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  • ASSIGNMENT 1 & Important Questions CB

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    sumayya taskeen
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    This document outlines 15 questions for an assignment on consumer behavior. The questions cover topics such as the influence of subculture, the process of information search, the role of family in decision making, consumer decision making approaches, the importance of understanding consumer behavior, the definition and influence of needs, socio-cultural factors, culture and its characteristics, the consumer decision making process, consumer needs and motivation, buying motives, social class and influence, reference groups, consumer research process stages and models, and consumerism and the split brain theory. Students are asked to answer 8 of the 15 questions for the assignment.

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    This document outlines 15 questions for an assignment on consumer behavior. The questions cover topics such as the influence of subculture, the process of information search, the role of family in decision making, consumer decision making approaches, the importance of understanding consumer behavior, the definition and influence of needs, socio-cultural factors, culture and its characteristics, the consumer decision making process, consumer needs and motivation, buying motives, social class and influence, reference groups, consumer research process stages and models, and consumerism and the split brain theory. Students are asked to answer 8 of the 15 questions for the assignment.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    13 views1 page

    ASSIGNMENT 1 & Important Questions CB

    Uploaded by

    sumayya taskeen
    This document outlines 15 questions for an assignment on consumer behavior. The questions cover topics such as the influence of subculture, the process of information search, the role of family in decision making, consumer decision making approaches, the importance of understanding consumer behavior, the definition and influence of needs, socio-cultural factors, culture and its characteristics, the consumer decision making process, consumer needs and motivation, buying motives, social class and influence, reference groups, consumer research process stages and models, and consumerism and the split brain theory. Students are asked to answer 8 of the 15 questions for the assignment.

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    © All Rights Reserved
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    ASSIGNMENT 1

    CONSUMER BEHAVIOUR

    Answer any 8 of the following questions

    1. Explain Subculture and Its influence on behavior of consumer


    2. Define the Concept of Information Search and its explain its process in Consumer behavior

    3. Analyse the role of Family in Consumer buying decisions

    4. Elucidate the Consumer Decision making approach


    5 What is Consumer Behaviour? Explain the importance of understanding Consumer
    Behaviour/
    6 Define Need Recognition.” Marketers Do not Create Needs, Needs Pre-exists Marketers”
    7 Explain the importance of socio cultural factors on Consumer Behaviour
    8 What is Culture? Explain its Charecterstics.
    9 What is Decision Making? Explain the Process of Consumer Decision Making.
    10 Write a comprehensive not on “Consumer Need & Motivation”
    11 Classify different kinds of buying Motives
    12 Explain the nature of Social Class and its Influence
    13 Write about different types of reference groups
    14 Explain in detail the Consumer research process stages and model
    15 What is Consumerism? Explain about split brain theory

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