BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FMP Semester Doc. Code

LEVEL
OUGD303

06

BRIEF 3- WAVEN WITH A SWEDISH O Brief Branding, packaging and promotion for a new Scandinavian denim clothes label, WAVEN. Background / Considerations Woven with a Swedish A, built with Swedish Spirit. Heavily conceptual brand, want to create and tell a story throughout all branded goods, Philosophical/ physical woven concept. A and O link Scandinavian language. Name derived from 2 things- literal weaving process and notion of team work, woven together in the business world in order to function and innovate. Research brands such as Blueblood and Acne, good ideas Waven brand is a new project to be launched in 2012. A denim brand in essence but with supporting product groups necessary to complete the collection. Already launched Natural Selection brand that uses a lot of illustrational more traditional looking more exclusive, Waven is more of a contemporary trend label, more available to target range. Will be sold in Sarah Coggles, Urban Outfitters, ASOS and Selfridges. Mandatory Requirements Contemporary dressed men and women aged 18-30 who shop both online and in store, Competes against rival companies Cheap, Mondays, Acne and Blueblood. Deliverables - Logo & Corporate identity: Full type logo, Motif & abbreviated logo - Leather patch for denim products - Button design - Tags / swing ticket / labels - Packaging for product - Range of designs for t-shirts - Identity for range of jeans -Lookbook (proposal) -Web (proposal) Module Deadline 29/05/12

Studio Deadline 29/05/12