hair in place.
 MOUSSE Helps in giving volume to a hairstyle, especially for thin limp hair.
 SPRAY Gives firm hold and finish to the style.
 SERUM For shine and tangle - free hair.
MARKET SHARE
 Revlon has a market share of 80% in the premium market.

 Lakme is the overall market leader in the colour cosmetic with a wide
range of products and prices, both.

 The organised colour cosmetics market is estimated at Rs 340 crore

currently.

 Revlon's sales account for Rs 60 crore of that. Lakme leads the marke
with sales of Rs 100 crore.
 New Products & Services

Lakme Sun Expert Sunscreen Soufflé

For Oily Skin
A unique, water-based, lightweight sunscreen that's
non-greasy and prevents 70% of skin damage.
Specially formulated for skin.

Lakme Skin Brightening Gel

For After Sun Use
Rehydrate and revive your skin with new
100% oil-free Lakme Skin Brightening Gel.
 Silky skin
LAKME has launched Lakme
Strawberry Silk Crème with
strawberry extracts... Lakme has
been the pioneer in the skincare
category in and launched the first
moisturising lotion over 20 years ago.
 Feast for face

LAKME has introduced Lakme Face Magic -Daily Wear Souffle.

Natural Marble for medium skin and Natural Shell for dusky skin. Priced at Rs 90,
it comes in a 30 ml jar. It contains Vitamin E and cucumber extracts.
 COMPETITORS

 Several Multinational companaies such as REVLON,YARDLY,GARNIER,L’OREAL

entered in the market

These companies initially cashed on their international brand

 Revlon,Maybellline & Avon with the major part of the rest

Other international brand in the sector include L’Oreal some ,
of them engaged in the level if marketing model for their products.
 DISTRIBUTIO N

There are two categories of channels of distribution

Prestige - Department stores, specialty stores and chain

department stores,

Broad - food stores, cosmetic discounters, warehouse clubs,

and mass merchandisers.
 PROMOTIONAL ACTIVITIES

It is identified by five different marketing methods:

• Direct Sales

• Direct Mail/TV/Print

• Free Standing Stores

• Health Food Stores

• Salons
SUGGESTION:

 The colors of the product, the logo design,the shape of the

package all say ‘cool’.

 Packaging should feature many clear caps and lids that show
off the bright shades of lipstick and
eyeshadow within, as transparent packaging plays a major role in
brands where colour is a key selling point. Always having new
formulas in fresh packaging keeps customers coming back for
more.