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Hero Honda-Consumer Buying Behaviour

Hero Honda-Consumer Buying Behaviour

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Published by harinarola

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Published by: harinarola on Jan 30, 2012
Copyright:Attribution Non-commercial

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11/18/2013

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AF
INAL
EPORT
 
ON
O
 NOW 
ONSUMER
B
UYING 
B
 EHAVIOR
 
OF 
 ERO
  H 
ONDA
 
 MOTORCYCLE 
” 
(W
ITH
 
SPECIAL
EFERENCE
 
TO
ETAILERS
 
OF
S
URAT
 
CITY
)
D
URATION
 
OF
ESEARCH
 
14
TH
J
ULY
 
TO
24
TH
O
CT
. 2008
P
REPARED
 
BY
 
J
AGDISH
P
AREEK 
E
NROLL
 
NO
:-7
NBSU
022
G
UIDED
 
BY
 
M
RS
. M. L
AKHNI
S
UBMITTED
T
O
:
M
RS
. M.L
AKHNI
ICFAI N
ATIONAL
 
COLLEGE
, S
URAT
 
8
“T 
O
 NOW 
ONSUMER
B
UYING 
B
 EHAVIOR
 
OF 
 ERO
ONDA
 
 MOTORCYCLE 
” 
ACKNOWLEDGEMENT
It is a great pleasure to have this opportunity to express my regards and senseof gratitude to my guide Mrs. Mehrunisha lakhni it is due to their encouragement and proper suggestion this project work could not be finishedwithout their help in the time limit prescribed by the university.I am also thankful to marketing faculties’ for its valuable advice andhelp .I can not miss the opportunity to acknowledge my respected Principle Mr.minocha for their help and support. I am also thankful to all staff of Icfai Collegefor their coordination.I own my sincere thanks to Mr. Punit Agarwal (Prop. of M/S. ShivaniMotors) and Mr. Amit Agarwal for their coordination & help in accomplishing myproject report at this moment. I am also very much thankful to my parents &brother for their continue encouragement and moral support during the project.Last but not least I am also thankful to my friends who supported meduring the deed of the project work.
Jagdish PareekIcfai National Collage
ICFAI NATIONAL COLLEGE
 
8
“T 
O
 NOW 
ONSUMER
B
UYING 
B
 EHAVIOR
 
OF 
 ERO
ONDA
 
 MOTORCYCLE 
” 
DECLARATION
I hereby, declare that the project report entitled “the research of Consumer Behavior on purchasing Hero Honda Motor Cycle”(with special reference toSurat city ) is the result of my own research and hard work to two monthduring the academic year (2008-2009)I submit this Project Report to ICFAI NATION COLLEGE for the partialcompletion of my MBA Program and I assume that the same topic has notbeen presented by me at any other examination of any university. All thedata presented in this dissertation are the fact.Place:-S
URAT
JagdishPareekDate: Icfai NationalCollege
ICFAI NATIONAL COLLEGE

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