S o c i a l m e d i a g u i d e l i n e s f o r I F R C s t a f f
/ I n t e r n a t i o n a l F e d e r a t i o n o f R e d C r o s s a n d R e d C r e s c e n t S o c i e t i e s
These guidelines consist o two parts: rst, best practice and recom-mendations by the communications department. This is ollowed by asummary o the rules and obligations that are already in place and howthey apply to sta use o social media.
1.Be a good ambassador
While it is everyone's personal decision whether to use social medianetworks and tools or not, you should always be aware that your behav-iour and opinions refect on the organization.
I your unit, programme or department wants to use social media topromote IFRC activities, please contact the external communicationsunit in Geneva (firstname.lastname@example.org), which has the lead on socialmedia activities or the secretariat and can ensure consistency and helpwith best practice.
Passion is contagious. Share the passion you eel or your work and talkabout the successes you have been part o.
4.Use a disclaimer
I you have a blog and talk about work-related issues, add a disclaimerto each page making clear that the views you express are yours alone.For personal blogs unrelated to work issues, you are still encouraged toinclude such a disclaimer given your aliation with the organization.Be aware that this disclaimer doesn’t ree you rom the obligations youhave under theCode o Conductor theFundamental Principles.
Example:"The postings on this site are my own and don'tnecessarily represent positions, strategies or opinions o my employer."
I you have an “about me” page, we advise against using photos whereyou stand in ront o one o the emblems since this might give the website or blog an ocial appearance.
5.Think o CNN, your mother and your boss
Don't say anything online that you wouldn't be comortable seeingquoted on CNN, being asked about by your mother or having to justiyto your boss.
The IFRC believes that the sharing o inormation and experiences ben-ets the whole humanitarian community and ultimately the benecia-