The

business
mission
and SWOT
analysis
Vo Nguyen Truong Khang
Nguyen Thi Hong Hoa
 Contents of this template:
● The business mission:

o Communicate with customers

o Collect project requirements
o Determine the scope of the
o Requirements analysis and document description for the project
o Project acceptance test
o Project document management
o Promote economic development

● SWOT analysis:
01. The business mission:
o Communicate with customers

o Collect project requirements

o Determine the scope of the

o Requirements analysis and document description for the

project

o Project acceptance test

o Project document management

o Promote economic development

 Communicate with customers:

Cosnumers wants options.

Consider communicating
with customers through
phone calls, emails, social
media, or an instant chat
feature. Talking on the phone
might be the most old-
fashioned communication
channel, but consumers kike
knowing they are talking to a
real person.
 Collect project requirements

Collect project requirements is the

process of determining,
documenting, and managing
stakeholder needs and
requirements to meet project
objectives. “ Hence, in the
collection requirement process,
the first step is to identify
stakeholders’ needs. Second,
document these needs and
requirements.
 Determine the scope of the project :
The scope of a project refers
to the determining of the
most important elements it
needs to have to be
completed. It includes details
such as the list of
deliverables, goals, costs,
budget, staff members, and
others. The major goal of a
scope is to serve as the
central reference for the
tasks associated with the
project.
 Requirements analysis and document description for
the project:
This is the process of
discovering, analyzing,
defining, and documenting
the requirements that are
related to a specific business
objective. And it's the process
by which you clearly and
precisely define the scope of
the project, so that you can
assess the timescales and
resources needed to
complete it.
 Project acceptance test:

This is a type of testing done

by users, customers, or other
authoriz entities to determine
application/software needs
and business processes.
Description: Acceptance
testing is the most important
phase of testing as this
decides whether the client
approves the
application/software or not.
 
 Project document management:

Project documentation is the

implementation of a streamlined,
efficient, and uniform process for
producing the key documents that
are required to implement a new
project successfully. For example,
these documents might include,
business cases, project status
reports, and project requirement
sheets.
 Promote economic development:

Economic Development is the

creation of wealth from which
community benefits are realized. It
is more than a jobs program, it's an
investment in growing your
economy and enhancing the
prosperity and quality of life for all
residents. Economic development
means different things to different
people.
 SWOT analysis:
SWOT stands for strengths, weaknesses, opportunities, and threats.

o Strengths: Business characteristics or project

competitive advantage over competitors.
o Weakness: The business or project characteristics of
the business or project are weaker than the
competition.
o Opportunities: Factor environment can be exploited to
gain advantage.
o Threats: Environmental factors can have a negative
impact on the business or the project.
 SWOT analysis:

SWOT is the overall evaluation of a company’s strengths, weaknesses,

opportunities, and threats. It’s a way of monitoring the external and
internal marketing environment.

SWOT analysis is a framework used to evaluate a company's

competitive position and to develop strategic planning. SWOT analysis
assesses internal and external factors, as well as current and future
potential.
 EXTERNAL ENVIRONMENT ANALYSIS: (OPPORTUNITY AND THREAT)

Opportunities and threats are external—things that are going on outside

your company, in the larger market. You can take advantage of
opportunities and protect against threats, but you can't change them.
Examples include competitors, prices of raw materials, and customer
shopping trends.
 EXTERNAL ENVIRONMENT ANALYSIS: (OPPORTUNITY AND THREAT)

Opportunity and Threat Matrices

(a) Opportunity Matrix (b) Threat Matrix

Success Probability Probability of Occurrence

High Low High Low

Attractiveness

High 1 2 High 1 2

Seriousness
Low 3 4 3
Low 4

1. Company develops more powerful lighting system

2. Company develops device to measure energy 1. Competitor develops superior lighting system
2. Major prolonged economic depression
efficiency of any lighting system
3. Company develops device to measure illumination 3. Higher costs
level 4. Legislation to reduce number of TV studio
4. Company develops software program to teach licenses
lighting fundamentals to TV studio personnel
 INTERNAL ENVIRONMENT ANALYSIS: (STRENGTHS AND WEAKNESSES)

The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in
meeting the needs of its target market. Strengths refer to core competencies that give the firm an advantage in meeting the needs of its target
markets.
 SWOT can be applied to the entire enterprise or organization or individual projects that the business is implementing or will be
implementing.

Strengths Weaknesses Opportunities Threats:

- The things your

business does well.
- The qualities that
make you stand out
from the competition.
- Internal resources
such as professional
skills, professional
knowledge and mindset
of the team.
- Tangible assets such
as advanced machinery
and equipment.
- Intangible assets such
as proprietary
techniques, patents,
patents, ...
- Aspects or expertise of - The market does not
the business you are yet serve of a particular - Strong opponents,
not doing well. product or service. emerging ones.
- What your competition - Few strong - Unexpected changes
does better than you. competitors in the field. in the legal
- Resources are limited - Emerging demand for environment.
compared to the the product or service - Emerging demand for
competition. that the business the product or service is
- Weaknesses that need already knows about. but not captured.
improvement internally. - Firm media / press of - Press information,
- What points need to the business. negative media.
be improved in the - State laws and - Customers change
team. regulations help attitudes and views on
- Terms of sale contract facilitate business. corporate brands.
are not clear.  
THANK YOU FOR
LISTENING