Working titIe fiIm: Johnny

EngIish reborn:
The production of Johnny English
reborn.
nexL
ontents page:
Production: Effects and making.
Production: Budget, cast, tech.
Marketing: Techniques.
Exhibition:
Technology:
Technological convergence:
Jverall conclusion:
Exit!!!
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!roduction:
,f
@e maklng of Le fllm was based on a loL of old movles
suc as !ames 8ond and oLer agenL and spy orlenLed fllms
@e genre unllke mosL fllms relaLed Lo agency mlsslons
was a comedy sLarrlng 8owan ALklnson from Mr 8ean and
8lackadder @ls fllm ad a loL of unlversal lnpuL as lL ad a
lg budgeL and was almed Lo be a blg lL ln boL Le uk
and uS markeLs
And Le lnLenLlons were correcL Lanks Lo Le budgeL Le
campalgn and oLer facLors lL was a successful movle 8uL
leL's flnd ouL waL made lL Le success LaL lL ls
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!roduction:
Editing:
@e edlLlng as already menLloned was a uge parL of Le
producLlon sLage LaL was able Lo make Le movle producL very well
produced and presenLed
@e edlLs came wlL acLlons scenes Camera angles (relaLes Lo
represenLaLlon) and acLlons were edlLlng Lo look good wen done
@e edlLlng made fooLage of people runnlng away from a green
screen from runnlng from an exploslon @e edlLlng baslcally was
used Lo lmprove Le vlsual quallLy of Le fllm fooLage and LaL lL
dld
@ls ls lmporLanL as Le audlence wanLs Lo see someLlng LaL looks
very good wlL lg quallLy fooLage
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!roduction:
Effects:
@e effecLs were a ma[or parL of Le producLlon Cnce Le
casL gave ouL Lelr llnes and acLlons wen requlred Lo Le
effecLs were elLer added ln wlle sooLlng Le scenes or wlL
compuLer generaLed screen effecLs ln Le edlLlng sLage
@e effecLs suc as Le exploslons and props made Le movle
muc more exclLlng
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!roduction:
adget and tecbnology:
ffecLs casL edlLlng and all of Le facLors lnvolved wlL producLlon all
come down Lo Le budgeL @e amounL of money puL lnLo a pro[ecL bases
waL ls posslble Lo be done ln lLs producLlon
A small budgeL llmlLs waL can be done a larger budgeL allows many lg
Lecnlques of edlLlng Lo occur eLc !onny nglls reborn ad unlversal
lnpuL so lL was glven a lger budgeL Lan oLer Worklng @lLle fllms @e
budge allowed Le counLless exploslons Le lg sLandard acLors and Le
effecLs and edlLs Lo lmprove vlsual quallLy Lo occur and make Le movle
look good
WlLouL Le budgeL !onny nglls reborn would ave been a second raLe
fllm @aL ls Le lmporLance of movles and flnance a budgeL MosL blg
fllms come from one of Le Pollywood blg slx sLudlos
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!roduction:
adget and tecbnology:
Also wlLouL a falrly large budgeL Le Lecnology used for Le
edlLlng and effecLs would ave noL been posslble Lo use for Le
creaLlon of Le fllm Plg quallLy cameras were used ln Lls fllm ln
order for lL Lo look reallsLlc ln Lerms of vlsual quallLy of waL ls
belng seen
lor lnsLance a smaller budgeL may ave called for low quallLy
cameras and edlLlng @e scenes may ave looked bad @e screens
ln some fllms ave plxelaLed fooLage so Lls proves LaL budgeL ls
lmporLanL wen lL comes Lo Lecnology as well
@e budgeL for !onny nglls reborn was $62 mllllon Le gross
revenue was almosL $160 mllllon uesplLe Le large budgeL Le
gross was even larger
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!roduction:
ast:
@e casL conslsLed of 8owan ALklnson Clllan Anderson 8osamund lke
and uomlnlc WesL as Le maln caracLers 8owan and Clllan are cerLalnly
Lwo uge sLars of Le nglls varleLy (no pun lnLended) and wlLouL Le
budgeL Le casL would ave noL been able Lo feaLure suc blg sLars wlL
uge LalenL CasL and caracLers ls an lmporLanL parL of a movle @alenL ls
requlred Lo make Le acLlng look very professlonal (and waLcable aL all
really) so Le facL LaL Lls could feaLure suc well known and LalenLed
sLars sows waL falL Le producers ad ln Lls fllm
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arketing:
dvertisements:
LLp//wwwyouLubecom/waLc"vCu?qn8sxkg
AdverLlsemenLs suc as Lls one feaLured 8owan as !onny as e accldenLally blew
up ob[ecLs pulllng sLrange faces saylng or dolng umlllaLlng Llngs or [usL belng
an ldloL ln general @e adverLlslng was able Lo sow Le audlence Le maln
conLenL of Le fllm and wy Ley sould waLc lL @ls was an adverL deslgned Lo
galn aLLenLlon from boL 8owan fans meanlng a Len younger audlence from Le
Len recenL 90's was almed aL ln Lls adverL
@ls opposes Lo Le recenL sequel were Lose fans of 8owan would now be older
fans (Cn Le oLer and 8owan as been ln acLlng slnce Le 80's some older fans
may ave been LargeLed ln Le orlglnal fllm Loo lans of 8lackadder may ave been
almed aL slnce belng a soldler and LaL and a spy ln Lls are falrly slmllar @aL
relaLes Lo conLenL appeal Lo Le audlence as well)
@ese adverLs were a baslc form of adverLlslng deslgned Lo sow Le audlence
waL's ln sLore and wy Ley sould waLc lL by lgllgLlng Le feaLures
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arketing:
ebsites:
LLp//www[onnyengllscom/
@e !onny nglls webslLe now belng used Lo adverLlse
Le sequel was Len used Lo ralse awareness for Le
movle as adverLlslng vla @I ls noL Le only meLod of
dlsLrlbuLlon and generaLlng buzz and popularlLy
@e webslLe was used Lo boL lnLeracL wlL Le audlence
and Lo leak lnformaLlon Lo generaLe onllne buzz Lo Le
developlng Le fan base As well as LaL Le Worklng @lLle
webslLe was Len eadllnlng Le movle !onny nglls
reborn ls Le flrsL Llng Lo appear as of laLe november
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arketing:
ownloads:
LLp//wwwyouLubecom/waLc"vzZxrx9okCm8
uownloads of soundLracks Lrallers and movle cllps were all
accesslble durlng Le Llme @ese were done ln order Lo lncrease
boL bulld up for Le fllm and Le lnLeresL of Le fans uownloads
can be a very useful feaLure wlLln Le markeLlng process as Ley
allow boL fan lnLeracLlon and Le ablllLy Lo geL Lem lnLeresLed
wlL Le provldence of goods Lo Lem
@ls way Le campalgn ls llkely Lo be more successful ln generaLlng
popularlLy as Le fans wlll already be lnLeresLed ln a loL of Le fllms
conLenL
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arketing:
oars and premiers:
LLp//wwwyouLubecom/waLc"vpPWxLyuma0
@e movle ad a premler LaL was used Lo allow fans Lo ave access Lo geL
a sneak peak of Le movle very early @ls lncreases lnLeresL
Slmllar Lo downloadlng purposes Lls allows boL fan lnLeracLlon and buzz
slnce Ley are becomlng lnLeresLed ln Le producLs conLenL
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arketing:
ontests:
Also a way Lo galn exLra proflL from Lls ls Lo llnk lL Lo anoLer form of markeLlng
maklng conLesLs LaL galn money lf a fllm company seLs a conLesL wlc requlres
money for people Lo wln and recelve Lese Lours Len Le fllm makers recelve
proflL before Le exlblLlon even beglns
Many 8rlLls fllms seL up Lese conLesLs so LaL Ley recelve buzz and money
!onny nglls 8eborn's campalgn ad several Lelevlsed conLesLs wlL prlzes
@ls way Worklng @lLle recelved proflL even before Le exlblLlon sLarLed
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arketing:
Cr [usL
Pavlng 8owan ALklnson ln lL slmply promoLes Le fllm abouL lLs comedy and lLs
umour @ls guy ls well known for sLarrlng ln varlous sows suc as Mr 8ean eLc
Pe ls a blg sLar Lo ave [usL Lo a look aL Le medla ls 'Mr 8ean' caracLer Lakes
parL ln
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Exhibition:
bere and wben sbown:
!onny nglls reborn was a uk fllm wlL Amerlcan company lnpuL from unlversal
@e fllm was very successful for Le sLandards of a W@ movle @e fllm galned a
ugely successful 8ox Cfflce of $138269103 lnLernaLlonally @ls makes Le
movle aL leasL vla vlewerslp flgures one of Le greaLesL W@ fllms of all Llme
Powever speaklng of vlewerslp flgures desplLe a large amounL of popularlLy and
proflL Le movle ad a mlxed crlLlcal revlew lL olds a 38 approval raLlng on
8oLLen @omaLoes maklng lL a very low sLandard fllm by Lelr sLandards 78 crlLlcs
voLed on LaL Cn MeLacrlLlc a score based on 20 revlews was glven 46 ouL of 100
Lo Le fllm maklng lL a purely average fllm ln Lerms of conLenL and ploL
@ere were approxlmaLely 180 dlfferenL clnemas wlLln Le uk alone sowlng Le
fllm
lor belng a largely waLced fllm lL was seen ln 4 counLrles noL [usL Le uk lL was
seen ln !apan lsrael and lrance as well Cverall Le vlewerslp of Lem all
comblned creaLed Le uge 8ox Cfflce flgure
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Exhibition:
!onny nglls 8eborn ad a 8ox Cfflce of almosL 160 mllllon
noL all of Le success generaLed from clnema and uIu sales
A loL of Le downloads for example were Laken from Le
Worklng @lLle webslLe dlrecLly meanlng LaL Le success ln
Le exlblLlon sLages can be made vla many dlfferenL meLods
of vlewerslp
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Exhibition:
!onny nglls 8eborn was noL even released ln Le unlLed
SLaLes unLll 2 weeks afLer lLs release lnLernaLlonally @ere can
be many reasons for LaL
lor lnsLance Lake a process of markeLlng wlc lnvolves bulld
up and ype lf Le resL of Le world Lalks abouL lL flrsL Len
Le uS wlll become lnLeresLed and waLc lL once lL ls released
ln Lelr counLry
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Exhibition:
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@ls Lable was developed durlng Le Llme LaL Le acLual exlblLlon for Lls fllm was
sLlll golng on
As you can Lell be Le weekend gross lL almosL recelved 1000000 ln [usL one
weekend lrom LaL polnL anoLer 3 weeks and lL was already close Lo 19 mllllon ln
LoLal
Wlle Lls lsnL exacLly ln Le leagues of AvaLar or Parry oLLer ln gross Lls ls sLlll
falrly lg for a Worklng @lLle fllm producLlon
Exhibition:
Cpenlng Weekend $3833300
@oLal uomesLlc Cross $8288343
Worldwlde Cross $138288343
@oLal 8udgeL $62000000
As you can see Le domesLlc gross ls only 8 mllllon ouL of 138
mllllon @ls means LaL less Lan 10 of Le gross came from
Le uk @ls could mean ouL of Le 4 counLrles (uk uS !apan
lsrael) Le uS may ave seen more of Le fllm Lan Le uk
Maybe Le uS llked Le fllm more
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Technology used:
A loL of Lecnology was used for Le producLlon of Le fllm lor a sLarL a loL of
lgLec vldeo recorders were used for Le fllmlng of Le fooLage @ese were
used so Le vlsual quallLy would be of a lger sLandard Also a loL of edlLlng
sofLware was used for Le acLlonorlenLed speclal effecLs suc as exploslons
@e Lecnology ad Lo be of a lg sLandard so LaL Le vlsual quallLy of Le fllm
was good @e budgeL wenL Lowards a loL of efforL belng made Lo flrsLly purcase
Lecnology and secondly use lL efflclenLly ln oLer words uslng LaL Lecnology
Lo make Le fooLage and Le edlLlng look specLacular so LaL Le audlence
waLclng would be Lrllled by lL
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Technology used:
ecbnological convergence:
@ere was a falr amounL of Lecnologlcal convergence used wlLln Le
producLlon of Le fllm for varlous Lecnlques used Lo make Le fllm look
beLLer lor lnsLance Lere were some props used ln Le seLLlng and
background of Le fllmlng Comblne LaL wlL Le exploslon edlLlng and
you ave edlLed fllmlng of a prop explodlng AnoLer example ls Le scene
ln a ellcopLer @e ellcopLer and Le deslgned scenery Laken from Le
vlew of a clLy comblned wlL cameras props and speclal effecLs and
edlLlng sofLware made Le scene were !onny nglls flles down from
Le ellcopLer and lnLo Le wrong bulldlng of course
@ecnologlcal convergence was used so LaL many of Le scenes could be
creaLed and look very good !onny nglls ad many lgllgLs suc as
comedy assoclaLed wlL agenLs and 8owan ALklnson as Le sLar 8uL Le
effecLs and edlLlng and Lecnology ln general made !onny nglls LaL
muc beLLer!
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;erall conclusion:
verall:
@e Lask was Lo produce a reporL abouL a recenL W@ fllm !onny nglls ls
8 years old as of 2011 one of Le mosL recenL successful fllms of W@
producLlons ls Le new !onny nglls reborn
l Llnk LaL !onny nglls reborn desplLe Le low crlLlcal recepLlon was a
good fllm lL was a good LwlsL of agency sLory wlL comedy and uge
8rlLls sLars @e budgeL allowed Le Lecnology Lo be advanced and
wen lL was used lL made Le movle look greaL @ere can be crlLlclsms
made for Le fllm buL can'L Ley be made for any movle"
Worklng @lLle andled Le producLlon markeLlng and exlblLlon very well
lL was able Lo produce Le fooLage and edlLlng lnLo a successful producL
glve lL Le rlgL Lype of campalgn so lL was waLced and Len wen lL
came Lo Le vlews" @e large 8ox Cfflce sLaLes lL wenL well!
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End!
@anks for llsLenlng!
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