Some people think that the four Ps are old fashionable andpropose a new paradigm:
The four Cs!
Product becomescustomer needs; Place becomes convenience, price is replaced bycost to the user, promotion becomes communication. It looks likea joke but the Cs is more customer-oriented.
2-PRODUCTA good product makes its marketing by itself because itgives benefits to the customer.
We can expect that you haveright now a clear idea about the benefits your product can offer.Suppose now that the competitors products offer the samebenefits, same quality, same price. You have then to
your product with design, features, packaging,services, warranties, return and so on. In general, differentiationis mainly related to: