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TYPE: Marketing Plan STORE: LBC OVERVIEW As we do an analysis of LBC financial records and company analysis, LBC is way

to passive in attracting sales and eventually losing the market share to its emerging competitors. So we came up with the best solution to change the image of LBC by becoming customer oriented while focusing on one profitable market, the OFWs or the working Filipinos abroad and their families in the philippines. In order to support the program we designed the new layout of the store and new service offerings designed to ease the loneliness of the families here in the country. We also suggested the change of tag line from HARI NG PADALA to Linking the Bridges for the Community

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