Question Bank on (206MKT) Consumer Behaviour

A) 2 Marks Questions

1. Define Consumer behaviour and also give an example.

2. What are types of Consumer behaviour? Give an example.
3. Buying Roles / Participants in Consumer Buying
4. List down buying roles for OBB.
5. List down the components of Learning and map them with relevant example.
6. What is Brand Personality? Give an example.
7. Who are Gen Z consumers?
8. Who are BoP consumers?
9. Who are HNI consumers?
10. What is Brand Loyalty?
11. What is Brand Equity?
12. What is Consumer perception?
13. What is Perceptual selection?
14. What is Perceptual Organization?

B) 5 Marks Questions

15. Write a note on: a) Classical Conditioning Theory b) Operant Conditioning Theory c) Elaboration
Likelihood Model d) The Tricomponent Attitude Model e) Attitude-Toward-the-Ad Models f) VALS
Typology g) AIO Classification of Lifestyle h) Opinion Leadership i) Sub Culture j) Organizational
Buying Situations k) Consumer journey.
16. Explain the concept of consumerism and also its importance.
17. Explain Search, Experience and Credence aspects in detail.
18. Explain the process of consumer perception with an example.
19. Difference between Consumer Buying Behavior and Organizational Buying Behavior

C) 10 Marks Questions

20. New SEC in Urban & Rural Indian Market. / How will you classify Indian consumers with the help
of socio-economic classification? / Describe measurement of social classes in India using socio-
economic profile of Indian Consumers.
21. Break down the concept of „Diffusion of Innovation‟.
22. How Ivan Pavlov demonstrated that “The neutral stimulus comes to evoke the same response as the
naturally occurring stimulus even without the naturally occurring stimulus presenting itself.”
23. Explain in detail „Howarth Sheth Model‟ of consumer behaviour. / According to „Howard Sheth‟
Model there are four major set of variables.‟ Elaborate the „Howard Sheth Model‟ on Consumer
Behaviour in detail.
24. Explain in detail “Engel-Blackwell-Miniard model‟ of consumer behaviour.
25. A telecom operator is in process of building infrastructure required to launch its 5G services across
India. Design an organizational buying process.
26. Write in detail about various types of Consumer Decisions.
27. Describe meaning of culture. Discuss characteristics of culture and its relevance in marketing
decisions.
28. What is Family life cycle? Explain how purchasing decisions are affected by family life cycle?
29. What is attitude in consumer behaviour? Explain various strategies for changing attitudes.
30. What is „Post Purchase Dissonance” & what companies do to reduce it?
31. Define Personality. What are various determinants of Personality?
32. Explain Freudian Theory / Sigmund Freud theory of personality.
33. Neo Freudian Theory / Jung‟s personality theory.

Dr. Rijwan M. Shaikh

Associate Professor,
Sinhgad Institute of Management,
Vadgaon Bk., Pune.