SHRIRAM TRANSPORT FINANCE CO. LTD.

QUARTERLY PERFORMANCE REPORT

(QUARTER 1 OF FY 2011)

By Mukesh Hooda Regional Head (Credit Cards) STFC (Mumbai-Gujrat Region)

PERFORMANCE HIGHLIGHTS
Performance benchmarked on targeted vs. actual performance:
1st in all India Region Ranking with a healthy figure of 124%. In all India SBU Ranking Rajkot is 1st, Baroda 3rd & Ahmedabad 4th are topping the ranking charts. Thane SBU is also on the verge of paralleling its actual performance with its projected one. Chembur SBU is laying last 71st.

Performance benchmarked on volume:

Mumbai-Gujrat is 4th in all India Region Ranking in cards approved and 2nd in Apps send to AXIS. In all India SBU Ranking Rajkot is 2nd, Baroda 4th and Ahmedabad 12th are giving Robust performances. Thane SBU with 38th and Chembur SBU with 71st rounds up SBU performances.

Others:
Stupendous support from SCV Segment (Mr. Bhupendra Patil) & Passenger Segment (Mr. Bhavesh Modi). Consistently glittering performances from Rajkot SBU (Mr. Amit Vihol), Baroda SBU (Mr. Ashish Shindey) & Ahmedabad SBU (Mr. Prakash Patel). Thane SBU is on its way up, but Chembur SBU should stand up and be counted now in our Regions performance Branches like Bhavnagar, Junagarh, Surat, Bhuj, Sakinaka, Jamnagar, Baroda, Jamkhambhaliya, Anand, Nadiad, Bardoli, Bhiwandi, Mehsana, Gandhidham & Patan have performed beyond all expectations. On the other hand branches like Surendranagar, Himmatnagar, Ahmedabad, Morbi, Amreli, Porbander & Rajkot have given miserable performances in comparison to their smaller counterparts.

ALL INDIA REGION PERFORMANCE MATRIX

Final figures for Quarter FY 2011

REGION
TAMILNADU ANDHRA PRADESH 1 ANDHRA PRADESH 2 MUMBAI-GUJRAT EAST KARNATAKA MAHARASHTRA CENTRAL NORTH NORTH-WEST NORTH 1 COASTAL

APPS SEND CARDS APPROVED

5540 3416 3453 3530 3062 3058 2853 2611 2055 1773 1413 825 5147 3579 3396 3089 2834 2673 2427 2235 1650 1614 1390 878

RANKING
1 2 3 4 5 6 7 8 9 10 11 12

Mumbai-Gujrat is 4th in terms of Card approved for the first quarter. Mumbai-Gujrat is 2nd in terms of Apps send to AXIS in the first quarter. Mumbai-Gujrat is 1st in terms of Actual performance compared against targeted performance with a healthy 124% hit ratio.

ALL

INDIA

SBU

PERFORMANCE

MATRIX

ALL INDIA SBU PERFORMANCE

SBU NELLORE RAJKOT HOSPET BARODA SECUNDERABAD KOLHAPUR TRICHY KURNOOL COIMBATORE PONDICHERRY PUNE AHMEDABAD VIZAG WARANGAL HYDERABAD APPS SEND 842 1313 1100 908 694 936 851 845 901 1026 851 889 759 779 734 CARDS APPROVED 1374 1057 927 888 813 801 797 796 793 793 769 756 742 739 720 RANKING 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

In terms of cards approved in first quarter Rajkot is 2nd, Baroda is 4th & Ahmedabad is 12th. In terms of actual vs. targeted performance Rajkot is 1st, Baroda is 3rd & Ahmedabad is 4th with hit ratios of 188%, 170% and 152% respectively.

MUMBAI-GUJRAT

REGION

SBU

PERFORMANCE EQUILLIBRIUM

Weak Performers

Excellent Performers

Right now it is a three horse race in Mumbai-Gujrat region for top spot between Rajkot SBU, Baroda SBU & Ahmedabad SBU; they are not only fighting it out for the top spot in region alone but also all India. Lets hope they bring more glory to our region. On the other hand Thane SBU is proving quite average till date and Chembur SBUs last ranked performance is like big stain that require some serious attention.

MUMBAI-GUJRAT BRANCH PERFORMANCE BREAK-UP

Mumbai Gujrat Branch Performance Matrix
Outstanding Performers (Green ones) Mediocre Performers (Yellow ones) Poor Performers (Red ones)

WISE

Branch Name
BHAVNAGAR JUNAGADH SURAT JAMNAGAR BARODA JAMKHAMBHALIA GANDHIDHAM MEHSANA BHARUCH NADIAD SAKINAKA, BARDOLI BHUJ DAHOD ANAND BHIWANDI PATAN

Score Branch Name Score Branch Name

209 PORBANDER 194 RAJKOT 190 NAVSARI 185 VAPI 156 GODHRA 156 PALANPUR 145 THANE 135 DAHISAR 116 115 113 112 111 108 89 89 56 107 AHMEDABAD 103 AMRELI 70 HIMMATNAGAR 62 KALYAN 59 BOISER 58 VASAI 44 RAJPIPALA 36 SURENDRANAGAR MORBI PANVEL BELAPUR CHEMBUR VASHI ROHA MASJID VADHKAL

Score
48 48 36 34 33 28 15 14 10 5 3 3 2 1 1 0

Green branches shall remain green, yellow ones shall turn green and Red ones shall turn at least yellow if not green. Ultimately all 41 Branches shall be in Green zone by year end.

SWOT ANALYSIS
Rajkot, Baroda & Ahmedabad SBU Experienced and highly workaholic team SCV & Passenger Segment Chembur SBU Sluggish performance from certain bigger branches A bit slow in our work processing

STRENGTH

WEAKNESS

OPPORTUNITY

THREAT

Chembur SBU can finally Shine. Finish 2nd in all India region ranking. Rajkot, Baroda, Ahmedabad & Thane SBU can come in Top 5 SBU's.

Tamilnadu, AP-1, AP-2, EAST Regions Room for complacency Inadequate service and support to our customers and fellow colleagues

PROGRESS

CARD

OF

MUMBAI-

GUJRAT REGION

11th Last Financial Year

Mediocre

4th in 1st Quarter FY 2011

Good

3rd in 2nd Quarter FY 2011 (projected)

Better & Best Is to come

In FY 2010 Mumbai-Gujrat finished 11th in a 12 horse race with a score of 4800+. In first quarter alone Mumbai-Gujrat is 4th with a score of 3200+. In coming quarters we plan on steadily moving up the pecking order towards our targeted slot No. 2nd.

2nd Quarter Objectives

Mumbai-Gujrat Region should come 3rd in volume wise all India Region Ranking. Rajkot, Baroda & Ahmedabad SBU should feature in top 5 in volume wise all India SBU Ranking. Thane SBU should come in Top 15 Half of SBUs and Chembur shall come up in pecking orders in the first half of the lot (i.e. within top 35). Branches that havent fared well in first quarter shall better their performances in the second quarter. Better synced and efficient service shall be provided to our customers. High level of coordination with our fellow counterparts and by providing them effective support from our part shall give optimum results.

THE ONLY WAY I KNOW IS THE WAY UP, UP AND FORWARD.

--By Alexander (on being asked when would he stop in his pursuit of conquering the world).

Now let us march on to Success and just like Alexanders path our way should also be Up, Up and Forward in pursuit of our Ultimate Goal:

1 Agreement, 1 Application, 1 Credit Card