BY: 71 Nishit Patil. 72 Nouman Khan. 73 Paresh Jain. 74 Parvaz Shaikh. 75 Prashant Verma.

76 Pratik Bacche 77 Pratik Saraiya 78 Priyanka Baheti 79 Purvesh Alandikar 80 Riddhi Dalal.

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In 1990 Burger King launched B K Broiler,a flame-broiled sandwich

For health conscious customers it switched to vegetable oil for frying french fries

The campaign have your way was changed to Your way ,right way

Launched crisper French fries in 1999 to compete with Mc Donalds French fries segment

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Market Share

1993

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More Trouble
By 2000 all three major players faced tough competition from non- burger chains like KFC ,Pizza Hut etc.

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CRISIS RECOVERY In response to Mc Donald $ 1 Menu ,burger king came out with 99 cent menu with 11 items

VS

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Whopper Jr. The smaller whopper in the value meal was considered to have cheapened the quality of whopper brand image

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Burger King
Lowest Calories
Whopper Jr. , w/o Mayo 310 Hamburger 310 Veggie Burger w/o Mayo 310

Most Protein/ Calories

Chicken Whopper w/o Mayo 38 / 410 = 0.093 Santa Fe Chicken Baguette 31 / 380 = 0.082 Smoky BBQ Chicken Baguette 31 / 380 = 0.082

Most Food/ Calories

Savory Mustard Chicken Baguette 240 / 380 = 0.632 Smoky BBQ Chicken Baguette 234 / 380 = 0.616 Santa Fe Chicken Baguette 233 / 380 = 0.613
* Weight in grams

Burger King
In 2002 Burger King was sold to

New owners appointed Bradley Blum as the new owners of the company 4/30/12

Some complained that the franchisee complaints has led to too many shifts in CEOs which is changing the ad agency frequently Y & R advertizing agency was chosen to take over the advertizing activities of company Amerking the largest franchise sold all its 364 outlets Another major franchisee Carrols reported a drop in sales by 66%

Blum In Action

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Blum changed the advertizing agency from Y & R to Crispin Porter + Bogusky

Blum In Action

Blum did not allowed any more price reductions and discount but reduced number of items in cent value meal After the focus group conducted by company the final price of decided was $1.99 under the new campaign Everyday's right pricing

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Franchise Restructuring Initiative Burger King aimed at assisting the franchise in paying debts They concentrated on restorant opening and profitability Hired Trinity Capital ( financial service firm)as a part of this initiative Burger King shut down all underperforming franchise in the country(around 120 were closed)

How Much Does a Burger King Franchise Cost? Franchise Fees is a flat $50,000 and the total investment could be as low as $300,000 making Burger King a much more affordable option than most in its class

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Pros Franchise Fees - Lower than normal franchise fees. Burger King earns 4.5 percent royalties on sales as opposed to the more traditional 6%. Affordable - This is the least expensive of the super chains and although it can still run into the high 6figures, friendly Burger King makes you at least feel like you can afford it.

Special Incentive Programs - MinorityFran Participant, and unsurpassed on-going support.

Cons Although Burger King is not consumer's first fastfood choice, excellent market research and handholding by the company insures profitable sites before start-up.

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Replaced popular frame boiled campaign with fire grilled

Burger King

Open fry concept was totally new

Blum revived ad campaign 60 sec TV commercials were planned

Have it your way campaign was relaunched

CP+B relaunched Burger king with BK ligo on all cups and the bags in resturant

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Burger King to enter with DLF Rishi Raj, Anandita Singh Mankotia The world's second-largest burger chain, the $2.3-billion Burger King of the US, is set to enter the Indian market.

The company is tying up with the country's largest real estate company by value, Delhi-based DLF, in a 51:49 joint venture. Regulations allow up to 51% foreign direct investment in single-brand retail.

By entering into a joint venture with a real estate company, India, therefore, marks a departure from its usual strategy.

When contacted, a DLF spokesperson said that the company was talking to many prospective partners, but that nothing has been finalised. The fast-food chain is expected to begin its South Asia foray with India and then... 4/30/12

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Our Business Model Mission Statement

"We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors

The Team John W. Chidsey (Co-chair) Alexandre Behring (Co-chair) Ben K. Wells (CFO)[

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Future Plans
Boost sales and strengthen its market in India and South Asia.

Expand product line by introducing more items and diversification

Frequent periodical reviews of distribution and hygiene

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Competiti on
Mc Donalds Wendys Subway Yum! Brands Drive-through

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FUTURE GOALS
Promote eating in habit of costumers meal trend that's accelerated in the U.S. since the recession started in December 2007 Gimme a Whopper, fries and a beer. Whopper Bars which offer an assortment of burgers, toppings and beer

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Burger King is in a fast food battle. It's hoping its target market of adults ages 18 to 34 can lead it back to double-digit revenue growth

in restaurants they have torn down and completely rebuilt with the newer look, sales have rocketed up 30 percent.

The new interior will rotate red flame chandeliers, highdefinition TV-screen menus and a more industrial feel to the walls, incorporating red brick and corrugated metal. Hence our plan is to promote more of such franchises in the future

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FINANCIAL PLAN
I have made financial plan we will show in excel sheet Also we will be presenting a video the link of which is:

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Presented By Group 71-80 Click to edit Master subtitle style MMS-B

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