A B-Plan on Elevator Advertising

Submitted to: V. M. Patel Institute of Management Created by: Om Vasani, Yesha Shah, Shivani Shah & Harsh Zaveri. Division: C

What is elevator advertising?

Elevator + Advertising = Elevator Advertising

Who are We ??

We are Eltise & We are Committed to Growth

What we do ??

We combine space lying idle in & around the elevators with different brands filled around the world.

We combine space lying idle in & around the elevators with different brands filled around the world.

Innovative Ways

To Succeed

Capturing best locations for our clients

At Eltise we put our Clients first ..

Thus bringing in trust, loyalty & growth; both, to them & to us ..

What we do ??

What we do ??

Creative Team

High Rise Buildings & Malls

Process

Client has to pay half of the amount as advance payment while the other half has to be given through a post dated cheque which would be drawn as per the last date of the contract.

From the advance payment labour charges & print out charges would be paid.

A part of the advance payment would be given to the mall or

to the commercial place as rent for allowing us to use their

elevator.

The other half would be used in paying out salaries &

What about the cost ??

Cost would vary depending upon the time for which you put your poster in or around the elevator. For e.g. weekly, monthly, annually, etc.

Cost would be based on the size of the poster or the

banner which is to be used.

Cost would also depend on the quality of the print. Price would increase if the print is in color

Professional advice from our creative team might cost

you some money.

Manpower Requirement

A Team consisting of 4 Marketing Executives (Pay Package - Rs 7000 p.m. + Incentives) (Total : Rs 7,000 * 4 = Rs 28,000)

Creative Team consisting of 2 people.

(Pay Package Rs 7000 p.m. + Incentives)

(Total : Rs 7,000 * 2 = Rs 14,000)

Laborers whenever required

(Pay Package On Daily Basis)

Other Details

Office on rent Rs 15,000 p.m. (in Ahmadabad at Income tax)

Other expense Rs 10,000 p.m. (includes electricity, phone bills & all)

Initial Capital Required is between Rs 1,00,000 to Rs 5,00,000.

Opportunities

Increase in development of commercial buildings, malls & multiplexes.

Less or no competition seen in this domain so far in India.

Increasing competition among different brands

would help the business grow.

It is a repetitive business. Greater opportunities lie if you can seize those.

Threat

Companies might directly approach

commercial places, malls or

multiplexes.

Poster or banners could get torn.

Once we begin business many others might join in.

Future Plans

Planning to grow business by buying

hoarding places.

Planning to launch a paper filled with

different commercials which would then be

distributed at various places.

Keep focus in our primary field which is elevator advertising ..