INTRODUCTION

Samsung Group is a South Korean multinational conglomerate company

headquartered in Samsung Town Seoul. It comprises numerous subsidiaries
and affiliated business, most of them united under the Samsung brand, and are
the largest south Korean chaebol (business conglomerate).

Samsung was founded by Lee Byung-Chul in 1838 as a trading company.

Over the next three decades the group diversified into areas including food
processing, textiles, insurance, securities, and retail. Samsung entered the
electronics industry in the late 1960s and the constructions and shipbuilding
industries in the mid-1970s; these areas would drive its subsequent growth.
Following Lee’1987, Samsung was separated into four business group-Samsung
Group, Shinsegae Group, CJ Group. Science the 1990s Samsung Has
Increasingly globalized its activities and electronics, particularly mobile phones
and semiconductors, have become its most importants
 LITERATURE REVIEW
In,2014 we invested KRW 15 trillion in R&D to lead industry innovations
as we continued to expand global R&D centers and recruit top talent. Our New
York and Silicon-Valley-based open Innovations Center extended our
reach ,enabling us to secure outside talent and technologies .those forward -
looking measures fueled remarkable performances and sparked superior
technologies, including mass production of the world’s first 20nm DRAM and
V-NAND with 3-bit technology ;the launch of a Smartphones with the worlds
First curved display; Wearables devices such as Samsung Gear S and Gear VR ;
and developing new IOT(Internet of Things) technology based on automatic ID
technology Leadership and sustained Future growth by registering 4,952US
patents in 2014. The no. 2 World Record. In addition, we maintained our
profiles as an innovation company with 36 CES 2015 Innovations Awards and
with the No.3 ranking on the Boston Consulting Group’s list of the Most
Innovative Companies 2014 around the world Moreover, we were ranked No.7
on Interbrand’s The Best 100 Global Brands 2014, with an estimated brand
value of USD 45.5 billion .Fortune listed Samsung Electronics as No.13 on its list
of the World’s Most Admired Companies 2014.

Going forward, we anticipate Lingering uncertainty in the world

economy owing to an increase in US interest rates, economics recession in the
Eurozone and financial risk in emerging countries because of the sharp drop in
crude oil prices. Competition in the electronics industry will turn ever fiercer as
growth continues to slow in our key product markets. Nevertheless, we are
prepared. Our experienced sound management and unrivaled challenging
spirit will enable us to effectively respond to the Fast-charging business
environment. First, we will strengthen our competitiveness and profit structure
in existing business areas. In our core areas, including memory chips, TVs, and
mobile phones, we will home our competitive advantages as we focus on
developing premium products and strengthening technology leadership. Our
top ranking in the memory business is fully supported by our superior
technology. In TVs, we highlight our premium brand power with a central focus
on SUHD TVs. In the Mobile Communications Business, we will lead the
premium market with the Galaxy S22 and Galaxy S22 ultra, while also
launching differentiated product for mid-and low-priced markets. That strategy
will not maintain our dominance in advanced market but also fuel growth in
emerging and low -priced markets.