Name: Noche, Nicka Angelica V.

Section: BSMA 101

Date: October 23, 2021

KODAK
WHAT HAPPENED TO A GREAT COMPANY?

• Give the variable/s of environmental scanning which is/are present in the given case study.
The factors of ecological checking which are available in the given contextual investigation are the
Societal climate and Task climate. We incorporate the Societal climate since it incorporates general
powers that don't straightforwardly influence the Short-run exercises of the association yet can
impact its drawn-out choices. Since the organization developed quickly, they imagined that they are
compelling because their short-run exercises are fruitful however as the day passes by and time
elapses by it is gradually influencing their drawn-out exercises because of their certainty that their
technique is yet viable yet because of the improvement of innovation, they couldn't adapt up to the
new economic situation. One of the components, why the cultural climate is available in the given
contextual investigation, is on the grounds that it has (3) three powers which are the financial,
innovative, and sociocultural powers. The first is Economic on the grounds that it directs the trading
of data which the organization went before by a time of selling of licensed innovation and auctions off
a larger part of its excess important licenses to a gathering of organizations. Second is Technological
powers it produces critical thinking innovations inferable from the way that innovation is further
developing the actual organization was abandoned by the recently created innovation since they
zeroed in just on KODAK cameras, they did little with it, just fiddling cameras for customers.
Ultimately is Sociocultural powers control esteems, ethics, and customs of society being since the
public acclimated that Kodak produces cameras

furthermore, in the film, they saw that the organization isn't relating and further developing the items
dependent on the patterns. Likewise, we recognize the Task Environment since it is shown that they
are excluding the outside climate in their essential choice. In the cultural climate, Kodak made
computerized photography and put the innovation into proficient cameras, and they utilized
mechanical powers since the organization dominates at fast printing and advanced imaging are the
factors of the ecological examining that are available in the given contextual analysis. Since the
organization has been not able to acclimate to arising business patterns, it has gone through a few
rounds of cutbacks, restructurings, and resource deals as supervisory crews have flopped. They
contend with a huge number of different firms, including Apple, Samsung, and Facebook.
• Explain the most appropriate industry analysis tool which could have been employed by Kodak
to avoid the said organizational problem.
The most fitting industry examination device which might have been utilized by KODAK to keep away
from the said authoritative issue is SWOT Analysis since it is utilized to assess an organization's
 cutthroat position. It likewise surveys inner, outer, current, and future potential factors that might
influence the market position of their association. The KODAK should personality its solidarity,
shortcomings, opportunity, and dangers. Since just Kodak surveyed the parts of SWOT Matrix
particularly the chances that the organization could have and the Threats that might present possible
mischief to the business, Kodak wouldn't have been experienced the authoritative issue. SWOT
Analysis is the best examination strategy for Kodak to forestall the front referenced hierarchical issue
since it will assist the organization with understanding the factors that go into settling on a business
choice.

• Perform an industry analysis for Kodak based on the present context, using your recommended
method or tool in item #2.
We suggest SWOT Matrix as the most fitting industry examination apparatus which KODAK
organization should utilize because it characterizes the business strength, which is the inward regions
where an association dominates and factors that different an association from its rivals, Weaknesses
are the inside regions that block an association from performing at its ideal level,
the chance which are the positive outside factors that could give an association an upper hand and
dangers which are the variables that might present likely mischief to an association.
Coming up next are the strength, shortcomings, openings, and dangers of the KODAK organization
that was being depicted for the situation study.

STRENGHT: WEAKNESSES: OPPORTUNITIES: THREATS:

• known for its digital • Rapidly • Technology adaption • Decline in film
photography and decreasing sales New • Strong
puts the technology revenue • Alliances/Partnership competitions
into professional • Corporate • Online advertising • New market
cameras Culture that can attract more conditions
• Has a strong brand Struggling customers • Management
image management teams
• Unique technology team floundered
• Excels at high-speed
printing and digital
imaging
• Has over 145,000
employees