KASTURI KARUNA

Product & Program Management | Analytics | Consulting

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Contact: +91-7842644575 | Location: Bangalore, India | E-Mail: p11kasturik@iimidr.ac.in
SNAPSHOT
➢ 10+ years in Product Management and
Consulting across multiple domains
➢ Seasoned Product Manager specializing
in Growth and AI and ML based systems
➢ Reliable track record of working with
senior management in Problem
Statement Definition, Business Case
Creation and Solutioning Exercise
ACADEMIC DETAILS
➢ MBA from IIM, Indore 2011-13-
87/100(Ranked 8th in a batch of 450)
➢ B.Tech. (Electrical & Electronics) from
NIT, Jamshedpur 2005-09-
9.16/10(Silver Medallist)
FUNCTIONAL EXPERTISE:
➢ Product vision & Roadmap
➢ Feature spec’ing and scoping
➢ Create user stories & define success
metrics
➢ Customer Journey Mapping, Story
Boarding,
➢ Address feedback and prioritize backlog
as part of the Agile model
➢ Drive the cross functional product team
➢ Customer onboarding and adoption
TECHNICAL CERTIFICATIONS:
➢ Applied AI, 1 Year Online Course, 2021
➢ Azure Data Engineer(AZ 900,200 & 201)
➢ Azure Architect(AZ 900, 300 & 301)
➢ Agile/Scrum(Safe Certified)
GEOGRAPHY
➢ US
➢ UK & CE
➢ India & Asia Pacific
INDUSTRY
➢ Food Delivery
➢ Retail
➢ Manufacturing
➢ Insurance and Banking
➢ Telecom
➢ Pharma
TECHNICAL EXPERTISE:
➢ Data Mangling/Analytics
➢ Machine Learning
➢ Deep Learning
➢ Cloud
TOOLS & TECHNIQUES:
➢ Jira, Azure DevOps, Trello, Miro,
Balsamiq
➢ PL/SQL
➢ Python, R, Spark
➢ Keras, TensorFlow
➢ GCP, Azure
➢ Power BI
INTERESTS
➢ Half Marathon Runner
➢ Badminton
➢ Trekking
➢ Painting
Dec2021 – Jan2023: Swiggy
Dec’21 – Till Date: Senior Product Manager, Bangalore
Project 1 : Launched Gifting Product line for Swiggy
• As a part of the growth charter, launched “Swiggy Moments”, Swingy gifting platform
• Swiggy Moments was launched independently across domains of Food, Instamart and Swiggy Money.
• Pilot of Swiggy Moments under Food category in Mumbai saw a non-cannibalized OPD gain 14k. Average
AOV of Rs 450 as compared to Rs 300 on the platform and New User Acquisition(NUA) of ~5%
• First pilot of Swiggy Moments under Instamart on Valentine’s Day saw a non-cannibalized OPD gain of 7k.
Average AOV of Rs 700 as compared to AOV of Rs 200 on the platform and NUA of ~10%
• Swiggy money has been launched in B2B setup where 20k vouchers have been distributed since launch.
Project 2: Launched the OFO(Order for others) in Food and Instamart
• Introduced OFO feature, a much-needed cx request during the pandemic times. Introduced flow changes
to share & save address, capture recipients name & phone details for last mile co-ordination.
• OFO accounts 8% of all Swiggy orders.This feature led 60% increase in NUA under OFO and 3% NUA under
self-ordering. Reduced product returns by 80%. Reused the OFO feature construct for gifting feature.
Project 3: Launched dish level rating and Recommender System for Ad-Ons
• Introduced item level rating for better Cx experience leading to jump of 20% in the sale of 4+ rated dishes.
• Launched first of its kind Ad-On recommender system for food to ease Cx purchase journey. 15% of all Ad-
Ons happen via the recommendations shown. AOV impact of Rs 20.
Project 4: Introduced Gourmet and Guiltfree category for Food
• Launched two experimental categories of Gourmet and Guiltfree in Bangalore, priority DE assignment for
Gourmet customers and expansion of the radius of delivery for better assortment.
• For Gourmet customers, the AOV was up by 35%. For Guiltfree, first week OPD impact was ~2.7k & steady
state impact was ~0.7k. 15% of Guiltfree iOPD were from Dormant user re-activation.
Project 5: Product to identify and block DE Fraud using ASR(Automatic Speech Recognition System)
• Built a product to identify almost real time, Offline delivery abuse by DE(Delivery Executive) by analyzing
the DE-CX on-call conversations using In-House Speech to Text system.
• Identification of ~350 fraudulent cases happen on a daily basis with annual saving of 3.5 Cr
Project 6: AI image generation tool for improving catalogue fill rate
• Built a tool to generate AI images for food items. The existing Swiggy catalogue has a fill rate of ~20%.
• This tool allows Account partners to generate Artificially generated images which are catalogue compliant
by just providing the item name and reference image.
• The Product was piloted in the city of Madurai where for a set of 25 Rx, we increased the Image fill rate
from 4% to 20% impacting 1500 images. This resulted in a statistically significant ~15% increase in OPD.
Aug2018 – Dec2021: Accenture Strategy
Jun’21 – Dec’21: Manager, Product Manager, Bangalore
Project 1: Leading Intelligent Automation Team for a UK Pharma client
• (i) Led a team of 15 to assess business problem, ideate and develop RPA, Chatbots and ML/DL based
intelligent solutions using Azure, GCP and On prem infrastructure. (ii) Build a tool for the Extraction of
relevant texts from PDF based Consent Forms reducing manual extraction effort from 9 to 0.5 hours. (iii)
Built a classification model to automatically classify an Audit Finding as “Minor” or “Major” ensuring
prioritization, consistency and reduction of Time to Action by 85% (iv) Generated savings worth $15 Mn
for 3 years by the launch of Chatbot, RPA and ML solutions
Aug’18 – Jun’21: Senior Product Manager, Bangalore
Project 2: End to End Product Strategy, Design and Development for an Indian Insurance Client
• Launched Enterprise platform on Web, Mobile and Ipad incorporating key sales & self-service features
• Launched multiple features like Payment First, reducing time for policy buying from 37 mins to 13 mins.
• Integrated with partners like Aadhar, Perfios, NSDL, Credit Bureau to reduce data collection exercise by
20%. E-quote to payment funnel KPI increased by 30%
• Variant attachment increased by 35% & Rider attachment by 55% leading to 80% increase in sales m-o-m
• Newly launched integrated Post Sale service features increased online premium payment by 40%
Jun 2013 – Aug 2018: Cognizant Business Consulting
Sep ’16 – July’18, Senior Product Manager, Gurgaon, Bangalore
Project 1: Platform Transformation Assessment & Implementation for a Malaysian Insurer
• (i)Conducted product analysis & portfolio assessment by Analyzing 180+ products, (ii)Conducted 100+
workshops to gather business requirements (iii) Redesigned 50+ processes to reuse the new platform
Apr ’13 – Aug’16, Analytics Product Manager, Malaysia, Chennai, Hyderabad, Kolkata
Project 2: Contact Centre Analytics for a US Telecom Client
• Built a text based Logistic Regression model to identify tickets which required call to the customer(formed
20% of total calls) with an accuracy of 90%+ reducing touch rate on 10% of the tickets by 33%
• Built a text-based ticket severity detection system which could automatically categorize tickets(Email
tickets comprising 10% of total tickets) using Multilabel classification model achieving 40%+ accuracy .
TAT reduction from 8 to 2 days and OTR from 5 to 2 for Email tickets
Apr 2012 – Jun 2012:Proctor & Gamble, Summer Intern Bhopal/Bhiwadi
Feb 2010 – June 2011 : Tata Consultancy Services, Data Engineer Pune