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  • Essay Topic CB

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    Mohsin Ather
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    This document contains 15 potential essay topics related to consumer behavior for students at Lahore Business School. The topics cover a range of factors that influence consumer behavior, including ethnic subculture, market segmentation, target audience mood, upbringing, decision rules, psychological factors, social class, usage patterns, dissatisfaction, learning, group influence, personal determinants of new product success/failure, risk perception, changing consumer attitudes, marketing/advertising influence on children, and need satisfaction in consumer choice.

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    This document contains 15 potential essay topics related to consumer behavior for students at Lahore Business School. The topics cover a range of factors that influence consumer behavior, including ethnic subculture, market segmentation, target audience mood, upbringing, decision rules, psychological factors, social class, usage patterns, dissatisfaction, learning, group influence, personal determinants of new product success/failure, risk perception, changing consumer attitudes, marketing/advertising influence on children, and need satisfaction in consumer choice.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views2 pages

    Essay Topic CB

    Uploaded by

    Mohsin Ather
    This document contains 15 potential essay topics related to consumer behavior for students at Lahore Business School. The topics cover a range of factors that influence consumer behavior, including ethnic subculture, market segmentation, target audience mood, upbringing, decision rules, psychological factors, social class, usage patterns, dissatisfaction, learning, group influence, personal determinants of new product success/failure, risk perception, changing consumer attitudes, marketing/advertising influence on children, and need satisfaction in consumer choice.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Consumer Behavior Lahore Business School

    Essay 1
    How might consumers behavior be influenced by their membership of an ethnic sub-culture?

    Essay 2
    What is a segment of one and why is it considered the ultimate market segmentation?

    Essay 3
    How do advertisers take into account the mood of a target audience?

    Essay 4
    Explain the influence that our upbringing has on our behavior as consumers.

    Essay 5
    Explain what decision rules are and the role they play in consumers evaluation of alternative products.

    Essay 6
    The perspective of the individual consumer is obviously important in the study of consumer behaviour. Explain the main psychological factors which make up a particular consumers reactions to consumer items.

    Essay 6
    How do social class and status affect what we buy?

    Essay 7
    How is the concept of segmentation by usage employed by marketers?

    Essay 8
    What causes consumer dissatisfaction after a purchase and what can be done about it?

    Essay 9
    1

    Consumer Behaviour Lahore Business School

    What is meant by the term learning and why is it important in the study of consumer behaviour?

    Essay 10
    Explain how groups exercise power and influence over consumers.

    st Papers
    Essay 11
    What can the study of Consumer Behaviour tell us about the personal factors that determine whether new products succeed or fail?

    Essay 12
    Under what circumstances are consumers likely to think of purchases as being risky? How can they deal with this?

    Essay 13
    What advice could you give to a marketer who wishes to change consumers attitudes to a product?

    Essay 14
    What effect does marketing and advertising have on the consumer socialisation of children?

    Essay 15
    Explain how the satisfaction of individual needs plays a role in consumer choice. What implications do you see for marketers?

    Consumer Behaviour Lahore Business School

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