Countries and Happyness

Global Barometer of HAPPINESS FOR 2011
The Worlds First Global Barometer
1977-2011
NEW YEAR POLL
ON HAPPINESS
PRESS RELEASE
Contact Details For further details please contact: Dave Scholz Email: dscholz@legermarketing.com 416 815 0330
Even though we are gloomy about the economy and expect our economic well-being to worsen, we are still happy going into 2012. 53% of the world is happy compared with 13% who say they are unhappy
Page 1 of 1

1977-2011
Zurich, 30 December 2011 A new global poll conducted on the eve of new year shows that low hopes for the economy fail to dampen a feeling of Happiness at new year. Thus when asked: Are you happy or unhappy, the global net happiness stands at
40% showing that the happy outnumber the unhappy by 40%

points. The global survey was carried out by Canadian pollsters Leger Marketing and its partners, the worlds largest independent network of opinion pollsters, the WIN Association in over 58 countries (52,913 interviews), covering the vast majority of world population. The network has conducted this annual poll on the eve of new year since 1977. The global poll which had earlier focused on prospects for the economy added a question this year on Happiness. The findings turned out to be quite revealing. The attainment of Happiness is aided by economic hopefulness; but often happiness refuses to be subdued by economic gloom. Thus 42% of the global gloomies who are gloomy about economic prospects of 2012 say they are on the whole happy. Evidently despite economic gloom most European nations are in the Happy Box (see Chart). The survey also finds that nations which are struggling hard to move up the global economic ladder produce a lot of unhappy people. Thus net happiness in China is nearly half of global average and stands at 25%. In contrast the economically pressured Spaniards score 55% net happiness. Perhaps the feeling to be happy is also a cultural trait!
Page 2 of 2

1977-2011
According to the WIN Association Global Barometer of Happiness 53% of the world say they feel happy while 13% say they feel unhappy. Another 31% say they are neither happy nor unhappy while 3% did not respond.
Page 3 of 3

1977-2011
WHAT MAKES PEOPLE HAPPY?

It is hard to pin down what exactly makes people happy. Perhaps there is no definitive answer. Yet a world-wide poll leads to interesting points to ponder.
RELATIVE STATUS AND NOT MONEY BUYS HAPPINESS

The survey carried out in 58 countries covering a vast majority of the global population shows that it is not the amount of money you have but the relative status which you enjoy in your society makes you feel happy. The surveyed countries included the poorest with an average yearly income of less than 1000 CDN$ and the richest whose average incomes are 50 times higher. Yet when it comes to happiness it is determined by the relative status which a person enjoys in his or her own society. According to the poll, those who have the most (top 20 percent in terms of earnings) report being happy more so than those in the lower economic conditions (net happiness is 51% compared with 27%). But it is important to note that in both conditions, the number of happy people outweighs the unhappy.
MIDDLE AGE PUTS A STRESS ON HAPPINESS

The global poll on happiness shows that those in the middle age (51-65 year olds) have lower net happiness at 33% compared to
Page 4 of 4

1977-2011
both the under 30 (net happiness is 44%) and over 65 years olds (net happiness is 43%).
UNEMPLOYED AND RETIRED ARE LESS HAPPY

There is a notable decline (from the average) in happiness among the unemployed and retired. Among the unemployed, net happiness is only 20% at less than half of national average; among the retired population net happiness is 34%.
BELIEF SEEMS TO EARN HAPPINESS

The global poll further shows that those who claim no religion have lower net happiness at 27% compared to those with religious beliefs, among whom net happiness is generally higher, with Catholics at 54%, Protestants at 54%, Jewish at 50%, Muslims at 42% Hindus at 43%. Only one religious group, Orthodox Christians score lower than average, as among them net happiness is 28%.
IS THERE A CULTURE OF HAPPINESS?
Perhaps yes; The data show that despite being behind the North Americans in terms of hope about economic upturn the West Europeans in general and the Spanish in particular score much higher on net happiness. Net Happiness score for North America is 31% compared with 50% for West Europe as a whole and the economically despondent Spaniards who, when it comes to
Page 5 of 5

1977-2011
Happiness score 55%. Africa as a group scores 66% net Happiness and Latin America scores 63%.
Four clusters of Happiness and Hope on Economy in 2012

The global poll by WIN groups the nations of the world into four boxes. The top box comprises nations that enjoy high levels of both Hope and Happiness. The bottom box of countries score low on both. Others are in between. The pegging order is provided in the Report.
Page 6 of 6

1977-2011
Commentary by Jean-Marc Leger, Leger Marketing President and President of the WIN Association Pollsters and policy makers learn from each other. We took a cue from the British Prime Minister Cameroon who had commissioned a study on Happiness among Britons, to extend the same on a global level, albeit with one simple core question: do you feel happy, unhappy or neither. The findings across the world are remarkably instructive on what makes the human species happy: money or relative economic status; does happiness rise or fall with age; does culture play a role? The core finding at the onset of 2012 is reassuring: Economic gloom fails to subdue human desire to feel happy. Net Happiness at a global level is overwhelmingly positive. Happy New Year!
Page 7 of 7

1977-2011
Table 1.1 PERCEPTIONS ON HAPPINESS IN 2012 Question: So far as you are concerned, do you personally feel happy, unhappy or neither happy nor un-happy about your life? (Reference Q# 3 of the EOY: 2011 Questionnaire, see Methods Section) Percent of Respondents
Global Average* 52287 100.0 53 13 31 2 40
S#
Countries in alphabetical order
Sample Size Unweighted Count Col%
Happy
Unhappy
Neither Happy nor Unhappy
Dont know/ no response
Net Happiness
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Afghanistan Argentina Armenia Australia Austria Azerbaijan Belgium Bosnia and Herzegovina Brazil Bulgaria Cameroon Canada China Colombia Czech Republic Denmark Ecuador Egypt Fiji Finland France Georgia Germany Ghana Hong Kong Iceland India Iraq Ireland Italy Japan Kenya Korea, Rep (South) Lebanon Lithuania Macedonia Malaysia Moldova Netherlands Nigeria Pakistan Palestine Peru Romania Russian Federation
1031 1002 500 1040 1003 510 528 1000 2002 997 504 1003 500 606 1000 506 400 1000 1020 984 1671 1000 502 1505 500 852 1091 1000 1001 987 1200 1000 1524 500 1025 1209 520 1086 505 1049 2705 626 1207 1050 1000
0.4 0.5 0.1 0.6 0.3 0.1 0.3 0.1 4.7 0.2 0.1 0.9 17.0 0.5 0.3 0.2 0.1 1.4 0.0 0.2 1.9 0.1 2.6 0.5 0.2 0.0 28.6 0.4 0.1 1.9 3.8 0.8 1.4 0.1 0.1 0.1 0.6 0.1 0.5 2.7 3.0 0.1 0.7 0.8 2.6
52 67 70 55 59 58 53 53 76 36 51 60 41 74 41 73 63 36 89 72 48 52 72 82 41 73 51 47 45 35 49 46 52 54 35 48 65 43 81 89 40 31 63 28 39
17 6 10 17 7 4 7 17 13 7 9 13 17 3 12 8 6 36 4 1 8 6 4 10 11 7 14 28 25 10 2 26 8 31 26 9 3 14 4 6 10 25 7 39 8
29 27 18 27 32 36 37 29 10 51 38 26 41 22 46 18 30 20 7 27 43 38 23 5 48 19 34 23 30 53 40 26 38 15 37 41 30 36 15 4 46 43 30 30 42
1 0 2 1 2 2 2 1 0 6 1 2 1 1 1 1 1 7 0 0 0 4 1 3 0 1 1 1 0 2 9 1 1 0 1 1 3 7 0 1 4 1 1 3 11
35 61 60 38 53 54 46 36 63 29 42 47 25 71 28 64 57 0 85 70 40 46 68 72 30 66 37 19 20 25 47 20 44 24 9 39 62 28 77 84 31 7 56 -10 31
Page 8 of 8

46 Saudi Arabia 502 0.5 70 10 20 1 47 Serbia 1037 0.2 28 20 47 4 48 South Africa 200 0.4 57 23 19 2 49 South Sudan 1020 0.2 62 15 21 2 50 Spain 1146 1.2 68 13 18 1 51 Sweden 501 0.3 58 4 36 2 52 Switzerland 507 0.2 81 5 14 1 53 Tunisia 503 0.3 58 12 29 1 54 Turkey 1031 1.8 44 18 37 1 55 Ukraine 1013 1.4 43 14 37 6 56 United States 1002 8.7 53 20 26 2 57 Uzbekistan 500 0.8 65 3 25 7 58 Vietnam 500 2.2 56 19 25 0 Note: Global Average is weighted according to Weighting Scheme explained in the Methods Chapter
1977-2011 60 8 35 46 55 54 76 47 26 30 33 62 37
Source: Annual Global Barometer on Hope and Despair conducted by affiliates of WIN Association. Table 1.2 PERCEPTIONS ON HAPPINESS IN 2012 Question: So far as you are concerned, do you personally feel happy, unhappy or neither happy nor un-happy about your life? (Reference Q# 3 of the EOY: 2011 Questionnaire, see Methods Section) Percent of Respondents
Global Average*
Geographic Regions North America Latin America Western Europe Eastern Europe Africa Arab World West Asia South Asia East Asia North Asia Geographic Regions 52287 100 53
Happy
13
Unhappy
31
2
Dont know / No response
40
Net Happiness
Sample Size Unweighted Col% Count
2005 5217 11733 11917 4258 5151 5777 1091 1020 4744
10 6 10 6 4 3 6 29 3 22
51 74 59 40 77 47 43 57 53 43
Happy
20 11 8 15 11 27 12 12 16 14
Unhappy
27 14 32 38 10 22 40 30 30 41
2 0 1 7 1 4 4 1 1 2
Dont know / No response
31 63 50 25 66 20 31 45 37 30
Net Happiness
Sample Size Unweighted Col% Count
G-7 United States of America Canada Germany France Italy Japan BRIC Brazil Russian Federation India China Other G-20 Argentina Korea Turkey Australia South Africa
6365 1002 1003 502 1671 987 1200 4593 2002 1000 1091 500 5299 1002 1524 1031 1040 200
100 44 5 13 10 10 19 100 9 5 54 32 100 8 35 31 11 7
52 53 60 72 48 35 49 53 76 39 51 41 52 67 52 44 55 57
12 20 13 4 8 10 2 13 13 8 14 17 13 6 8 18 17 23
32 26 26 23 43 53 40 32 10 42 34 41 34 27 38 37 27 19
3 2 2 1 0 2 9 2 0 11 1 1 1 0 1 1 1 2
40 33 47 68 40 25 47 40 63 31 37 25 39 61 44 26 38 35
Page 9 of 9

1977-2011
Saudi Arabia Global Flash-points Iraq Afghanistan Pakistan Palestine Emerging and other Nations in Asia and Latin America Malaysia Hong Kong Vietnam Peru Ecuador Colombia Fiji Emerging and other Nations in Western Europe Spain Sweden Finland Denmark Iceland Austria Switzerland Belgium Netherlands Ireland Lebanon Emerging and other Nations in Eastern Europe Romania Czech Republic Bulgaria Bosnia and Herzegovina Macedonia Serbia Moldova CIS/ Former Soviet Union Ukraine Lithuania Armenia Azerbaijan Uzbekistan Georgia Africa Egypt Nigeria Kenya Tunisia Ghana Cameroon South Sudan 502 5362 1000 1031 2705 626 4753 520 500 500 1207 400 606 1020 8033 1146 501 984 506 852 1003 507 528 505 1001 500 7379 1050 1000 997 1000 1209 1037 1086 4548 1013 1025 500 510 500 1000 6581 1000 1049 1000 503 1505 504 1020 8 100 10 11 76 3 100 14 5 48 14 8 11 0 100 37 8 5 5 0 8 7 9 14 4 3 100 43 17 13 6 3 12 6 100 53 4 3 6 29 5 100 24 46 13 5 8 1 3 70 38 47 52 40 31 57 65 41 56 63 63 74 89 66 68 58 72 73 73 59 81 53 81 45 54 35 28 41 36 53 48 28 43 50 43 35 70 58 65 0 68 36 89 46 58 82 51 62 10 13 28 17 10 25 12 3 11 19 7 6 3 4 10 13 4 1 8 7 7 5 7 4 25 31 24 39 12 7 17 9 20 14 11 14 26 10 4 3 0 17 36 6 26 12 10 9 15 20 43 23 29 46 43 30 30 48 25 30 30 22 7 23 18 36 27 18 19 32 14 37 15 30 15 38 30 46 51 29 41 47 36 33 37 37 18 36 25 0 13 20 4 26 29 5 38 21 1 5 1 1 4 1 1 3 0 0 1 1 1 0 1 1 2 0 1 1 2 1 2 0 0 0 3 3 1 6 1 1 4 7 6 6 1 2 2 7 0 3 7 1 1 1 3 1 2 60 25 19 35 31 7 45 62 30 37 56 57 71 85 56 55 54 70 64 66 53 76 46 77 20 24 11 -10 28 29 36 39 8 28 40 30 9 60 54 62 0 51 0 84 20 47 72 42 46
Note: Global Average is weighted according to Weighting Scheme explained in the Methods Chapter
Source: Annual Global Barometer on Hope and Despair conducted by affiliates of WIN Association.
Page 10 of 10

1977-2011
Table 1.3 PERCEPTIONS ON HAPPINESS IN 2012 Question: So far as you are concerned, do you personally feel happy, unhappy or neither happy nor un-happy about your life? (Reference Q# 3 of the EOY: 2011 Questionnaire, see Methods Section) Percent of Respondents DEMOGRAPHIC CLASSIFICATION
Sample Size Unweighted N Col % Happy Unhappy Neither Happy nor Unhappy Dont know/ no response Net Happiness
Gender Male Female Age Under 30 30-50 51-65 +65 DK/NR Monthly Household Income Low (Bottom quintile/20%) Medium low (Second quintile/20%) Medium (Third quintile/20%) Medium high (Fourth quintile/20%) High (Top quintile/20%) Refused/Don't know/no answer Education No education/ only basic education Secondary school High level education (e.g. university) NR Religions Roman Catholic Russian or Eastern Orthodox Protestant Other Christian Hindu Muslim Jewish Buddhist Other Nothing Refuse/ NA
52913 26649 26264 51893 15303 20910 10379 5235 66 49893 9359 10055 10268 7076 5993 7142 51893 11716 24533 15484 160 47516 11062 7659 5334 3236 974 10511 106 725 1194 5893 822
100 59 41 100 36 42 16 6 0 100 14 25 22 19 13 8 100 19 42 39 0 100 13 5 7 5 25 13 0 3 3 23 2
53 53 53 53 57 53 47 53 55 54 45 50 52 59 61 60 53 50 52 56 37 54 65 44 66 59 56 53 65 50 63 43 43
13 14 13 13 12 14 14 10 11 13 18 15 13 11 10 9 13 17 12 12 9 14 11 15 12 17 13 11 15 15 11 17 13
31 31 32 31 29 31 36 35 32 31 33 34 33 29 29 26 31 31 33 30 33 31 23 36 21 22 30 33 16 34 24 39 29
2 2 2 2 2 2 3 2 1 2 4 2 2 1 1 4 2 2 3 1 21 2 1 4 1 2 1 3 4 2 2 1 14
40 40 40 40 44 38 33 43 44
41
27 35 40 48 51 51
40
33 40 44 28 40 54 28 54 42 43 42 50 35 52 27 30
Page 11 of 11

1977-2011 Ability to read and uendrstand English Very high High Moderate Poor Very poor Not at all Dont know/ No response Ability to write English 47686 6778 6318 10859 5304 4178 13276 973 47686 100 17 15 29 11 10 15 3 100 53 62 60 55 44 46 49 35 53 14 14 12 11 17 16 16 13 14 31 24 27 32 38 35 33 36 31 2 1 1 1 1 2 2 15 2 1 1 1 1 2 3 6 40 48 47 44 27 30 33 22 40 52 46 44 30 28 25 46
Very high 6321 16 64 13 22 High 6003 15 59 13 27 Moderate 9679 26 55 12 32 Poor 5604 12 45 16 38 Very poor 4543 12 45 17 36 Not at all 12955 13 42 16 40 Dont know/ No 7 60 14 21 2581 response Note: Global Average is weighted according to Weighting Scheme explained in the Methods Chapter
Page 12 of 12

1977-2011
Table 2.1 (table)
HAPPINESS AND PER CAPITA INCOME OF NATIONS

Question 3: So far as you are concerned, do you personally feel happy, unhappy or neither happy nor un-happy about your life? (Happiness Index)
Un-weighted Count Global Average Afghanistan Argentina Armenia Australia Austria Azerbaijan Belgium Bosnia and Herzegovina Brazil Bulgaria Cameroon Canada China Colombia Czech Republic Denmark Ecuador Egypt Fiji Finland France Georgia Germany Ghana Hong Kong Iceland India Iraq Ireland Italy Japan Kenya Korea, Rep (South) Lebanon Lithuania Macedonia Malaysia Moldova Netherlands Nigeria Pakistan Palestine Peru Romania Russian Federation Saudi Arabia Serbia South Africa 52287 1031 1002 500 1040 1003 510 528 1000 2002 997 504 1003 500 606 1000 506 400 1000 1020 984 1671 1000 502 1505 500 852 1091 1000 1001 987 1200 1000 1524 500 1025 1209 520 1086 505 1049 2705 626 1207 1050 1000 502 1037 200 Col% Net Happiness (2011) 40 35 61 60 38 53 54 46 36 63 29 42 47 25 71 28 64 57 0 85 70 40 0 68 72 30 66 37 19 20 25 47 20 44 24 9 39 62 28 77 84 31 7 56 -10 31 60 8 35 1060 15570 5660 38380 39790 9280 38260 8810 11000 13290 2270 38310 7640 9060 23620 40230 7880 6060 4510 37290 34440 4990 37950 1660 47480 27680 3550 3370 33370 31130 34640 1680 29010 14080 17870 10920 14220 3360 41900 2170 2790 1483 8930 14060 19190 22750 11020 10360 Per Capita Income of Nations (GNI at PPP)*
100.0 0.4 0.5 0.1 0.6 0.3 0.1 0.3 0.1 4.7 0.2 0.1 0.9 17.0 0.5 0.3 0.2 0.1 1.4 0.0 0.2 1.9 0.1 2.6 0.5 0.2 0.0 28.6 0.4 0.1 1.9 3.8 0.8 1.4 0.1 0.1 0.1 0.6 0.1 0.5 2.7 3.0 0.1 0.7 0.8 2.6 0.5 0.2 0.4
Page 13 of 13

South Sudan 1020 0.2 46 Spain 1146 1.2 55 Sweden 501 0.3 54 Switzerland 507 0.2 76 Tunisia 503 0.3 47 Turkey 1031 1.8 26 Ukraine 1013 1.4 30 United States 1002 8.7 33 Uzbekistan 500 0.8 62 Vietnam 500 2.2 37 Note: Global Average is weighted according to Weighting Scheme explained in the Methods Chapter
1977-2011 1546 31640 39730 50170 9060 15170 6620 47360 3120 3070
Page 14 of 14

1977-2011
Table 2.2 (chart)
HAPPINESS AND PER CAPITA INCOME MATRIX
Box 3
Box 4
Page 15 of 15
Box 2
Box 1

1977-2011
According to the findings of the 2011 Survey, the following is the composition of each Box.
Box 1 High Income and High Happiness Per Capita $ Box 2 High Per Income and Capita Low $ Happiness Box 3 Low/Middle Income and High Happiness Bo 4 Low/Mddle Income and Low Happiness
Per Capita $
Per Capita $
Switzerland Netherlands Denmark Austria Sweden Canada Belgium Germany Finland Japan Spain
50170 41900 40230 39790 39730 38310 38260 37950 37290 34640 31640
Hong Kong USA Australia France Ireland Italy
47480 47360 38380 34440 33370 31130
Korea (South) Iceland Saudi Arabia Argentina Malaysia Brazil Azerbaijan Tunisia Colombia Peru Ecuador Armenia Fiji Uzbekistan Cameron Nigeria Ghana South Sudan
29010 27680 22750 15570 14220 11000 9280 9060 9060 8930 7880 5660 4510 3120 2270 2170 1660 1546
Chech Republic Russia Lithuania Turkey Lebanon Romania Bulgeria Serbia Macedonia South Africa Bosnia China Ukrine Egypt Gorgia India Iraq Moldova Vietnam Pakistan Kenya Palestine Afghanistan
23620 19190 17870 15170 14080 14060 13290 11020 10920 10360 8810 7640 6620 6060 4990 3550 3370 3360 3070 2790 1680 1483 1060
Note: Countries have been ranked according to income within each Box. Thus the top in the list of Low to Middle Income countries may in fact be quite High Income.
Page 16 of 16

1977-2011
Table 3.1 (table)
HAPPINESS AND HOPE ON ECONOMY

Question 3: So far as you are concerned, do you personally feel happy, unhappy or neither happy nor un-happy about your life? (Happiness Index) Question 2: Compared with this year, in your opinion, will next year be a year of economic prosperity, economic difficulty or remain the same? (Hope on Economy Index)
Percent of Respondents
All Un-weighted Count Global Average Afghanistan Argentina Armenia Australia Austria Azerbaijan Belgium Bosnia and Herzegovina Brazil Bulgaria Cameroon Canada China Colombia Czech Republic Denmark Ecuador Egypt Fiji Finland France Georgia Germany Ghana Hong Kong Iceland India Iraq Ireland Italy Japan Kenya Korea, Rep (South) Lebanon Lithuania Macedonia Malaysia Moldova Netherlands Nigeria Pakistan 52287 1031 1002 500 1040 1003 510 528 1000 2002 997 504 1003 500 606 1000 506 400 1000 1020 984 1671 1000 502 1505 500 852 1091 1000 1001 987 1200 1000 1524 500 1025 1209 520 1086 505 1049 2705 Col% 100.0 0.4 0.5 0.1 0.6 0.3 0.1 0.3 0.1 4.7 0.2 0.1 0.9 17.0 0.5 0.3 0.2 0.1 1.4 0.0 0.2 1.9 0.1 2.6 0.5 0.2 0.0 28.6 0.4 0.1 1.9 3.8 0.8 1.4 0.1 0.1 0.1 0.6 0.1 0.5 2.7 3.0 Q3 Net Happiness (2011) 40 35 61 60 38 53 54 46 36 63 29 42 47 25 71 28 64 57 0 85 70 40 0 68 72 30 66 37 19 20 25 47 20 44 24 9 39 62 28 77 84 31 Q2 Net Hope on Economy (2011) -2 19 1 8 -29 -54 30 -54 -52 46 -23 33 -21 21 28 -24 -15 -21 -24 33 -14 -80 43 -40 51 -37 -31 0 26 -68 -30 -29 -5 -32 -23 -47 -3 18 1 -33 80 -12
Page 17 of 17

Palestine 626 0.1 7 Peru 1207 0.7 56 Romania 1050 0.8 -10 Russian Federation 1000 2.6 31 Saudi Arabia 502 0.5 60 Serbia 1037 0.2 8 South Africa 200 0.4 35 South Sudan 1020 0.2 46 Spain 1146 1.2 55 Sweden 501 0.3 54 Switzerland 507 0.2 76 Tunisia 503 0.3 47 Turkey 1031 1.8 26 Ukraine 1013 1.4 30 United States 1002 8.7 33 Uzbekistan 500 0.8 62 Vietnam 500 2.2 37 Note: Global Average is weighted according to Weighting Scheme explained in the Methods Chapter
1977-2011 -26 -13 -29 -21 19 -50 -26 45 -47 -27 -17 33 -1 -48 -21 45 51
Page 18 of 18

1977-2011
Table 3.2 (chart)
HAPPINESS AND HOPE MATRIX The Match and Mismatch of the two feelings
Box 3
Box 4
Page 19 of 19
Box 2
Box 1

1977-2011
According to the findings of the 2011 Survey, the following is the composition of each Box. Box 1 Happiness and Hopeful
Nigeria Ghana Fiji Brazil Uzbekistan South Sudan Azerbaijan Tunisia Colombia Malaysia Saudi Arabia Armenia Cameroon Argentina
Box 2 Happy but Low Hope

Finland Switzerland Denmark Iceland Germany Netherlands Ecuador Peru Canada Sweden Korea (South) Japan Spain Austria Belgium France
Box 3 Hopeful but Low on Happiness

Vietnam Afghanistan China Iran Moldova Georgia India
Box 4 Low on Happiness Low on Hope

Macedonia Pakistan Turkey Kenya Russia USA South Africa Austerlia Hong Kong Bosnia Ukrine Italy Bulgaria Lebnon Czech Republic Egypt Rominia Lithuania Serbia Ireland Palestine
Page 20 of 20

1977-2011
Methodology: The global barometer of hope and despair is an annual tradition by Leger Marketing and the associates of WIN in 58 countries around the world. Sample and Field Work: A total of 52,913 persons were interviewed globally. In each country a national probability sample of around 1000 men and women was interviewed either face to face (35 countries; n=34,320), via telephone (13 countries; n=11,384) or online (10 countries; n=7,156). Details are attached. The field work was conducted during November-December 2011. In general the error margin for surveys of this kind is +3-5% at 95% confidence level. The global average has been computed according to the share of the covered adult population of the surveyed countries.
Page 21 of 21

1977-2011
Summary Chart on Methods

Contact Matthew Warshaw Gerardo TunCorti Aram Navasardyan Ingrid Lusk Peter Kenny Ashraf Hajiyev DetournayArther Aida HadziavdicBegovic Eduardo Azevedo Mila Grigorova Yaptie Placide Sarah Weill Zhou Xin Jaime Arteaga Jan Trojacek Roger Elsted Tim Wilson Nancy Cordova Laila Guindy Mr Jari Pajunen Cline Bracq Merab Pachulia Johannes Huxoll Femi Laoye Christy Szeto Sigrn Drfa Jnsdttir YashwantDeshmukh Munqith Dagher Sinead Mooney / Roisin OCoineen Paolo Colombo Hisako Kumada Margit Cleveland SelimSaad Renata evcovien Kalina Medarovska Kho Chai Kiat Imre van Rooijen Josiah Kimanzi Fatima, Idrees (Ms.) Nabil Kukali margit@infiniteinsight.net s.saad@reachmass.com renata.sevcoviene@rait.lt kalina@brima.com.mk Chaikiat.kho@tnsglobal.com i.van.rooijen@marketresponse.nl jkimanzi@rms-africa.com fatima.idrees@gallup.com.pk dr.kukali@pcpo.org E-mail Matthew.Warshaw@acsorsurveys.com g.tunon@ibopeinteligencia.com.ar ama@netsys.am i.lusk@gallup.at Peter.Kenny@cbr.com.au Ashraf.Hajiyev@siar.az Adetournay@dedicated.be AIDA.HADZIAVDIC@MIB.BA Eduardo.azevedo@ibope.com.br m.grigorova@gallup-bbss.com Pyaptie@-africa.com sweill@legermarketing.com zhouxin@comrc.com.cn jarteaga@cnccol.com trojacek@mareco.cz roger.elsted@dma-research.com tim@tebbuttresearch.com Nancy.cordova@cedatos.com laila.guindy@rada.com.eg jari.pajunen@taloustutkimus.fi celine.bracq@bva.fr mpachulia@gorbi.com johannes.huxoll@tns-emnid.com olaoye@rms-africa.com christy.szeto@csg-worldwide.com sigrun.drifa.jonsdottir@capacent.is yashwant@teamcvoter.com munqith_daghir@iiacss.org sinead.mooney@redcresearch.ie / roisin.ocoineen@redcresearch.ie paolo.colombo@doxa.it kumada@nrc.co.jp Company ACSOR-Surveys IBOPE Inteligencia S.A. MPG Osterreichisches Gallup Institut Colmar Brunton Research SIAR Research and Consulting Group Dedicated Reserch MARECO INDEX BOSNIA IBOPE Inteligncia BBSS Gallup International TNSRMS Cameroun Leger Marketing CRC-Research Center, Ltd CNC Mareco s.r.o. DMA/Research Tebbutt Research CEDATOS RADA Research & Public Relations Co. Taloustutkimus Oy BVA Georgian Opinion Research Business International (GORBI) TNS Emnid TNS RMS Ghana Consumer Search Group Capacent Gallup CVoter News Services Pvt. Ltd. IIACSS RED C Research & Marketing Ltd Doxa Nippon Research Center, Ltd. Infinite Insight REACH S.A.L RAIT Ltd. BRIMA TNS RESEARCH INTERNATIONAL MarketResponse TNS RMS Nigeria Gallup Pakistan Palestinian Center for Public Opinion (PCPO) Mode Face to face Telephone Telephone Face to face Online Face to face Telephone Telephone Face to face Face to face Face to face Online Online Online Face to face Online Face to face Face to face Face to face Face to face Online Face to face Telephone Face to face Telephone Online Telephone Face to face Online Face to face Self Administered Face to face Telephone Face to face Face to face Face to face Telephone Face to face Face to face Face to face National National Urban National National Urban National Urban National National National National National Urban National National Urban National National National National National National National National National Urban National National Sample Type National Urban Data weighted? Yes No Size 1,031 1002
ountry
Fieldwor Dates
nistan
Nov 25 - De
tina
Nov 7-Nov
nia
National
National National Urban National National
No
Yes Yes No Yes No
500
1000 1040 510 528 1000 2002 997 504 1003 500 606 1000 506 1000 400 1000 984 1671 1000 502 1500 500 1350 1091 1000 1001 987 1200 1,000 500 1026 1209 520 500 1,049 2705 626
Dec 22-De
Nov16-De
lia
Dec 12 - De
aijan
Dec 2 - Dec
Nov 29-Dec
Nov 10 - No
National
National
No
Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes No Yes No Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes No Yes No Yes No
Dec 08 -De
ia
Nov 4 - Nov
roon
Oct29 - No
da
Nov 22-Nov
Nov 28 - De
bia Republic ark
or
Dec 1-Dec Nov 16-Nov Dec 2 - De Dec 16-De Nov, 201
Nov 4-Nov
d e
Nov 6 - Nov Dec 2-Dec 3-
ia
Dec 10-De
any a
9-Dec Nov 7-Nov
Kong
Nov 24 - De
Nov 24 - De
Dec 3 - Dec
Nov 20 - De
Dec 2-Dec
Nov 21-De
Nov 2 - Nov
Oct 26 - No
on nia donia
Nov, 201 Dec 05-De Nov 18 - No
sia
Nov 2 - Nov
rlands a an
Nov 14-Nov Nov 4-Nov Dec 27 - De
ine
Nov 29 - De
Page 22 of 22

1977-2011
Ivanisheva Natalya Gustavo Yrala Lucian Rotariu Ivanisheva Natalya Mohammad M. Aayed Petar Krstic Patson Gasura, Diana Nyarirangwe & Florence Ndanga Hyunjeong Jung
Margit Cleveland
blic of va
Ivanisheva.N@romir.ru gyrala@datum.com.pe lucian.rotariu@csop.ro Ivanisheva.N@romir.ru m.aayed@parc-ksa.com petar.krstic@tnsmediumgallup.co.rs patson@topliners.co.za, diana@topliners.co.za & Florence@topliners.co.za hjujung@gallup.co.kr
margit@infiniteinsight.net
Romir Datum Internacional S.A. T.N.S. C.S.O.P Romir PARC TNS Medium Gallup Topline Research Solutions (TRS) Gallup Korea
Infinite Insight
Face to face Face to face Face to face online Telephone Face to face Face to face Face to face
Face to face
National National National Urban Urban National National National

National
No No Yes Yes No Yes Yes Yes

Yes
1086 1207 1050 1000 502 1037 200 1,524

1,020
Nov 30 - De
Dec 8 - Dec
nia a Arabia
Nov 26-De Dec 25 - De Nov. 201
Nov 3-Nov
Africa
Dec 2 - De
Korea
Nov 18-De
Sudan
Nov 5 - De
en erland
Carlos Clavero / Luciano Miguel Johan Lilliecreutz Barbara Schumacher Nabil Belaam Derya Deerli / Esra Dalg Ivanisheva Natalya Cindy Kaminski Ivanisheva Natalya Tran Nguyen My Dung Summary:
carlos.clavero@institutodym.es / luciano.miguel@institutodym.es johan.lilliecreutz@cmaresearch.se Barbara.schumacher@isopublic.ch emrhod@gnet.tn d.degerli@barem.com.tr /e.dalgic@barem.com.tr Ivanisheva.N@romir.ru ckaminski@trig-us.com Ivanisheva.N@romir.ru dung_tnm@irl-hcm.com.vn 12Total Countries: 58 Mode of Interview:
Instituto DYM CMA Research AB ISOPUBLIC AG EMRHOD INTERNATIONAL Barem Research Romir TRiG Romir Indochina Research Limited
Face to face Online Face to face Face to face Telephone Face to face online Face to face Face to face
National National National National National National National Urban National
Yes No Yes No Yes Yes Yes No Yes
1146 501 507 500 1031 1,013 1002 500 500
Nov 17-De
Nov 9-Nov Nov 23 - De
Nov 24-De
Dec 6 - Dec
istan
Nov 22 - De Nov 22-Nov Nov 16-De
Nov 1 - Nov
34-
Coverage: Field Work Dates:
(n=52,913) a. Fact to Face: Countries 35 (n=34,320) b. Telephone: Countries 13 (n=11,384) c. Online: Countries 10 (n=7,156) National: Countries 46 (n=43,690) Urban only: Countries 12 (n=9,173) November December, 2011
Page 23 of 23

Countries and Happyness

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Countries and Happyness

Uploaded by

Copyright:

Available Formats

Global Barometer of HAPPINESS FOR 2011

The Worlds First Global Barometer

NEW YEAR POLL

Global Barometer of HAPPINESS FOR 2011

40% showing that the happy outnumber the unhappy by 40%

Global Barometer of HAPPINESS FOR 2011

Global Barometer of HAPPINESS FOR 2011

WHAT MAKES PEOPLE HAPPY?

RELATIVE STATUS AND NOT MONEY BUYS HAPPINESS

MIDDLE AGE PUTS A STRESS ON HAPPINESS

Global Barometer of HAPPINESS FOR 2011

UNEMPLOYED AND RETIRED ARE LESS HAPPY

BELIEF SEEMS TO EARN HAPPINESS

IS THERE A CULTURE OF HAPPINESS?

Global Barometer of HAPPINESS FOR 2011

Four clusters of Happiness and Hope on Economy in 2012

Global Barometer of HAPPINESS FOR 2011

Global Barometer of HAPPINESS FOR 2011

Countries in alphabetical order

Sample Size Unweighted Count Col%

Neither Happy nor Unhappy

Dont know/ no response

Global Barometer of HAPPINESS FOR 2011

Sample Size Unweighted Col% Count

Sample Size Unweighted Col% Count

100 44 5 13 10 10 19 100 9 5 54 32 100 8 35 31 11 7

Global Barometer of HAPPINESS FOR 2011

Global Barometer of HAPPINESS FOR 2011

100 59 41 100 36 42 16 6 0 100 14 25 22 19 13 8 100 19 42 39 0 100 13 5 7 5 25 13 0 3 3 23 2

Global Barometer of HAPPINESS FOR 2011

Global Barometer of HAPPINESS FOR 2011

Table 2.1 (table)

HAPPINESS AND PER CAPITA INCOME OF NATIONS

Global Barometer of HAPPINESS FOR 2011

Global Barometer of HAPPINESS FOR 2011

Table 2.2 (chart)

HAPPINESS AND PER CAPITA INCOME MATRIX

Global Barometer of HAPPINESS FOR 2011

Hong Kong USA Australia France Ireland Italy

47480 47360 38380 34440 33370 31130

Global Barometer of HAPPINESS FOR 2011

Table 3.1 (table)

HAPPINESS AND HOPE ON ECONOMY

Global Barometer of HAPPINESS FOR 2011

Global Barometer of HAPPINESS FOR 2011

Table 3.2 (chart)

Global Barometer of HAPPINESS FOR 2011

Box 2 Happy but Low Hope

Box 3 Hopeful but Low on Happiness

Box 4 Low on Happiness Low on Hope

Global Barometer of HAPPINESS FOR 2011

Global Barometer of HAPPINESS FOR 2011

Summary Chart on Methods

bia Republic ark

Dec 1-Dec Nov 16-Nov Dec 2 - De Dec 16-De Nov, 201

Nov 6 - Nov Dec 2-Dec 3-

9-Dec Nov 7-Nov

Nov, 201 Dec 05-De Nov 18 - No

Nov 14-Nov Nov 4-Nov Dec 27 - De

Global Barometer of HAPPINESS FOR 2011

National National National Urban Urban National National National

No No Yes Yes No Yes Yes Yes