Sarah

Brown is Documented@Davos Transcript Documented@Davos 2012 RANDI ZUCKERBERG: Welcome to our documented@Davos coverage. We're here live at the World Economic Forum, and I am so thrilled to be sitting here with Sarah Brown who's here representing the White Ribbon Alliance and Education For All here at Davos. Thank you so much for joining. SARAH BROWN: No, it's a pleasure being here. It's fun being at Davos again and good to come and talk to you. RANDI ZUCKERBERG: Thank you. And now you have been a Davos veteran, what has been your favorite Davos moment over the years? SARAH BROWN: Oh, favorite over the years? I think some of the buzz is coming and being here amidst the snow, the top of the mountain, meeting all kinds of people. But I think my favorite moment has been participating in the big Maternal Mortality dinners that we've hosted just for women. I think over the years we're seeing more and more women represented at Davos. But it's taken time. So I think being part of more women coming to Davos and having their voices heard, I think is what I've enjoyed seeing. RANDI ZUCKERBERG: I've attended that dinner in the past and can attest it's one of the greatest events that's thrown here. SARAH BROWN: Well, it started as a fringe event, and we've finally got into the official fold. RANDI ZUCKERBERG: Congratulations. Now, this year Education For All is a huge initiative that you're doing. Can you tell us a bit more about that? SARAH BROWN: Well, education's a big theme. The Education Millennium Development Goal target is probably the only one now that's technically achievable by the 2015 deadline. There's still 67 million children not getting any schooling at all. And we think that's a number that's achievable. Building schools, mobilizing teachers, training. And a place like Davos is important because it's not just the political world and motivating government leaders, but also the business community who have a huge part to play. RANDI ZUCKERBERG: Absolutely, it's very important for an issue like this that the private sector, public sector, government come together. What does success look like for you by the end of this week? SARAH BROWN: By the end of this week? Is knowing that I signed up as many people as possible to say that they will put their energy and their companies, their

corporations, their organizations, their NGOs behind that push. Getting those children into school is important. Not just to get them an education, but it just opens up an opportunity for all the countries where children are completely missing out now. RANDI ZUCKERBERG: And now, of course, you are an overachiever, so one Millennium Development Goal isn't enough. You're also very active on the Maternal Mortality Millennium Development Goal. What are you doing on that front here? SARAH BROWN: Well, my frustration with the Maternal Mortality Goal was just that nothing had changed for two decades. So nothing had shifted from the half a million mothers who were dying in pregnancy and childbirth every year. Over the last five years, we've seen that move so much. And thanks to a wonderful campaign with so many people behind it. So many women initially. But now, men and women. I think that shift, where we've already seen the numbers drop. We're maybe 350,000 annual deaths. Good, not good enough. So we keep driving that through. But you save those mothers' lives and they're also there to raise their children. You get those children into school, and they're getting a school lunch, they're getting their vaccinations. It all comes together. It's part of the same piece. RANDI ZUCKERBERG: Social media is a huge topic of this year's World Economic Forum, and a lot of people are just starting to get into it for the first time. But you are really a soc-- you've been dubbed the high priestess of Twitter. SARAH BROWN: Just the once, yes. I've been dubbed that once. RANDI ZUCKERBERG: With over a million Twitter followers. How are you using social media on a personal front to raise awareness around your causes? SARAH BROWN: Well, I always used it initially to create voice for myself. That you find when you're trying to reach through all the traditional media, sometimes it's just easier to say it directly. And also, the flexibility where you can put up images, bits of film, all kinds of things you're doing. Now I'm really pleased to be working with you and with others as a social media envoy, and having an extra push with lots of other tweeters who can gather lots of numbers together, like Mayor Corey Booker and all the others you have on board, so that we can really come behind supporting the Every Woman Every Child Initiative of the UN. RANDI ZUCKERBERG: That's right. As individuals we have very powerful voices, but imagine all coming together in a coordinated effort on social media what we could do.

SARAH BROWN: All about amplifying it. I've always felt that my role has been to provide noise. But if I can do it amplifying it with others, it makes it all the more powerful. RANDI ZUCKERBERG: And the presence of women at Davos, it seems that this year there's a real buzz around women and leadership and business. What is the sense that you're getting? SARAH BROWN: It's very much a talking topic. I mean, I think when you look at a continent like Africa where there's a lot of talk. I was just at a session this morning with five presidents and prime ministers of Africa on a panel from South Africa, Tanzania, Kenya. They were all talking about the role that women will play in the future in the leadership in Africa. I think they're bringing a different leadership style. It's not quite the command and control, but much more the coaching and collaboration, and bringing people-- and I think that's very much the future for how we can solve some of these great intractable problems in the world, is bringing some of those leadership skills that women can bring to the table. RANDI ZUCKERBERG: Is there anyone in particular you're excited to meet here this week? SARAH BROWN: Who am I excited to meet here this week? God, there's so many people you can meet. Oh, I don't know that I can name anybody. But there's a huge bunch. RANDI ZUCKERBERG: I ran into Mick Jagger last night, that was pretty special. SARAH BROWN: And he's come up the mountain, not just for skiing? RANDI ZUCKERBERG: Not just for skiing, that's right. But anyway, it's so lovely to sit and speak with you. You have such incredible influence in leadership and have done such a great job pushing forward with social media and all your causes. So it's an honor to sit and have this opportunity. SARAH BROWN: Thanks, Randi. RANDI ZUCKERBERG: Thank you. Please follow the rest of our coverage scribd.com/documentedatdavos. Or follow our hashtag on Twitter at #DavosDocs. Thank you.