Zafira Kanara S.TP; Dr. Ir. Yandra Arkeman, M.Eng; Dr. Eng. Taufik Djatna,S.TP, M.Si.

Agroindustrial Technology Department, Faculty of Agricultural Technology, Bogor Agricultural University, IPB, Darmaga Campus, PO BOX 220 Bogor, West Java, Indonesia.
ABSTRACT
E-business, such as coconut based industry, has changed the whole outlook of traditional trading behavior especially for export oriented. However, the massive product information provided by the Internet Merchants causes the problem of information overload and this will reduces the customers satisfaction and interest. To overcome this problem, a recommender system based on web mining and radar chart is proposed in this paper.In this study, clustering using K-Means method is used. Radar chart uses graphic displayed in a Web form to evaluate multiple alternatives based on multiple criteria. This work helps to categorize and evaluate the product quality of customer preference. The results of this study show that the proposed system is potentially to give sensible recommendations, and be able to help customers make decisions.

INTRODUCTION
Nowadays, the advance of Internet and Web technologies has continuously boosted e-business, such as coconut based industry. However, the Internet infrastructure is not the only decisive factor to guarantee a successful business in the electronic market. In the whole shopping process, customers still spend much time to visit a flooding of retail shops on Web sites, and gather valuable information by themselves. In order to provide decision support for customers, one way to overcome the above problem is to develop intelligent recommendation systems based on web mining and radar chart. A system of mining method to be used in this study is clustering using KMeans method. K-Means method can classify the product by its dissimilarity using Euclidean distance. Radar chart uses graphic displayed in a Web form to evaluate multiple alternatives based on multiple criteria. Radar chart can evaluate the product quality of the product and the web form shows the size of the gaps among five to ten organizational performance areas.

RESULTS
1. Result of Clustering
Id Amount design price brand reliable stock C1 C2 C3 1 3 5 5 4 2 5 3,17 32,9 7,26 2 10 4 4 3 3 3 6,81 25,8 1,32 3 5 3 4 2 1 4 3,46 30,9 5,98 4 25 2 5 3 2 3 21,8 11 15,3 5 41 4 4 5 5 2 37,8 5,77 31,1 6 0 5 3 3 2 3 4,12 35,9 10,2 7 3 2 5 5 3 2 2,07 32,9 7,66 8 34 3 3 3 3 4 30,7 2,5 24,1 9 1 2 5 5 3 2 3,1 34,9 9,53 10 5 3 4 3 3 3 2,04 30,8 5,36 11 6 3 3 5 2 1 3,54 30 5,36 12 10 5 5 5 3 4 7,15 25,9 1,32 13 2 3 3 5 5 3 2,9 33,8 8,59 14 5 3 3 5 4 2 2,55 30,8 5,81 15 43 5 5 3 5 4 39,8 7,6 33,1 Matriks 1 0 0 0 1 0 0 1 0 1 1 0 1 0 0 1 1 0 1 0 1 0 0 0 1 0 1 0 0 1 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0

RESULTS
2. Result of Radar Chart
Flower

DISCUSSION
Coconut Soysauce Coconut Syrup Sap (Nira) Whole Flower Leaf Leaf Leaf Rib Stem Coconut Water Coconut Sugar Handycraft Handycraft Hadycraft Handycraft Nata de Coco Vinegar Coconut Soysauce Coconut Water Crude Coconut Oil Coconut flesh Copra Coconut Oil Refined Coconut Oil Copra Residue Fooder

Figure 1. Fragment of Radar Chart

Coconut Fruit Coconut

3. Result of Unified Modeling Language

Sign Up View Store

Customer Applicant

Comment

Discuss on Forum
<<include>>

Dessicated Coconut
Pay Fee Credit Card System Validation

Log In Order

Grated Coconut

Virgin Coconut Oil Coconut Milk and Powder

Low Medium High

Customer Edit Account Details Give Product Data View Account Details Distributor

Coconut Shell

Coconut Shell Flour Charcoal

Coconut Cooking Oil Liquid Smoke Activated Carbon

Recommendation Maintain Inventory

<<include>>

Coconut Briquet Coconut Fiber Buliding Material Furniture Cocopeat Coconut rubber Stem Growing Media Car Upholstery

Generate Report Admin

Table 1. Result of K-Means Clustering

Maintain User

Report Invoice

Figure 2. Use Case Diagram

Figure 3. Coconut Products (BPPP 2007 and Dekindo 2010)

METHODS AND MATERIALS

Start Source: -Coconut Company Dekindo and APCC -Books, Journal, Internet

CONCLUSIONS
Intelligent E-Business Implementation
recommender system using radar chart & clustering

Collecting Data

Customer Service Development

discussion forum

Back end Fasilities

Information Requirement System Analyze Organizational Analyze Functional Needs Development System Design Output: Use Case Diagram Activity Diagram Statechart Diagram Class Diagram Physical Data Model (PDM) System Implementation Dreamweaver CS4 Adobe Photoshop CS3 MySQL Ms. Visio 2007 Power Designer 15.3 Output: E-Cocotrade

for administrator convenient and safety SUGGESTION: -upload to the internet www.cocotrade.net -coorporate with bank and Paypal Inc. -add ERP application -develop in to auction web

Unified Modeling Language

Figure 4. Recommended Menu Interface

Figure 5. Give Rate Link Interface

Figure 6. Radar Chart LinkInterface

Website Testing Software Testing

REFERENCES
Adobe. 2008. Adobe Dreamweaver CS4. [BPPP] Badan Penelitian dan Pengembangan Pertanian. 2007. Prospek dan arah pengembangan agribisnis kelapa. http://www.litbang.deptan.go.id/special/publikasi/doc_perkebunan /kelapa/kelapa-bagian-b.pdf. [17 Feb 2011] [Dekindo] Dewan Kelapa Indonesia. 2010. Diagram Pohon Industri Kelapa. http://dekindo.com/ content/potensi/tanaman/diagram_pohon.pdf. [17 Feb 2011] Oracle. 2009. MySQL. Oracle Sybase. 2010. Power Designer Studio Enterprise Standalone Local. 15.3.0.3248 ed.

CONTACT
Zafira Kanara S.TP Agroindustrial Technology Department, Bogor Agricultural University, Indonesia Email: z_kanara@yahoo.com Phone: +6285697133688
Poster Design & Printing by Genigraphics - 800.790.4001

Hardware Testing

System Evaluation : Start/End : Process Appropriate : Decision

+ : Data End

Figure 7. View of Administrator

Figure 8. Administrator Menu

Figure 9. Display Sales Graph