FUSE

THE WORLDS LEADING ELECTRIC VIOLIN DUO CELEBRATES WGSN AND SWAROVSKI ELEMENTS GLOBAL FASHION AWARDS

WGSN, the global authority on style and design trends, hosted the second annual Global Fashion Awards in New York City. The Awards were created in 2010 to recognize and reward innovative international talent and achievement within the fashion industry. The Global Fashion Awards, with a panel of judges and industry tastemakers, nominated a carefully selected shortlist of brands and designers for sixteen categories. Special guest presenters announced the winning nominee in each category at a celebratory champagne reception and gala dinner at Gotham Hall, 1356 Broadway, New York, NY 10018. The worlds leading electric violin duo, FUSEs Linzi Stoppard and Ben Lee wowed guests with their stunning brand of visual and musical entertainment. Linzi and Ben are the only violin group to be sponsored by Swarovski Elements, who produced an exclusive one-off pair of Swarovski Crystal violins to celebrate the release of FUSEs album.

The Global Fashion Awards is a truly global event. Attracting entries from countries such as the USA, the UK, Israel, China, Norway, Australia, Japan, China, India, France, Mexico, Brazil, Italy, Sweden, Spain and Hong Kong. With an impressive judging panel this is the only award that celebrates innovation and excellence on a unique peer-to-peer platform. Lauretta Roberts, WGSN Global Fashion Awards Director.

 SWAROVSKI ELEMENTS, as a committed supporter of emerging talent and creativity, were the partner of the evening and supplied the beautifully crafted Global Fashion Awards trophies for the prestigious 2011 SWAROVSKI ELEMENTS Fashion Award. Swarovski has always recognized excellence in fashion and design right from the time our company was founded in 1895. It is for this reason that we feel we are natural supporting partners for the 2011 WGSN Global Fashion Awards. We are delighted to be able to continue to support and nurture outstanding emerging talent, said Nadja Swarovski, Vice President of International Communications & Creative Director, Swarovski. Gotham Hall was decorated with bespoke installations made with SWAROVSKI ELEMENTS. The FUSE performance was the perfect compliment to this exclusive event performing hits from their rock anthems album. The FUSE Signature Swarovski violins are the most expensive electric violins ever made, each violin has over 50,000 crystal, individually applied by hand. Linzi Stoppard and Ben Lee launched these incredible works of art to the worlds media in-store at Harrods at a press call where the stunning instruments were later displayed in a bullet proof case on the iconic Egyptian escalator for everyone to see.

The special guest presenters included Whitney Port, Brad Goreski, Coco Rocha, Mary Alice Stephenson, Ariana Rockefeller, Fern Mallis and Eugenia Silva alongside Nadja Swarovski, Anna Sui, Stephanie Winston Wilkoff and host Robert Verdi. Liam Gallagher, Jessica White, Ann Dexter Jones and Charlotte Ronson were just some of the evenings attendees. Award winners included: Most Influential Designer, Womenswear: Erdem Breakthrough Brand or Retailer: Pretty Green Best Etailer: Net-a-Porter Breakthrough Designer: Michael Cinco Most Influential Designer, Footwear and/or Accessories: Acne For further information: The Global Fashion Awards visit www.globalfashionawards.com FUSE Swarovski Electric Violin Duo www.fuseofficial.com