Who theseguidelines are or
I you are using social media toolssuch as Facebook, Twitter, Flickror YouTube, i you have your ownblog or i you are posting com-ments on other people’s blogs,then these guidelines are or you.I you would like to know moreabout social media in general,please take a look at the socialmedia toolkit on FedNet. This doc-ument contains helpul inorma-tion on tools that exist and how touse them eectively.
Why "personal"and "private" arenot the same
While communication throughsocial media is primarily a per-sonal matter, this is not the sameas it being private. In a lot o cases, written conversations in-side these networks can be oundthrough search engines such asGoogle. Even in cases where onlyyour contacts can see what youwrite, there is a possibility thatone o them will orward whatyou say and make it visible to awider audience. As a result, per-sonal conversation within socialnetworks should be consideredpublic rather than private.
IntroductIon
Communities have the power to make theworld a better place. We know this, because wesee it happen every day through the work of thevolunteers in our 187 National Societies.The International Federation of Red Crossand Red Crescent Societies (IFRC) embracesthe fact that today’s communities exist notonly in the physical world, but also online. TheIFRC leadership recognizes the wide reach thatcommunication in online communities can have– both positively and negatively. It encouragesall staff members to use new and social mediaresponsibly to communicate about topics withintheir areas of expertise – as long as it doesn’tinterfere with their primary duties or thesecurity of personnel or IT systems.While communication on behalf of theorganization is the primary responsibility of the communications department, the seniormanagement team recognizes that other staff members can also further the organization’sgoals by using social networks.These guidelines are designed to providehelpful, practical advice and also to protectthe IFRC, secretariat staff and Red Cross RedCrescent staff worldwide.If you have any questions, please contactthe external communications unit in Geneva(media.service@ifrc.org
).
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These guidelines consist o two parts: rst, best practice and recom-mendations by the communications department. This is ollowed by asummary o the rules and obligations that are already in place and howthey apply to sta use o social media.
Best practice
1.Be a good ambassador
While it is everyone's personal decision whether to use social medianetworks and tools or not, you should always be aware that your behav-iour and opinions refect on the organization.
2.Get advice
I your unit, programme or department wants to use social media topromote IFRC activities, please contact the external communicationsunit in Geneva (media.service@irc.org), which has the lead on socialmedia activities or the secretariat and can ensure consistency and helpwith best practice.
3.Be passionate
Passion is contagious. Share the passion you eel or your work and talkabout the successes you have been part o.
4.Use a disclaimer
I you have a blog and talk about work-related issues, add a disclaimerto each page making clear that the views you express are yours alone.For personal blogs unrelated to work issues, you are still encouraged toinclude such a disclaimer given your aliation with the organization.Be aware that this disclaimer doesn’t ree you rom the obligations youhave under theCode o Conductor theFundamental Principles.
Example:"The postings on this site are my own and don'tnecessarily represent positions, strategies or opinions o my employer."
I you have an “about me” page, we advise against using photos whereyou stand in ront o one o the emblems since this might give the website or blog an ocial appearance.
5.Think o CNN, your mother and your boss
Don't say anything online that you wouldn't be comortable seeingquoted on CNN, being asked about by your mother or having to justiyto your boss.
6.Add value
The IFRC believes that the sharing o inormation and experiences ben-ets the whole humanitarian community and ultimately the benecia-
Best PractIce
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IFRC Social Media Guidelines
Rules and regulations for Red Cross and Red Crescent staff for using social media responsibly.
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