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Developing Continutiy of Contact Program

Developing Continutiy of Contact Program

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Published by Dave Harkins

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Published by: Dave Harkins on Nov 30, 2008
Copyright:Attribution Non-commercial


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Developing a Continuity of Contact Program
 A Step-by-Step Approach toImproving Customer (and Prospect) Communication
NCDM Summer 2002 | July 22, 2002
Continuity of Contact (COC)
A standard and consistent manner in which tocommunicate with customer and prospectsacross multiple channels and interaction points.
Copyright 2002, Taylor-Harkins Group. All Rights Reserved.
What it can do for you
Increase sales
New customers, up-sell and cross-sellopportunities
Improve loyalty and satisfaction
Improve brand identity
Consistency in message across multiple channels

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