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- Viva Print Case Study

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Case Study 1800BusinessCards

Table of Content
The Client Requirements Radix Approach The Solution Star Features Language Localization Studio Localization Metric Based Development Video Hosting Feature Technologies Employed The Wrap Up About Radix 3 3 4 5 9 9 10 10 10 11 11 12

401 , Anand Mangal II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com

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The Client
Viva Print is a versatile printer from Czech Republic specializing in offset, digital, and inkjet printing. Highly customer centric in approach, Viva Print is always looking to automate its processes and reduce its operational cost. They then pass on these savings to their customers by way of reduced product prices. Their mission is to make their print services flexible, easily accessible, and affordable without compromising on profitability.

Requirements
When Viva Print first approached us their fundamental objective was to reduce their ultimate product cost. Ancillary to this came their need to better manage the product quality and business processes. So essentially they were looking for a solution that could help them lower their cost of operations and make them more manageable, and improve quality of their services. We believed web to print was the answer to their needs. But before we could develop anything concrete for them we had to sort out their requirement in detail. So we decided to break down their broad requirement into smaller parts. Viva Prints first requirement was that the solution should be easy to comprehend and use for their end customers. Secondly, the solution should carry their business branding. Viva Print further wanted to display the entire range of their products and services for their customers to see on the solution. They wanted the ability to manage the products and services displayed on the solution. They wanted some sort of online designing interface for their customers to use and create their own product designs.
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They were also interested in offering some ready to use designs to their customers for different products. Moving on from online designing, they wanted to allow their customers to place orders through the same solution. They wanted to allow their customers to make payments and arrange for delivery again from the solution itself. They wanted a facility that allowed them to disclose the order cost to their customers at the time of order placement itself. They were further interested in issuing an order receipt notice to their customers when the order was placed. They also wanted the ability to track the orders in their system. They wanted their system to capture customer details and store them in a secure place. They wanted to retain control over the product prices put up on the solution and any other published content.

Radix Approach
In Viva Prints case, we knew we had to take a different approach and be highly explanatory when it came to their solution. While they knew what they wanted their solution to do on greater business level they were not sure how it would work on out the operational level. The other thing that they seemed apprehensive about was their targeted market. They didnt know if the solution would be suitable for their market. So we decided to adopt a consultative approach for Viva Print. We gave them the necessary handholding and solution walkthrough to help them better understand its operational level implications. This helped us build Viva Prints confidence in our solution. It also encouraged them to be more involved in the development phase and share their inputs with us.
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The Solution
Viva Print has always believed that the two things that matter the most to customers are price and service. They adopted web to print to excel on both these fronts. While the solutions automated processes reduced their operational cost and ultimately product prices, web to print also made their business proactive in customer service.

The highlights of their solution are as follows: We developed their solution with a frontend that held great visual appeal, simple to use navigation pattern, and their business branding. We have developed a product gallery in the solution where Viva Print can display their full range of products and services.
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The system admin for Viva Print can add unlimited number of products to this product gallery and expand their product line in the future. For any product, Viva Prints customers can create their own designs, use designs offered by Viva Print, or upload a ready artwork if they have any.

We have integrated a dynamic template management system in Viva Prints storefront which allows their admin to host design templates for customers.
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Here again the system admin can add unlimited number of design templates to the template gallery for different products. We have developed a search facility in their storefront for customers to search for templates.

We have integrated an online designer studio with a slew of designing tools to enable Viva Prints customers to edit and personalize these templates or create their own custom designs.

401 , Anand Mangal II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com

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This online studio generates a low resolution digital preview for the customers to review and approve the design before printing. The studio generates a 300DPI print-ready PDF file as final output. For customers who have a ready artwork, we have developed an upload centre in the solution.

We have integrated a real-time calculator in Viva Prints storefront which allows their customers to calculate their order cost upfront.

We have integrated an advanced shopping cart system in their online print store for online order procurement. This shopping cart system has integrated payment gateway and shipping gateway which encourages online payments and makes product deliveries easy. The solutions order management system makes order tracking easy by assigning unique ID to every order.
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The system admin can issue order confirmations to customers from this order management feature. This order confirmation shall summarize product details, payment details, shipping details, customer comments if any, etc. The solution has a dedicated customer account which stores customer contact info, billing and invoicing details, order histories, designs saved, etc. This dedicated customer account also provides an images library to the customers to store images of their choice. Viva Print can use the solutions content management system to publish design guidelines, delivery terms, client testimonials, etc.

Star Features
For Viva Print customer service and satisfaction topped the priority list. They envisioned the same objective for their web to print solution as well. Now our standard solution features were enough to help them enhance their customer service. However, we custom developed a few features for them which has taken their customer satisfaction to a whole another level. Language Localization Viva Prints target market was Czech Republic. Their client sheet analysis showed that a major chunk of their revenues stemmed from their local market. In such case developing the whole solution in English language only didnt make sense. It was important that their customers relate to their online print store and feel comfortable transacting with them. So we added Czech language support to their storefront. Now their customers can see their print store in Czech language and connect better with their business.

401 , Anand Mangal II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com

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Studio Localization We have taken the language localization aspect a step further by integrating Czech language support in their online designer studio. They had customers who preferred getting their products printed in the local language only. To facilitate this, we integrated Czech language characters in their online designer studio. So moving away from the default English language, their studio can now allow product personalization in Czech language. Metric Based Development We further customized the storefronts development for Viva Print. During our initial discussions, Viva Print had requested that their solution be developed using the metric system. So we obliged them by marking the measurements of their storefront in MM under the metric system. Video Hosting Feature

Viva Print had already used the solutions content management system to publish FAQs and design guide for customers. But they were also looking for
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some sort of visual tutorial to enhance the level of assistance they provided to their customers. So we custom developed a video hosting facility in their storefront which allowed them to host how-to videos for online designing. They have further used this video hosting facility to embed popular videos from broadcasting giant YouTube. This way, they are carrying out very effective marketing campaigns and promoting various print products through their storefront.

Technologies Employed PHP MySQL JavaScript AJAX CSS HTML DHTML Flash The Wrap Up
We believe that Viva Print is one project that gave us an opportunity to work on web to print end-to-end. We played the role of developers, consultants, and even partners at times for Viva Print. We are proud of our association with Viva Print and look forward to having a longstanding business relationship with them.

401 , Anand Mangal II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com

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About Radix
Radix is an IT outsourcing company that leverages the potential of technology to deliver effective, reliable, and consistent IT services with cost savings. But we do not simply deliver economies of scale. Our multitechnology and multi-domain exposure enables us to add to your bottomline.

401, Anand Mangal-II, C G Road, Ahmedabad, Gujarat-INDIA Phone: +91-79-32403371 VoIP: +1-718-715-1551 Email: sales@radixweb.com

401 , Anand Mangal II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com

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