Professional Documents
Culture Documents
Olivier Serrat
2010
The views expressed in this presentation are the views of the author/s and do not necessarily reflect the views or policies of the Asian Development Bank, or its Board of Governors, or the governments they represent. ADB does not guarantee the accuracy of the data included in this presentation and accepts no responsibility for any consequence of their use. The countries listed in this presentation do not imply any view on ADB's part as to sovereignty or independent status or necessarily conform to ADB's terminology.
Professionals and patients need clear knowledge for decision making just as they need clean water for hand washing.
William Gibson, National Health Service, United Kingdom
Members
Learning organizations build Learning organizations build CoPs, leverage CoPs, leverage them with effect, and link them them with effect, and link them to networks of practice. to networks of practice.
Organization
The simple act of joining and being regularly involved in organized groups has a very significant impact on individual health and well-being.
Community
A domain that energizes the core group and inner circle Skillful and reputable managers and facilitators Involvement of members The details of practice are addressed Right rhythm and mix of activities
Organization
Strategic relevance of the domain Management sponsorship (without micro-management) Judicious mix of formal and informal structures Adequate resources Consistent attitude
Function(s)
Clearly delineated function(s) Capacities, skills, resources, and systems match function(s)
A successful CoP is able to cope with the organizational culture (and pragmatism) of its host.
Community Building
Helping members carry out their activities more efficiently and effectively
CoPs can carry out several functions simultaneously. But, there are trade-offs. Each function requires specific capacities, skills, resources, and systems. Overlooking trade-offs can drive CoPs away from their original role.
Areas of Competence
Strategy Development Management Techniques
Collaboration Mechanisms
Areas of Competence
Strategy DevelopmentA strategy is a long-term plan of action designed to achieve a particular goal.
Management Techniques Leadership is the process of working out the right things to do. Management is the process of doing things right. Collaboration MechanismsWhen working with others, efforts sometimes turn out to be less than the sum of the parts. Too often, not enough attention is paid to facilitating effective collaborative practices. Knowledge Sharing and LearningTwo-way communications that take place simply and effectively build knowledge. Knowledge Capture and StorageKnowledge leaks in various ways at various times.
Ask
Learn
We connect and take opportunities to learn. We share experience, evidence, and feedback.
We review lessons as we go and apply our learning. We share achievements, outcomes, and pride.
Share
Effective dissemination is constrained by Poor planning. The absence of a dissemination policy, strategy, plan, and tactics.
Source
Medium
Content
Context
Costs
Monitoring and evaluation and criteria for success
Establish clear targets at the onset by linking them to the three broad purposes of disseminationawareness, understanding, and action.
A dissemination plan
Dissemination tactics A dissemination policy Establishes the network's vision and values, and measures these to engage. Explains how efforts at disseminating knowledge products results link to their utilization. Ties knowledge products to practice through dissemination strategies, dissemination plans, and the application of dissemination tactics.
Key Considerations
1. Users Is the readiness of the users to change limited? Are there needs for widely divergent formats and levels of information content? Is the number of trusted information sources limited?
4.
5.
Establishes linkages to the resources required to implement the information content (e.g., technical assistance).
The Report
Dissemination Tactics
Summary
Launch
Article
Dissemination Magazine Verbal Feedback
Journal, Magazine
Press Release
Library
Referencing Material Website Database CD-ROM Basic Dissemination Tactics
Source: Adapted from Barnardo's. 2000. What Works? Making Connections: Linking Research to Practice.
Improve services.
Minimize organizational knowledge (both tacit and explicit) loss.
4 Capitalize
3 Collaborate
Source: Arthur Shelley. 2009. Being a Successful Knowledge Leader: What Knowledge Practitioners Need to Know to Make a Difference. Ark Group.
Source: Adapted from Arthur Shelley. 2009. Being a Successful Knowledge Leader: What Knowledge Practitioners Need to Know to Make a Difference. Ark Group.
Posting Online
The internet Is now a primary vehicle for disseminating knowledge products. Makes it possible for anyone to capture, store, and share knowledge products so that it may be invoked by peers, educators, students, journalists, customers for expertise, and the general public.
Advantages of Posting Knowledge Products Online 1. Outlay Once material is online, hundreds of thousands of people can access it at no cost to the initiating party.
2. Speed and Flexibility The internet is very fast compared to print media, and enables hypertext-specific and interactive actions. Posting online takes minutes: this facilitates opportune and fresh updates.
Posting Online
3. Synergies Posting knowledge products enhances and sponsors other dissemination methods. Posting knowledge products can entice users to draw on other's work.
4. Audiences The internet exposes work to new audiences. More people can find and access materials that are available online as well as in print. 5. Monitoring and Evaluation Web pages, nowadays, invite feedback and therefore facilitate online impact assessment.
Posting Online
6. Fund-raising Internet publication is a common requirement of individuals and institutions. Dissemination of knowledge products raises the profile and enhance the capacity of individuals and institutions. Donors are likely to be attracted to individuals and institutions that are committed to disseminating knowledge products to users.
Operating Principles 1. Reading Online Users are impatient. Users make on-the-spot judgments about the value of the knowledge and information presented.
2. Disseminating Successfully Online Websites must be scannable. Users do not read but scan websites. Websites must be concise. Users do not scroll. Websites must be objective. Users do not like selfserving publicity.
DOH History BookDocuments DOH initiatives for the past 100 years.
Digitization of ArchivesConversion of library collections, gray materials, and permanent records to digital formats. Knowledge TranslationTranslation of policies and dissemination to local health departments, hospitals, etc. for implementation. Knowledge HubRepository of health information as databases. e-Jobs Health Facilities Atlas Web-based Document Tracking System for DOH
Further Reading
ADB. 2008. Posting Research Online. Available: www.adb.org/publications/postingresearch-online ADB. 2008. Using Plain English. Available: www.adb.org/publications/using-plainenglish ADB. 2008. Identifying and Sharing Good Practices. Available: www.adb.org/publications/identifying-and-sharing-good-practices ADB. 2009. Conducting Effective Presentations. Available: www.adb.org/publications/conducting-effective-presentations ADB. 2009. Disseminating Knowledge Products. Available: www.adb.org/publications/disseminating-knowledge-products ADB. 2009. Value Cycles for Development Outcomes. Available; www.adb.org/publications/value-cycles-development-outcomes ADB. 2010. Showcasing Knowledge. Available: www.adb.org/publications/showcasingknowledge ADB. 2010. Harvesting Knowledge. Available: www.adb.org/publications/harvestingknowledge
Olivier Serrat
Principal Knowledge Management Specialist Knowledge Management Center Regional and Sustainable Development Department Asian Development Bank
knowledge@adb.org www.adb.org/knowledge-management www.facebook.com/adbknowledgesolutions www.scribd.com/knowledge_solutions www.twitter.com/adbknowledge