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repared by
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M All Chapal
avan Adnanl
lS1C8?
W 1oyoLa was founded by kllchlro 1oyoda ln 1937
W lL was a weavlng machlne manufacLurlng lndusLry
namely 1oyoda AuLomaLlc Loom Works
W 1he flrsL car SA model was founded ln 1947
W 1he flrsL lndusLrlallzed forkllfL ln 1938
W SLakes ln ualhaLsu lno MoLor and several more
companles
lndusLry SLaLs
W 1oyoLa sells lLs producLlon Lo 170 reglons and counLrles
worldwlde and has a producLlon work force of 320808
employs
W 30 manufacLurlng flrms ln around 26 counLrles and reglons
W 8evenues as of Lhe year ended March 2009 were $203293
8llllon
W 1oyoLas are rellable durable economlcal value for money and
have a good resale value
?88luS Anu CCML1l1lCn
W 1oyoLa early mover for ybrld 1echnology
W ybrlds models are rlus Camry and lghlander
W rlus (31 MC) 1 mllllon marked crossed ln 2008
W Many compeLlLors sLlll 1oyoLa ls Lhe markeL leader
e forces ana|yss for rance car market
1 8uyer power ModeraLe
a Suppllers acLlng as lnLermedlarles
b MarkeL ls composed of varleLy of manufacLurers
c ManufacLurers lnvesLlng ln brand bulldlng
d olypsony markeL
2 Supp|er power ModeraLe
a Low dlfferenLlaLlon
b volaLlle commodlLles markeL
New Lntrants Weak
a lrance ls Lrylng Lo avold recesslon
b 8epuLaLlon and sLrengLh of brand
c lgh caplLal requlremenLs
d Lconomles of scale due Lo mass producLlon
4 Substtutes very sLrong
a Consumers are more envlronmenLal frlendly
b ubllc LransporL used cars and personal LransporL
c ybrld car manufacLurers LreaL Lo oLher convenLlonal car
manufacLurers
ka|ry SLrong
a lew large scale corporaLlons
b lgh exlL cosLs
c CloballzaLlon and consolldaLlon of Lhe markeL
@oyota nybrd L|ectrc cars w|| be
a rst moer n Luroperance
1 1oyoLa hybrld elecLrlc cars wlll be flrsL of lLs klnd ln
Luropelrance
2 1he ldea of manufacLurlng hybrld elecLrlc cars ls an
lnnovaLlve and cosL ls hlgh for Lhe deslgn and
manufacLurlng 1oyoLa can susLaln Lhe cosL as caplLal ls
one of Lhelr sLrengLhs
3 ManufacLurlng ln a mass producLlon faclllLy wlll glve
1oyoLa Lhe brand lmage and loyalLy Lo lLs cusLomer and
hence galnlng a blg chunk of markeL share whlch wlll
make harder for second movers or Lhe lasL movers Lo
enLer and compeLe agalnsL 1oyoLa hybrld elecLrlc cars
5wO1 4no/ysis
5trenqths
1 nqineerinq copobi/ities
2 linoncio/ performonce
Jeaknesses
1 ketirement benefit
/iobi/ities
Cpportuntes
1 6rowinq opportunities in
emerqinq outomotive
morkets
2 nybrid e/ectric vehic/es
qrowinq in demond
@reats
1 conomic s/owdown
2 kyoto protoco/
l xchonqe rote
f/uctuotions