PROJECT BASE ON STUDY OF TELECOMM SECTOR STRATEGIC MANAGEMENT SYSTEM

Of (Wateen Telecomm Wireless Broadband Internet Connection)

Farhan Siddiqui

Dated 15-Jan-09

ABSTRACT: iii ACKNOWLEDGEMENTS: iv INTRODUCTION: iv Vision & Mission: v Details of Project: v Purpose of the project: v SWOT analysis of Wateen telecomm vi EFE MATRIX LIST KEY EXTERNAL FACTORS OPPORTUNITIES & THREATS: vi External Factor Evaluation Matrix (EFE) vii Internal Factor Evaluation Matrix (IFE) vii The Quantitative Strategic Planning Matrix (QSPM) viii SUGGESTION: ix CONCLUSIONS x

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ABSTRACT:
This is a Project of the telecomm Sector strategic management concepts and tools in Wateen Telecom, which changed the condition of telephony, Broadband wireless internet, TV & mobile. Into a multi-competitor telecommunications market reform results show growth, but primarily through a concentrated market and the economic output of the dominant privatized incumbents, and improvements in sector development, but with insufficient levels of competition and investment, and underdevelopment in infrastructure, service diversity, pricing, technology deployment, and universal access. This dissertation explains these mixed results as the consequence of path-dependence of reform on a negative institutional endowment, one which favors regulatory governance structures that establish or enforce selective property rights on the market. The institutional endowment is defined herein as the formal structures of the federal division of powers, as well as other institutions and organizations which affect its functions. The institutional endowment is reviewed within the broader context of a democratic transition which shifted control of policymaking between the executive and legislative branches, but which maintained rent-seeking coalitions of political and economic entrepreneurs that gain or protect selective entitlements within the system during reform periods. This mini project shows the growth and development of the telecommunications sector to be constrained by the institutional characteristics mentioned above. At the same time, unexpected consequences of incremental strengthening of presented new options for future structural reform of the regulatory governance system of the telecommunications sector. There are many opportunities in this industry, including favorable government regulations, and media support as well as foreign expansion. But some of these

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opportunities are overshadowed by the threats from Cable Net, and others, and strong competition. These factors can be paired with Wateen Telecom, internal strengths:

ACKNOWLEDGEMENTS:
In writing these acknowledgements, I look back on several importances of this course STRATEGIC MANAGEMENT (MGT603) in fall 2008, to remember the people and experiences that significantly shaped the final version of this work. These projects are always better with the support of friends, so I want to recognize the lasting friendships which I made.

INTRODUCTION:
Wateen Telecom, Pakistans largest communication company in the private sector has become the detrimental catalyst that has rampantly moved forward the country into a digital revolution with its ability to seamlessly connect and enable smarter, faster, costeffective and flexible communication solutions to reach its valued customers. Wateen Telecom is the Abu Dhabi Group's latest venture in Pakistan. After the successful launch of Warid Telecom in Pakistan, which has a subscriber base of over 10 million customers in 145 cities, Wateen Telecom has been set up to become the leading "Carrier's Carrier" providing services based on quality, reliability and affordability in the communication and media sector. Wateen is committed to bring Next Generation services to your doorstep. As well as Wateen Telecom is the Abu Dhabi Group's latest communication investment in Pakistan. Wateen Telecom's current goals are to be set up as the leading "Carrier's Carrier". With the collaboration of Motorola, they plan on deploying a WiMax (Wireless High Speed Connection) country-wide network across Pakistan. This network will become one of the largest of its kind in the world. Wateen also envisions the provisioning of Direct-to-Home television services for Pakistani viewers. The commercial launch of Wateen's WiMax (Wireless High Speed Connection) services began with 22 major cities. Wateen uses MOTOwi4 WiMax (Wireless High Speed Connection) by Motorola. Other partners include Cisco, and Intel. Wateen is giving CPEi 600 & CPEi 300 to its indoor usage while CPEo400 for outdoor usage to its customers.

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Vision & Mission:

The mission statement of Wateen Telecom outlines the relationships, offerings, location, methods of capability continuance, economic and ethical policies, and unique qualities of that organization. It serves to guide the employees of the firm toward achieving their corporate goals and acts as concise information about the organization to those in the external environment as well as launch Pakistan into the 21st century new digital revolution by providing complete communication solutions to Telecom Operators, Corporate, Consumers and to be the leading Carriers Carrier by creating a world-class cutting-edge network to deliver a broad range of reliable, affordable and quality customer-centric services. To provide affordable communication services of WiMax (Wireless High Speed Connection) that meets and exceeds customers' requirements. To deliver high-quality, flexible and innovative solutions those are cost effective and conducive. To provide complete customer satisfaction on time, every time. Every customer should receive first class service each time they contact us.

Details of Project:
This project base on Wateen Telecom WiMax (Wireless High Speed Connection) this is unique service in Pakistan because of his great ability, performance and compatibility WiMax (Wireless High Speed Connection) in this project we also focus on plan for the future, organization opportunities, threats, internal strengths as well as weaknesses.

Purpose of the project:

The principal Purpose of this project is to deliver a high performance of telecom sector experimental scenario is to ISIs Netstation project IVanMeter proposes a form of highly reliable, low-latency interconnects of massively as well as the thoughts of different theorys about this particular course.

SWOT analysis of Wateen telecomm

Wateen Telecom a company and its position in the market, commercial viability, are has a very huge margin of extendable. Their methods of sales distribution are based on WiMax (Wireless High Speed Connection) to all new and extranets user. This is unique business idea to provide used to achieve their target through WiMax (Wireless High Speed Connection). Wateen telecomm launch special original invention & packages all users to attract towards.

EFE MATRIX LIST KEY EXTERNAL FACTORS OPPORTUNITIES & THREATS:

Telecom imports declined marginally and stood at $1.33 billion, whereas in order to discourage the imported, the government imposed regulatory duty of 50%. The PTA always ensured an investor-friendly environment, and this year the telecom sector had a total of $3.1 billion investments, of which more than $2 billion was made by mobile operators. Telecom sector of Pakistan continued to grow positively during 2007-08, however, the pace of growth was not fast. Since the liberalization has been completed and most of the segments of the sector have competition in some form, therefore it can be said that market is now moving towards maturity. Similarly internal and external factors including political and economic situation of the country also played a major role in current growth trends. With the new government in place and extensive work on regulatory measure taken by the PTA for future would result in improved growth patterns of the sector. Opportunity next generation networks (NGN) or the convergence of communications networks made possible by an evolution of IP and digital technologies. The (NGN) mean that Current technological advances are oriented towards integrating formerly separate single-business service networks into multiservice networks. These new networks are known as next generation networks (NGN) because they use rapidly advancing digital technologies based on internet Protocol. vi

 Advantages of incumbents in the broadcasting and telecommunication markets for broadband deployment. Today, with mobile internet services and the deployment of higher-speed mobile networks such as 3G (IMT-2000), users can connect from almost any location They can also access networks at any time connectivity (wired and wireless broadband). The next step in this technological revolution is to connect inanimate objects and things to communications networks. This is the vision of a truly ubiquitous network some of the company provided those sort of services like ZONG, MOBILINK, WORLDCALL etc.

External Factor Evaluation Matrix (EFE)

Analysis utilizing an External Factor Evaluation Matrix can be very helpful in determining the severity of threats and opportunities to Wateen Telecom. By assigning weights to each threat and opportunity, one can calculate an overall rating that signifies where the firm stands in the industry relative to the factors analyzed. An EFE Matrix for Wateen Telecom follows: Opportunities Media Support Government Support Audience Demographics Threats Other Wireless Connection Digital Satellite Broadcasting Normal Internet Connection Total: Weight 0.05 0.05 0.05 0.3 0.1 0.05 Rating 2 2 3 2 4 2 Score 0.1 0.1 0.15 0.6 0.4 0.1 1.45

1 2 3 1 2 3

Internal Factor Evaluation Matrix (IFE)

The Internal Factor Evaluation Matrix works similarly to the EFE Matrix. The IFE Matrix measures the internal strengths and weaknesses of Wateen Telecom, again by assigning numerical ratings to each factor.

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An IFE for Wateen Telecom follows: Strengths 1 2 3 4 Wateen Telecom Unlimited Bandwidth Capacity Strong Wateen Telecom Dark Fibre Provisioning Strong ABC Sports Division International Gateway Weaknesses 1 2 3 Decreasing Network Ratings Drop Connectivity Lack of awareness of Wateen Telecom wireless connection Total: 0.3 0.1 0.25 1 3 1 1 0.9 0.1 0.25 2.45 Weight 0.1 0.05 0.05 0.15 Rating 4 3 4 3 Score 0.4 0.15 0.2 0.45

The weights and ratings for the IFE are derived the same way as for the EFE. In the IFE Matrix, the strengths are relative to the internal environment of the firm, whereas the weaknesses are a reflection on how the firm interacts with the external environment.

The Quantitative Strategic Planning Matrix (QSPM)

This closing matrix is the main source for Wateen Telecom organizing the strategies suggested by the analysis done in the input and matching stages. This tool evaluates each alternative strategy to determine its relative attractiveness. Based on the critical success factors established for the industry, the QSPM provides a systematic means by which strategies may be compared in terms of their value to the relevant firm. The weights for this matrix are indistinguishable to those in the EFE and IFE matrices. The attractiveness score (AS) is then indomitable by evaluating whether or not the significant achievement aspect affects the applicable organization, inside this Project Wateen Telecom The range for attractiveness is: 1=not attractive, 4=highly attractive.

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(QSPM) Table
Key Factor Weight Product Development AS Wateen Telecomm Wireless 256 With 5GB Wireless 256 With 10GB Wireless 256 With 15GB Wireless 512 With 5GB Wireless 512 With 10GB Wireless 512 With 15GB Wireless 1MB With 5GB Wireless 1MB With 10GB Wireless 1MB With 15GB Total: 0.1 0.5 0.05 0.1 0.05 0.1 0.5 0.05 0.05 0.5 2 3 2 2 4 3 4 4 3 2 3 TAS 0.3 0.1 0.1 0.6 0.9 0.4 0.4 0.15 0.1 0.15 4.15 Market Penetration AS 4 2 2 4 2 4 4 3 4 4 TAS 0.4 0.1 0.1 0.6 0.6 0.4 1 0.15 0.2 0.2 3.75

Designed for Wateen Telecom the marketplace saturation strategies give the impression the largest part appropriate. Underneath this strategy Wateen Telecom should contemplate taking place improving contributions in the domestic market.

SUGGESTION:
A recent RAND study states that countries best capable of acquiring and putting to use 16 new technology applications of what they term the global technology information technology will be best suited to maintain or achieve high economic, political, and social development standards in the next 15 years. Four of those technologies are information & communications-related: rural wireless communications; communications devices for ubiquitous information access; ubiquitous radio frequency identification (RFID) tagging of products and individuals in addition to wearable ix

computers; all of which will require ubiquitous broadband access and efficient spectrum management. The United States, Canada, Germany, South Korea, Japan, Australia, and Israel are among the countries that RAND identifies as the most scientifically advanced in terms of being capable of securing these technologies.

CONCLUSIONS
These concluding sections enclose two sets of conclusions and a postscript. The first set of conclusions summarizes evidence from the case studies of whether a Wateen Telecom in the telecommunications sector exists, which selectively grants and enforce property rights on the market, and whether this management system is a result of a path dependence of reform to a Positive Institutional Bequest. The second set of conclusions summarizes contributions to the copy martial which frames these questions. Finally, a postscript is included to explore the implications of these conclusions to reform efforts for this current scenario. The major enticement arrangement of that particular firm is too mobilized & assembles. The institutional matrix protects a private monopoly whose main constituents are the government and the labor union. In 1996, it will be obliged to compete, and furthermore there is no assurance of what will happen to the unstable rentseeking Presidential system. The private management complies with its contractual commitments set out in the concession, including a price cap and rate of growth in lines, but has no further incentive or regulatory restriction to keep a cost-efficient operation. Expected levels of development and growth in infrastructure and service are met which later diminish when formal commitments end. The operator is recognized as one of the most profitable enterprises in the world, showing a disproportionate rate of return and wealth concentration, against the development outcomes achieved.