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San

San Serif

San serif fonts have no serifs. They became popular in the early part of the 20th century. a.)Usually have no stress. b.)Usually no transistions. c.)Can be used in body copy but are not as readable as oldstyle or slab serifs. This is becuase there is a sameness of letterforms that does not allow you to distinguish the indidvidual letters as effectively. d.)Myriad/Helvetica/Arial/Impact

Script

Looks like handwriting a.)Never use for body copy because it is too hard to read. b.)Never use all caps.It is impossible to READ. c.)Are for display and can be nice very large. d.)Be careful Kerning.These fonts usually have connecters which can be s e p e r a t e d or overlap unattractively if kerned.

Decorative

Novelty fonts. If it is extreme it is decorative. a.)Dont use for body copy b.)Use for titeles-headings.\These fonts often lack common punctuation such as / c.)These fonts often have an emotional reference (names of fonts often clue) so be careful what you use them for. You would not use a battered font for a womens shelter brochure. d.)Before using these fonts determine what other font catagories they are based on. This font is based on a san serif.

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