Universitatea Hyperion

Facultatea de Stiinte Economice, ECTS

Busniess Plan

Student : Zecheru Andreea Elena

First Year, ID
 Stationary Store

Description
Our mission is to provide the simplest, most convenient and effective
way to meet the needs of our clients. We pay special attention to the
training of our staff, in order to ensure the maximum satisfaction
when using Stationary Store products.

Our company sells a wide range of stationery: pens, sheets, folders,

binders, etc. Through the services they offer to meet the needs of our
clients in Botosani in order to become a reliable partner in future
collaborations.

Using our talent, experience, enthusiasm , enthusiasm, passion and

our knowledge, we can have what you want you can become
achievable.

Our Motto is: a satisfied customer, a dream fulfilled .

Strenght:

• a viable sector of activity;

• wide range of products offered to customers;
• fast and qualitative service;
• modern shopping, look pleasant;
 • new merchandise all the time, target audience taste;
• innovative promotion schemes;
• purchase prices which allow a decent commercial margin;
• young staff, ambitious;
• customer service;

Weaknesses
• funds for opening a store
• lack of foreign manufacturers.

Threats

• small businesses, who based his business on the circumvention of

laws;
• marketing firms who sells stationery products to the target group of
clients.

Clients

• Type of clients varies depending on the type of store and range of

services that are available in the unit. Thus, buyers may be mostly
individuals or firms. Among the items purchased mainly by
individuals include articles of stationery, Office supplies, etc.
Purchasing institutions, especially articles, office supplies, computer
systems and accessories.

Competition

• Wholesale distributors who, more often than not, constitute the link
between manufacturers and importers on the one hand and retailers
or final consumers, on the other hand.
• Stores that sell retail, exclusively to final consumers.
• Companies that have developed "virtual stores" selling online, but
this kind of activity is still in the pioneering phase in Romania, and
the results are not, at least for now spectacular.

General objectives

• Selling products worth 10,000 Euro and 5,000 Euro profit in August
2021-August 2022.
• Getting to at least two personal bank loans worth 5,000 Euro in
June 2021.
• In the first 6 months of activity we want to collaborate with at least
4 companies in Ploiesti with a total of at least 50 employers.
• In the first three months we want to sell a wide range of approx
3000 pieces;
• In the first three months we want to sell our clients products, worth
6.000 Euro.

Product description

• Stationary Store will sell a wide range of products necessary for

students, students.

Paper products:
▫ -writing/xerox paper;

▫ Writing instruments
▫ - pencils, markers, pens;

▫ Desk Accessories:
▫ - paper punches, paper clips, folders,

Office support
▫ Promotional products: ▫ -calendars, address books, business cards,
greeting cards, computers;
Promotion

• Internet-buying a banner on a website

• Street advertising
• Print advertising, radio and TV
• Ads on sites monitorul.ro, okazii.ro.
• Sampling – sharing folders
• Promote door-to-door

Budget establishment

• About 1000 Euro

• -taxes, taxes
• -permits
• -ANAF statements, etc.

Profit/loss calculation

• Total planned spending = 700 euro

• Total income = 1000 euro
• Gross Profit = 4000 euro
• Marketing, administrative expenses = 350 euro
• Net Profit = 650 euro

Financing sources

• Bank loans
• Private financing.
 Bibliography:
https://ro.scribd.com