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Frankfurt Fair Dealer, October 14, Day 3

Frankfurt Fair Dealer, October 14, Day 3

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Published by: Publishers Weekly on Oct 14, 2011
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Frankfurt Fair 
Friday 14 October 2011
14 OCTOBER2011
For round-the-clock Frankfurt Book Fair coverage go to www.publishersweekly.com and www.bookbrunch.co.uk 
EOs noted the challengesfacing the global book business but remainedconfident about its endurance attheir annual panel discussion. “Itall depends on how you definea book,” Penguin CEO JohnMakinson observed on being askedif the book market was in decline.“If we’re talking about physicalbooks, the answer is yes.” But if you looked at “our consumptionof our media”, he added, “it isn’tdecreasing at all.” Arnaud Nourry of Hachette Livre said that thetravails of the industry werecyclical, and pinned lacklustreperformance in recent years on theglobal economy. However, “Peoplestill want to read.”Titled “New Horizons inGlobal Publishing”, the panel wasbased on French trade publishingtrade journal
Livre Hebdo
’s 2011Global Ranking of the PublishingIndustry, and was moderated by the study’s author, consultantRüdiger Wischenbart. It featured,in addition to Makinson andNourry, Yu Chunchi (Chineseeducational publisher FLTRP),and Oleg Novikov (CEO of Russian Publisher Eksmo),and was led by representativesfrom each of the study’spublishing partners.On the Asian side, Yu Chunchicited a growing if still nascentbusiness in China, and said thechallenge for the industry wasto capture the attention of thenew generations awash in digitaloptions, “like Angry Birds”.In Russia, the book marketis challenged, but potentially vast. Novikov reported thatthe country’s largest chain wasbankrupt, and that there wason average just one bookstorefor every 80,000 citizens. He was upbeat, however, about thepotential for ebooks to help theindustry – provided, he noted,there was some way to combatdigital piracy, which he estimated was 10 times larger than the legalmarket for books.Nourry remained bullish onprint, saying he expected ebook sales eventually to top out at
Frankfurt CEO panel goes global
30% to 40% of the market inFrance, and adding that ebookschallenged publishers to makebetter physical books. In sharpcontrast to the US, where tradeebook revenues are around 20%of the market, and the UK, wherethe figure is around 10%, Nourry said France’s ebook business was“about 0%”. Novikov, meanwhile,said ebooks accounted for just$2 million total sales in Russia.
IngramGerman deal 
ngram Content Group hasadded to its Global Connectprogram, reaching an alliancewith Germany’s Books OnDemand to print and fulfil ordersin Germany and its neighbours.Created in late August, GlobalConnect allows publishers in anycountry to print and distributetitles in countries where Ingramhas its own operations as wellas in countries of one of itspartners. In addition to its digitalbook manufacturing capabilities,BoD will handle retail distributionthroughout German-speakingcountries - Germany, Austria,Switzerland - and in more than1,000 internet bookstores as wellas the most important English-language book markets.BoD joins Singular Digital inBrazil as Global Connect affiliates.The company said it expected toannounce a partner in the Far Eastby the end of 2011. “The demandfor the printed book is strongin the German market, and theaddition of hundreds of thousandsof new titles through Ingram’sGlobal Connect program is abenefit for the entire publishingsupply chain,” said Dr MoritzHagenmüller, CEO of Books OnDemand GmbH. “We are pleasedto be an integral part of thisinnovative distribution service forpublishers all over the world.”Publishers that print anddistribute books with eitherLightning Source or BoD willdefine markets for each title inthe Global Connect program.Lightning Source and BoD willmaintain file integrity and securityas well as reporting and paymentremittance to publishers.
Frankfurt Fair 
Friday 14 October 2011
publishers, including OxfordUniversity Press, ChronicleBooks, Workman Publishing,and McGraw-Hill.Te latest update, codeMantraoffi cials say, features a “completeoverhaul” of the browser-basedinterface, and a new metadatamanagement application. Italso introduces
, anoptional add-on application that
ith a cocktailparty just off theshow floor in Hall8, codeMantra celebratedon Wednesday the releaseof 
collectionPoint 3.0 
, thecompany’s popular digital assetmanagement and commercialfile distribution platform. Firstreleased in 2005, collectionPointis now used by more than 40
codeMantra launches collectionPoint 3.0
At last year’s Frankfurt Book Fair, theApple iPad was still a relatively newdevelopment that promised to find aplace for digital editions of illustratedbooks left behind by the first wavesof e-ink e-readers. It was also thefirst year at the Fair for YUDU Media,a growing company that specializesin creating rich media content forthe web for its clients. A year later,YUDU CEO Richard Stephensonsays the company is back and busierthan ever, as more publishers lookfor solutions to put their illustratedcontent – from cookbooks, to graphicnovels, and children’s books – intodigital editions.Launched in 2007, YUDU is one ofa wave of new exhibitors at Frankfurthelping publishers transition to thenew digital marketplace. The companyhas over 150 Apps now live for clientsincluding some of the largest brandsand publishing houses in the world,including Random House, and WilliamsSonoma. YUDU offers a range of“fixed format” ePub solutions for theiBookstore, as well as multi-book“container” apps for the App Store.“Quality,” says Stephenson, whenasked what the top demand was for hisclients. “And we’ve figured it out.”
YUDU is in Hall 8.0, booth L973.
Illustrated books? YUDU’s got an app for that 
To contact Frankfurt Fair Dealer at the Fair with your news, visit us on thePublishers Weekly stand Hall 8.0 R925
Frankfurt reporting by Nicholas Clee and Liz Thomson for
andAndrew Albanese and Rachel Deahl for
Publishers Weekly 
Project Management: Cevin BryermanAdvertising: Joseph Murray and Fiona ValpyLayout and Production: Heather McIntyreEditorial Co-ordinator (UK): Marian Sheil
To subscribe to
Publishers Weekly 
, go to PublishersWeekly.com orcall 800-278-2991.Subscribe to
via www.bookbrunch.co.uk oremail editor@bookbrunch.co.uk for special rates
Frankfurt Fair Dealer 
issue printed by Henrich Druck + Medien GmbH,Schwanheimer Straße 110, 60528 Frankfurt am Main
Sharjah International Book Fairis the latest signing as affiliatepartner to PubMatch, the bookpublishing and rights databasefounded earlier this year by
 and Combined BookExhibit.Fair Director Ahmed Al Amri –pictured, centre, with Jon Malinowskiof CBE (left) and
PresidentGeorge Slowik Jr – told
: “Thisis an excellent development for allexhibitors and visitors. SIBF is a keyevent for international publishers,providing a gateway to the Arabpublishing industry and a platformfor Arab publishers to showcasetheir work to the rest of the world.This partnership with PubMatchwill substantially increase theopportunity to buy and sell rightsacross the globe.”
Sharjah signs up to PubMatch
n another big deal comingout of the US, Molly Stern at Crown has takenNorth American rights tothe anticipated new book by Rebecca Skloot. Te currently untitled work, which SimonLipskar at Writers House sold, will explore, as the publisherput it, “the animal-humanbond”.Skloot’s runaway hit, anddebut,
Te Immortal Life of Henrietta Lacks 
, was publishedby Crown in February 2010and now has over 1 millioncopies in print; it also,among other honours, wonthe National Book Award.Te new work, which Crownsaid would “explore someof the biggest, and as yetunanswered, questions at theheart of animals’ roles in ourlives”, touches on Skloot’sown background in veterinary medicine; the author workedin the field for over 10 yearsin, among other capacities, anER for animals, as well as aveterinary morgue.
Crown nabsSkloot’s new,untitled book
“promises to drastically reduce apublisher’s metadata headaches”.Te platform is fully compatible with XP, Vista and Mac OSX,and is built upon a flexible, openarchitecture that allows for easy integration with other systems,tools and applications.Missed cocktails? No worries,you can visit codeMantra atbooth D975 in Hall 8.0.

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