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31 January 2012

The Manager Companies Australian Securities Exchange Limited Company Announcements Office Level 4 20 Bridge Street Sydney NSW 2000

Dear Sir/Madam RE: Woolworths Limited Consumer Electronics Strategic Review

Please find attached announcement pertaining to the outcome of the Consumer Electronics strategic review.

For and on behalf of WOOLWORTHS LIMITED

PETER J HORTON
Group General Counsel and Company Secretary

31.01.12

PRESSRELEASE

WoolworthsannouncesoutcomeofConsumer Electronicsstrategicreview
WoolworthsLimited(Woolworths)hastodayannounceditwillacceleratetherestructureof itsspecialtyconsumerelectronicsbrand,DickSmith,withaviewtodivestingthebusinessina stagedandconsideredprocess. Astrategicreview,announcedinNovember2011,concludedthatWoolworthsmainstrengths areprimarilyinlargerformat,multichannel,highvolumeretailsegmentswithmarketleading positions.ThefutureoftheDickSmithbusiness,whichisprofitable,experiencingpositivesales growthandhasastrongbrandposition,couldbebetterrealisedthroughnewownership. Thestrategicreview,conductedwithexpertexternalassistance,hasconcludedthat: ConsumerelectronicswillremainanimportantcategoryforWoolworthsandisbetter deliveredthroughBIGWanditsexpandingmultichanneloffer; TheinvestmentandmanagementattentiongiventoDickSmithhavebeen disproportionaterelativetoitspositionwithintheWoolworthsgroup.Thecompanys currentfocusisonacceleratinggrowthinitscoretradingdivisions; Followingfurtherrestructure,DickSmithwillbedivestedasagoingconcerntoan appropriatebuyerandwillcontinuetooperateasnormal.

WoolworthsLimitedCEOGrantOBriensaid:DickSmithisaniconicspecialtyconsumer electronicsbrand,withastrongteamanditsownleadingonlinepresence.Ithasdeveloped intoatrustedtechnologyretailandserviceshub,carryingworldleadingbrandsandwith strongmarketshareinseveralkeycategories.Howeverwebelievethatseparatingthis specialitymodelfromWoolworthsisnowthebestoptionforthefutureofbothbusinesses. More

2/ BusinesswillcontinueasusualforDickSmith,itscustomers,suppliersandstaff,buildingon thestrongChristmassalesperiod. MrOBriensaidconsumerelectronicsisanimportantcategoryforWoolworthscustomers, andthecompanyintendstocontinueitsgrowthinthiscategoryviatheBIGWbusiness. AdivestmentofDickSmithwillenabletheWoolworthsgrouptofocusmoreinvestmenton servingcustomersinitscorebusinesswithastrongmultichanneloffer,backedwithmarket leadingfulfilmentsystemsandaneffectivestorenetwork. Sincetheannouncementofthestrategicreview,Woolworthshasreceivedanumberof unsolicitedapproachesinrelationtoDickSmith.Woolworthswillnowexploretheseandall otherpotentialoptionstooptimiseshareholdervalue. Inordertomaximisevalueandbestpositionthebusinessfordivestment,Woolworthswill implementanumberofbusinessimprovementinitiativesidentifiedbythestrategicreview, includingacceleratingtherationalisationofthestorenetwork,withupto100 underperformingstoresidentifiedforclosurewithinthenexttwoyears.Affectedstaffwillbe offeredredeploymentelsewhereintheWoolworthsgroup. Arestructuringprovisionof$300mwillbetakeninthefirsthalfofFY12. GreenhillCaliburnhasbeenappointedtoadviseonthedivestmentprocesswithanobjective tomaximiseshareholdervalue.

CONTACTDETAILS:WoolworthsPressOffice(02)88851033.

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