PRESENTATION AT BHARAT PETROLEUM ON POTENTIAL ASSESMENT OF THE REQUIREMENT OF L.P.G. GAS PRODUCTS IN INDUSTRIES AND BAZAAR (RETAIL).

BY :RAMAN KUMAR JHA 11/11/2011

History
The 1860s saw vast industrial development. A lot of petroleum refineries came up. An important player in the South Asian market then was the BURMA OIL COMPANY LTD In 1886 Scotland , the company grew out of the enterprises of the Rangoon Oil Company, which had been formed in 1871 to refine crude oil produced from primitive hand dug wells in Upper Burma The search for oil in India began in 1886, when Mr. Good enough of McKellar Stewart Company drilled a well near Jay pore in upper Assam and struck oil In 1889, the Assam Railway and Trading Company (ARTC) struck oil at Igbo marking the beginning of oil production in India

Company Profile Bharat Petroleum

Integrated Petroleum Refining and Marketing Company Fortune 500 & Forbes 2000 company

Sales Volume 27 Million MT

Revenue US $ 31 Billion per annum Two Refineries at Mumbai & Kochi and One subsidiary Refinery at Numaligarh Large distribution network across India 425 locations Network of 8400 Retail Outlets and 2,200 LPG Distributors 14200 employees

COMOANY PROFILE
From Burma Shell to Bharat Petroleum
On 24 January 1976, the Burma Shell Group of Companies was taken over by the Government of India to Bharat Refineries Limited On 1 August 1977, it was renamed Bharat Petroleum Corporation Limited It was also the first refinery to process newly found indigenous crude Bombay High, in the country Today Bharat Petroleum Corporation Limited has got three refineries at Mumbai, Kochi and Numaligarh They are also on the verge of commissioning another refinery at Binna in Madhya Pradesh

Leading products of the company

Bharat Petroleum Corporation Limited (BPCL) with around 15,000 employees is engaged in oil refining and retailing, and liquefied petroleum gas (LPG) distribution Versatility of this company extends to technology, products, operational procedures and environment protection

Lubricants and aviation fuels are other specialized products of BPCL

Bharat Petroleum meets demand of nearly 8000 industrial customers, and millions of households BPCL has a total capacity of refining about 20 MMPTA in its refineries in Mumbai and Kochi. Bharat Petroleum is among leading petroleum refining, distribution and marketing public sector undertakings in India.

MANAGEMENT STRUCTURE

COMPETITORS
IOCL HPCL RELIANCE SUPPER

SWOT ANALYSIS
This companys profile offers a comprehensive analysis of the organization, its business segments, and competitors It analyzes the business and marketing strategies adopted by the company, to gain a competitive edge in the industry It also evaluates the strengths of the company and the opportunities present in the market Understand and respond to your competitors business structure and strategies, and capitalize on their weaknesses Stay up to date on the major developments affecting the company SWOT Analysis is a valuable step in assessing company's strengths, weaknesses, opportunities, and threats It offers powerful insight into the critical issues affecting a business

FUTURE PLANNING OF THE COMPANY

Intensifying and enlargement of activities in the area of Refinery processes and residue up gradation. Development of catalyst/additive for refining processes. Development of new process technologies using additive approach for improving the product quality. Enlargement of crude basket and identification of opportunity crudes and crude blends. Value added Products/Solvents from the refinery streams. Bio-technological processes.

MAJOR FINDINGS
There is no one industry in PRATAP NAGAR as such we require for the purpose of potential assessment. There are more than 90% Textile Industry in SANGANER as well as SITAPURA industrial area. SITAPURA AND SANGANER is known as Textile industrial area where the L.P.G. product is being used for mess or canteen. Price is one of the Important parameter for the industries based upon which they decide for buying L.P.G..

Contd
Most of industries in both JEWELLRY and IRON STEEL are sourcing their L.P.G. requirements from distributors rather than directly from the company. Cumulatively for both the industry, the process of checking the performance level in respective industries is very low, but its different for that jewellery where level of performance is continuously checked and the same is not done in IRON. For the bazaar market, the domestic product are the maximum selling after which commercial products comes second due to the fact that nobody has approached in industrial area properly but market can be generated up to 1000 cylinder in jewellery Jon only.

Similarly the most sold cylinder sizes are of 14 as well as 19 KG pack which resembles the potential sale of L.P.G.
The important parameter for selecting a particular brand for purchasing by the customer is based on service, availability and then cylinder weight.

Recommendation
Company need to do competitor analysis through which the can understand the new pricing strategy so that company can sustain in the market because competitors are very hyper in the market through pricing i.e Supper as well as Reliance gas Company need to take feedback from time to time so that company can deliver better service to consumer and consumer can get better after sale service BPCL need to penetrate retail market for industrial product as well as domestic product so that company can increasing the market share because a lot of person has no time to take connection and the company goes to them they take connection from them Company should organize campaign for new connection so that industrial and domestic customer can take easy connection , this is the easy way through which company can easily increase market share

Contd.
Company need to appoint a person who can do direct marketing and customer can easily send and solve their problems Company should be target oriented so that every staff can give hundred percentage in the company work and company can compete with private player BPCL should also initiate the loyalty program to the existing customer so that existing customer can be loyal and new customer can be attracted .

CONCLUSION
Bharat Petroleum Corporation Limited is one of the leading company in Indian petroleum arena, the main competitor of BPCL were IOCL as well as HPCL but in the present scenario Supper as well as Reliance private player came in to existing so company is getting more and more competition from them Company has have good policy as well as good distribution channel but the only thing is company need to be more transparent towards the customer.

Company is now understanding the competition and for that they are taking stapes effectively
BPCL now thinking direct marketing for industrial product

Thank You