An advertising strategy is a campaign developed to communicate ideas about products andservices to potential consumers in the hopes of convincing them to buy those products andservices.
The overall creativity of the dishwasher bar is good and is highly acceptable in the Pakistan’s
existing market people having different income level can purchase it and it is available in everydepartmental store with a reasonable price. The packaging is in green and yellow color withlargely written MAX in the middle of the bar. The bar is not just limited to clean the utensils italso gives the fragrance of lemon.
The company board made these question within them and find the solutions for right promotionand media the task is to choosing the media through which the customers and viewers perceivewhat the company to make them aware about the product and they have a brand loyalty about itafter watching and using it.1.
Who is our audience?2.
Where are we now in the minds of our target audience?3.
Where are our competitors in the minds of our target audience?4.
Where do we want to be in the minds of our target audience?5.
What is the consumer promise or the big idea?6.
What is the supporting evidence?7.
What is the tone of voice of the ad?
Max's marketing strategy is a notable example of successful frontal attack. The brand was able tofind a credible and sustainable differentiator against Vim. Max took the position of an Anti-bacterial dish wash bar to fight Vim. Max was Pakistan's first Anti-bacterial dish wash bar. As