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Table Of Contents

Foreword
Introduction
SECTION 1: Why Ideas Matter
Farms, Factories And Idea Merchants
Seven Ways An Ideavirus Can Help You:
The Sad Decline of Interruption Marketing
We Live In A Winner-Take-Almost-All World
The Traffic Imperative: Why Sites Fail
We Used To Make Food. We Used To Make Stuff. Now We Make Ideas
There’s A Tremendous Hunger To Understand The New And To Remain On The
The End Of The Zero Sum Game
SECTION 2: How To Unleash An Ideavirus
Sneezers Are So Important, We Need To Subdivide Them
The Art Of The Promiscuous
It’s More Than Just Word Of Mouth
An Ideavirus Adores A Vacuum
Viral Marketing Is An Ideavirus, But Not All Ideaviruses Are Viral Marketing
What Does It Take To Build And Spread An Ideavirus?
There Are Three Key Levers That Determine How Your Ideavirus Will Spread:
Five Ways To Unleash An Ideavirus
SECTION THREE: The Ideavirus Formula
Managing Digitally-Augmented Word Of Mouth
Tweak The Formula And Make It Work
Advanced Riffs On The Eight Variables You Can Tweak In Building Your Virus
Hive
Velocity
Vector
Medium
SMOOTHNESS: It Would All Be Easy If We Had Gorgons
Persistence
Amplifier
SECTION 4: Case Studies and Riffs
The Vindigo Case Study
Saving The World With An Ideavirus
Moving Private To Public
You’re In The Fashion Business!
The Money Paradox
Think Like A Music Executive (Sometimes)
Is That Your Final Answer?
A Dozen ideaviruses Worth Thinking About
Why I Love Bestseller Lists
How A Parody Of Star Wars Outsold Star Wars
Wassup?
Judging a book by its cover
Being The Most
In Defense Of World Domination
If You’re A Member Of The Academy, You Go To Movies For Free
How An Ideavirus Can Drive The Stock Market
Bumper Sticker Marketing
No, You Go First!
Digital Media Wants to Be Free
Van Gogh Lost His Ear To Prove A Point
Answering Ina’s Question
Crossing The Chasm With An Ideavirus
The Myth Of The Tipping Point
The Compounding Effect
Bill Gates’ Biggest Nightmare
Hey, Skinny!
Get Big Fast? The Mistake So Many Companies Make…
The Heart Of Viral Marketing
The Great Advertising Paradox
Permission: The Missing Ingredient
How A Virus And Permission Team Up To Find Aliens
The Art of Creating an Ideavirus
Is He Really More Evil Than Satan Himself?
Case Study: Why Digimarc Is Going To Fail
Why Are These Cows Laughing?
Never Drink Alone
The Power Of Parody
Bee Stings And The Measles
But Isn’t It Obvious?
Your Company’s Worst Enemy
Step By Step, Ideavirus Tactics:
Acknowledgments
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Idea Virus Read and Share

Idea Virus Read and Share

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Published by Henry Moline

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Published by: Henry Moline on Jan 01, 2012
Copyright:Attribution Non-commercial

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02/06/2013

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