How brands can use

Growth Hacking
By

Digital Marketing Forum 2017

 Toma Grozăvescu
Founder & Growth Hacker

toma@smarters.ro

Follow toma.grozavescu on:

Open Social Media Marketing Workshop https://smarters.ro/

How brands can use growth hacking @Digital Marketing Forum 2017
 Let me tell you a little story…

How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
 Growth hacking-ul este o nouă abordare în marketing,
pornită de la companiile tech și care se bazează pe
experimentare și creativitate pentru a găsi cele mai bune
canale de creștere a unei afaceri.

How brands can use growth hacking @Digital Marketing Forum 2017
 How can we find those
„magic” moments?

How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
 1. Experiment like your life
depends on it.

How brands can use growth hacking @Digital Marketing Forum 2017
• Twitter runs ~30 experiments/week.

• There are always at least 10 versions of Facebook live at

any time.

• @SMARTERS we run 2-3 per week.

• Have a weekly growth meeting.

How brands can use growth hacking @Digital Marketing Forum 2017
 How to choose what to test:

• What is the potential impact of the idea?

• How much do I trust it?

• How much time/resources do we have?

How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
 2. Measure & learn
Don’t follow your intuition.

How brands can use growth hacking @Digital Marketing Forum 2017
 Did you know?
• The messages on cigarette packages not only that they do not
make you stop smoking, but make you more likely to keep
smoking?

• The Obama campaign team increased donations from

supporters by ~300% by optimizing email subjects & content?

• Airbnb in France found out that offline campaigns are 200%

more efficient than online campaigns?

• 95% of B2B content has 106 shares or less?

How brands can use growth hacking @Digital Marketing Forum 2017
• Use tools like heatmaps, scroll bars, customer surveys
and screen recordings to better understand users.

• Use advanced analytics tools such as IBM Watson,

Amplitude or Popcorn Metrics/KISSmetrics.

• Use Buzzsumo et al. to better predict what might work;

How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
 The “Aha!” moments
• Twitter - once a user follows 30 people, they’re more or
less active forever.

• Facebook – once a user has 10 friends, he will remain on

the platform.

• Dropbox – once a user adds a file in the Dropbox folder.

How brands can use growth hacking @Digital Marketing Forum 2017
 3. Invert the sales funnel

How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
 Create a growth model for your
business.

How brands can use growth hacking @Digital Marketing Forum 2017
 4. Use your product as a
marketing tool.

How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
 How can I use my customers to help
me attract more customers?

How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
• Network invitations;

• Ask for access to contacts;

• Rewards;

• “Backlinks”;

• Platform integration;

How brands can use growth hacking @Digital Marketing Forum 2017
 5. Growth, or else...

How brands can use growth hacking @Digital Marketing Forum 2017
 What we can learn from the fastest
growing startups

• Test like your life depends on it;

• Measure before anything else;

• Invert the sales funnel;

• Growth, or else…
How brands can use growth hacking @Digital Marketing Forum 2017
 Toma Grozăvescu
Founder & Growth Hacker

toma@smarters.ro

Follow toma.grozavescu on:

Open Social Media Marketing Workshop https://smarters.ro/